Talk about the countryNew mediaSports newsSummaries of the status of reporting and development research: the integration of journalism with the internet has led to the rapid development of the sports news industry. The dissemination of sports news in the new media era also plays a more important role. This paper seeks to draw up a number of examples of the strengths and problems that have emerged from the integration of the internet with sports news, through research and comparisons between traditional sports news and sports news in the new media age, and to provide targeted recommendations for improvements and recommendations to guide online sports journalists in their practical work so that they can move more quickly and better in the direction of health, so that the new media and sports news are more compatible and promoted. Key words: sports industry; sports news; new media; sports specialMedia integrationIn recent years, online news-gathering has become increasingly popular. As the information technology revolution progressed, online news appeared in the media at an alarming rate. The news coverage of the new media age has officially reached thousands of households and has been recognized by the population and is being used gradually. Sports news in old and new mediaDissemination characteristicsThere has been a marked decline in attention in the 1990s compared to research methods (i) sports journalism in the traditional media, where the print media have been warm in recent years. Its advantage was that there were no time limits, which could be seen whenever they wanted and could be easily preserved for a long time, and could be collated as historical or thematic, etc. In previous years, emphasis had been placed on economic and electronic technology, which had led to television gaining popularity. Many sports fans and fans are also gradually shifting their attention to television programmes, such as close contact with stars and interview-like programmes, as if live live live with post-game experts, and sports stars' reality shows, and so on. Many forms of performance are presented on television, making the audience compete. Television sports news stories are more visible than print media, allowing viewers to reach out to sports stars at a close and deep level, and to learn more about the front lines of sports events. To increase the confidence of the audience, to deepen the feelings and enthusiasm for the sport itself, to show the audience in all directions the daily life of athletes outside of training and competition, psychological activities, training programmes, and unknown hardship. (ii) the dissemination features of sports news in new media 1. Compared to traditional media, internet media takes only a few minutes or seconds. The combination of networks and sports news has made sports news more accessible, a highly effective way of reporting that allows audiences to feel news from the new media era far more widely. 2. The volume of information is high. Netizens and followers are able to see the match data on the page fully synchronized with the stadium, thus achieving the fastest and most comprehensive new sports news release. Large amounts of information are available on the internet and are clearly classified, so that the person concerned can copy the information he or she needs on mobile devices and open them for use such as teaching or gathering. 3. Diversity of modes of interaction. In a single platform or page, both parties can interact freely. In major sports news posted online, people can express their views and opinions on the platform. Once a large number of comments and responses have taken shape, a public opinion environment that affects society is naturally created, allowing the media to quickly learn about the feedback and real views of the audience. 4. Comprehensive audio-visual perception. Networking can be done in multiple fonts, rolling, flashing and even gradients, which traditional media cannot do. Access to information is always accompanied by the enjoyment of a variety of media formats, making it easier and more proactive to receive information. It is also possible to add a curtain to the live broadcast, and more forms of opinion assessment are available. (i) the current state of sports journalism in the new media and problems: (i) in today's society, where high economic growth and new media have become mainstream, sports journalism has shown resilience. The integration of new media with sports news has led to rapid growth in sports journalism, but has also revealed many problems. As pressure to compete in media markets increases, journalists, driven by commercialization and economic efficiency, tend to focus on sports news in online media, the star effect of programmes and the convergence of multiple interests of individuals. In addition to the lack of professionalism and professionalism of sports journalists, the high level of current sports journalism in the country has led to a high level of attention
