If you're going to make a regular website, you should have thought that the search engine optimization is not simply a seo, but rather one that forgets what seo is, which, in general, is gradually diluted when the website traffics and users come up。
I. Web content building
1. Direction of content development
In building its content, the seo-led website gives priority to three issues:
1) what are the keywords used by the target user to obtain target information
2) what are the target users searching for when searching for specified information, in addition to finding corresponding keywords
3) what is the real content needed by the target user
By understanding the keywords used by the target users, the content of the website can be directly guided; by understanding the substantive needs of the target users, the content-building of the search engine can be shifted to that of the user-oriented content-building。
This will allow the site to gain access to the search traffic, on the one hand, and the users to remember our website, which will be the first one to think of as long as there is such a need. At the same time, it is branding, which no longer allows users to access the site only through the portal of the search engine。
If you're going to make a regular website, you should have thought that being a seo is not just a seo, but rather that you forget what seo is, which, as a rule, gradually dilutes it when it comes to traffic and users. Some of the current information websites, for example, initially had seo search traffic as an absolute proportion of their total traffic, at a time when the seo sector was probably also the largest in the corporate sector, when it was larger, the search traffic was no longer the main source of web traffic, the site had accumulated enough users, had the right to flip, the site would no longer circulate around the search engine, and the seo sector would be weakened or even eliminated。
2. Content development needs
Seeing this, i'm afraid you'll ask if the last point is not about the direction of content building, why mention it? Because the first point is direction, the latter is content, and the two are different concepts。
As our web site is based on seo and is no longer based on industry and users, it may be run, optimized, etc. By a group of people who do not understand the industry, and there is not much expertise and accumulation of content, at which point it is often a big problem to build content. When search engine algorithms mature, capture and forgery may be effective, but not sufficient to support the start-up and development of a slightly formal website. How do we build such a site
As a seo person, it is important to have an in-depth knowledge of a particular industry when doing any trade, rather than simply digging out keywords。
Originals are basic, and replicating is now a patent for a large industry site, preferably less for a new site or small site, let alone a large number of false originals。
The content of the site is based on content value and is supported by original content. Originals do not necessarily have added value, but content value is what the user needs. The website must be based on the value of user needs. If you combine three or four different solutions to a problem through your own statements, it is a new content building that is of value to users. Content building needs to be based on a combination of ideas and not on a single approach. The content of an offline media newspaper could be placed on the internet, but the non-precision keywords used in the offline media must be removed。
As a purely seo website, the main content-building aspects are two: content-building directions and content-building needs. If you do both, you'll find your website more acceptable。
Page optimization of the website
The page optimization of the website, i. E., the optimization of the web page is the optimization of various aspects of the web page's program, content, block, layout, etc., so that it can be adapted to search engine search and meet the search engine ranking indicators, thereby achieving a higher ranking in search engine search, enhancing the marketing effect of the search engine, making the web site's product-related keywords well ranked, making it easier for the site to be captured by the search engine, increasing user experience and conversion rates and creating value. The page optimization of the website is described below, mainly in terms of website codes, labels, text, etc。
1. Restructure the website
The reorganisation of the website will make it more cost-effective to maintain it, to operate better, to follow the design of the HTML structured standard and to separate the actual content of the website pages from the format they present. Simply put, it's the way to write all the fonts, styles, etc. Into div+cs, which is in a separate file, javasCript is also placed in a separate document, with only text in HTML. Whenever external files are available, external files are called, do not appear, do not appear as much as possible, and in the body, all texts are text-based and do not appear in css code。
The advantage of this is that the HTML file code is streamlined, the file is smaller, the search engine is better able to index and identify the content of the website when it is on the index page and can accurately capture the contents of the main text of the page。
2, mEta label optimization
For mEta labels, mainly title, desCription, keepwords to add, remaining mEta tags can be removed. Title is absolutely important in terms of importance。
The title label tells users and search engines about the subject of a particular page. "'" labels are usually placed in the "'" tab in HTML documents. Ideally, a single title should be created for each page of the website。
For title writing, the title label should accurately describe the content of the web page, using a short but descriptive title label - short titles can also contain a wealth of information. If the title is too long, the search engine will only show part of the search results. Try not to pile too many keywords and, if they were long titles, they could include keywords one to two times, and they should not be too close。
I don't knowThe profile label provides an overarching description of the page, the title of which may consist of words and phrases, while the description meta-labels of the page often consist of one or two statements or paragraphs. If a word in a web summary happens to appear in a user's query, it will be highlighted, and if a description label is well written, it will increase the number of hits on the page。
About desCription, desThe profile label accurately summarizes the content of the page, and each page should create a different description label, avoiding the use of a single des for all or many pagesCription tag。
Keywords keyword tags, which are not as important as they are for page optimization, or even a way of saying they are no longer useful, but even if the search engine does not think about keywords, writing the keywords label might have some effect, but don't pile too many keywords in the keywords, otherwise it might be counterproductive to write four or five core keywords。
3. Heating label optimization
Heating labels (h tags) are usually used to present the web page structure for users. There are six h-labels of different sizes in the HTML language, ranging from the most important “” to “” with a lower weight in turn. The most common include h1, h2, h1, which represents the headline, and h2, which is the subheading. In this sense, the most important keyword is set in the h1 label, and the phrases associated with the keyword are then placed in the h2 label and then pushed backwards。
Since h-labels usually make certain texts larger than normal, which allows users to see more intuitively the importance of those texts, multiple step-sized h-labels can create layers of content on the site, thus making it easier for users to view the site。
In order to optimize the content pages of the web pages, h-labels should be used appropriately, and in the case of general pages, the title of the article should appear in the h1 label and the subheading in the h2 label。
4. Alt optimization
Optimization of pictures is also very important for web pages, all of which have an alt attribute, which is used primarily to optimize images, so that the image search engine can better understand the picture。
Owing to the difficulty of reading pictures in the search engine, an alt tag comment on the added picture is required in the general writing. Of course, the text around the picture also plays a role in understanding the picture, and the system displays the text specified in the alt property when the picture is unable to display it for some reason。
The alt properties should be prepared using a short but descriptive alt text, which, when used as a link, must be provided, which will enable the search engine to better understand the page to which it links。
5. Link anchor text optimization
The anchor text is the text that can be clicked on the link, which is usually placed in the middle of the anchor label a. The main function of the anchor text is to describe some of the links on the page, the better the anchor text is written, the easier it is for users to view the website and the easier it is for the search engine to understand the links。
The correct formulation of the anchor text is to use a short descriptive text, avoid using words that are not relevant to the subject matter of the target page, and avoid using a long sentence or a short text to achieve an excessively long anchor text。
6. Keyword optimization
One of the most important places in the layout of keywords is the beginning, especially the 50 to 150 words at the beginning of the first paragraph, where one keyword is required, followed by two to three keywords or synonyms in the middle body, and one keyword at the end of the article。
