Summary: sport is an emerging industry and a cultural undertaking for our current economic development. And..New mediaThis has had a profound impact on the dissemination of sports news and has contributed to the rapid development of sports media. But the development of the sports media has inevitably been accompanied by problems manifested in the appearance of false news, the human spiritMissingThis paper addresses issues such as adherence to marxist journalism and the right direction in public opinion, media literacy, physical culture self-awareness, enhanced supervision, industry self-regulation, alternative law and the use of new media technologies to increase the diversity of reportingCompetitive sportsNews coverageMissingResponseI don't know。
Keywords: competitive sport; journalism; missing; countermeasures
With the growth of our integrated national capacity and the progressive development of our sport industry, especially since the emergence of new media, our sport has flourished, leading to the emergence and prosperity of a number of related industries, and the emergence of platforms such as sports special publications, sports websites and sports twitters, which have greatly facilitated access to events. Against this background, there is also a growing press coverage of sports. Sports news is more stimulating than other news stories and more attractive to the public. The remarkable performance of our athletes at the games has attracted the eyes of the vast majority of the audience. Given the characteristics of sports journalism, it is more important that sports news stories be scrutinized, that they adhere to the principles and norms of reporting, that lessons be learned from their work, that they be deepened and that new ways of reporting be explored in order to contribute to the economic development of our country。
Based on the new media age, the paper analyses the current gaps and responses to the media coverage of competitive sports, with a view to providing a reference for addressing the missing news coverage of competitive sports。
I. Sport news coverage and its current status
(i) meaning of sports journalism
Sport news coverage, mainly on sport. Specialized sports journalists generally provide specialized coverage of sports-related news, which refers to analyses of professional knowledge or real-time analyses of the situation in the field。
(ii) current status of sports news coverage
The emergence of new media has given rise to a flexible approach to the news coverage of competitive sports in our country, with real, fresh, interesting, readable and time-sensitive content, providing the general public with yet another cultural feast. Often, however, the more platforms and more flexible ways are available, the more problematic news stories are, at times, marked by problems that are incompatible with the spirit and development of sport in our country, and by irregularities and unrealistic reporting, which hinder the development of sport in our country。
Ii. Problems and causes of sports journalism
(i) repeated occurrence of false sports news reports
The authenticity of the news is the life of the news, and its preservation is one of the ethical norms of our journalists. Press coverage, if it is true and consistent with objective facts, will mislead the public and have a negative impact on the person concerned. Given the wide reach and speed of dissemination of the internet, measures must be taken to curb the spread of false news through the internet, which is often wide-ranging, harmful and highly misleading。
1. Symptoms between sources
In order to attract the viewers, to gain more hits, and to be present in information sources, there is a pattern of falsification, such as the labelling of so-called sources of information in fabricated news, which not only adversely affects these units, but also misleads the public。
2. The distortion of facts
There have also been subjective assumptions in sports journalism, with some media outlets mischaracterizing and reporting without investigating the nature of the incident. As a journalist, the lethality of not taking into account the consequences to distort the facts is so great that it tends to push athletes to the top of the tide that they are subjected to injustice by public opinion. There may be times when personal feelings, such as simply disliked the athlete, add to the existing facts and report false news, in violation of journalistic ethics and codes of conduct。
3. Misdemeanor defamation of athletes based on fiction
It is not correct for individual irregular journalists to invent something that does not exist in order to be blinded, even to make malicious criticisms of athletes for their mistakes, to exaggerate what actually does not exist, and to create stories at will, so that the public mispercepts athletes and leads to public opinion pointing at them。
4. Deliberately exaggerating and exaggerating
Individual sports journalists, in an effort to attract more attention, have reported on some of these situations in a way that is not fully addressed, exaggerating and generalizing. These acts often lead to the dissemination of false information to the audience and to the misleading of the audience when news reports are made。
5. Over-recreational reporting and lack of reporting norms
In today's media environment, there has been some change in the needs of the general public, which does not meet normal news coverage and prefers private life and side stories about sports stars. In order to cater to the diverse needs of the public, individual journalists have changed the way they report, adding a number of recreational factors that have led to the absence of reporting norms。
(ii) lack of human spirit
Humanistic care in sports journalism is essential to build the self-confidence and physical and mental health of athletes. At present, the lack of humanism in sports journalism in our country is one of the problems reported, such as lack of care and attention to athletes with disabilities and verbal attacks on non-winning athletes。
1. Championship, disregarding other sports players
In competitive sports competitions, many people pay attention to the halo of champions and ignore other prizes or unawarded athletes, which is not commendable. Our sports competition has always been based on the principle of “friendly first, second race”, so professional moral and professional journalists, not only champions, but also appreciation, recognition and coverage of the achievements and spirituality of the army, the army and the military, should be encouraged even more so for the unawarded athletes, so that the country's sports cause can continue to grow stronger。
2. Peeping in privacy and disrupting the normal lives of athletes
As a journalist, a high degree of professionalism and ethics must be respected first and foremost. In order to obtain more, some journalists do not report in accordance with the rules of the press, pervades the privacy of others and exposes their lives to the air, adversely affecting their reputations。
Iii. Responses to the lack of national sports news coverage
1. Maintaining marxist journalism and the right direction of public opinion
Marxist journalism is an important idea for our press, and everyone should always be guided by marxist theory of core values. Media people are the guides to public opinion and their statements resonate with the spiritual world. As a journalist, press coverage can always be done if there is the right theory, the right direction of opinion and the right direction of propaganda, and if the views, views and methods of marxism are well reflected in the report. It's done
For a sports journalist, it should be based on the characteristics and culture of the profession, adhere to the principles and norms of reporting and do its job without losing sight of the original。
2. Increasing media literacy and developing physical culture self-awareness
Strengthening the professional ethics of journalists is an essential element of marxist journalism. As a sports journalist, it is important to focus on the long-term development and continuous improvement of his/her self-esteem, not on fiction, and not on malicious defamation of others. The athletes are inherently difficult professions, and we must now take an objective view of them. At the same time, as a journalist, it is important to have a high degree of physical awareness, cultural self-confidence and a high degree of responsibility and a right sense of public opinion for every press report。
3. A sound media legal system, oversight system, self-regulation, alternative regulation
In addition to the observance of professional norms and ethics by the media, the state must establish laws and regulations for the protection of athletes, improve the legal system, improve the monitoring of media coverage, strengthen censorship of the content of media reports, prevent individual workers from making mistakes for personal reasons, adopt laws and regulations to regulate them, and strengthen professional self-regulation and regulation。
Development of the concept of “big sports” communication, expanding the field of reporting. A country is flourishing not only in economic politics, but also in sport, where newsers need to develop the concept of “big sport” and extend and disseminate it, and to report while ensuring compliance with industry norms. At the same time, this idea has been inculcated in more areas as a means of expanding the coverage。
5. Positioning audiences, capturing audience and reader interests
The focus of journalism is on the audience response of the information reported. When some of the news in the report does not meet the needs of readers and viewers, we learn to think differently, to put ourselves in the audience's perspective, and to think about what can capture both the reality and the interests of the audience。
6. Strengthening in-depth reporting and the authority of sport reviews
More in-depth coverage should be given to sports news stories, taking into account the views of some sports authorities, and not simply relying on what is in their possession to make an arbitrary evaluation of a sports story. At the same time, in the reporting process, it is important to learn to dig deeper and to draw as much as possible on authoritative opinions as possible to complete accurate reporting on competitive sports。
7. Using new media technologies to increase the diversity of coverage
New media are increasingly being used in sports news stories, a revolution that has entered after the experience economic era. To move beyond mere reporting models to explore new media platforms and technologies, such as the development of sports h5 products, the use of vrs and ars for sports news, so as to increase people's experience, connect the physical and mental feelings of sports fans, and increase their awareness of events, with a view to diversifying coverage and creating a feature of sports news in the new context。
Conclusion
Sport is an effective means of developing a healthy body, developing a sound personality and promoting the full development of the human person. The 18th congress of the party argued for the firm promotion of socialist cultural power-building and stated that “culture is the bloodline of the nation and home to the spirit of the people”. “sport culture is also a cultural enterprise, and the new media, as an important platform for current sports coverage, are the main agents for promoting the spread of contemporary sports spiritual culture.” so competitive sports journalism, while ensuring that public opinion is directed in the right direction, should respect the principle of the authenticity of the news, take into account the new media's age context, constantly and innovative ways of reporting, and deepen its coverage, so that real, objective news is standardized and timely. It is to be hoped that all journalists will be aware of the importance of regulating journalism and that, as a competitive sports journalist, they will be able to better contribute to the prosperity and development of the country's sports journalism and to the world's development by properly understanding its dissemination values and cultural content, bearing in mind the role and mission of journalists。
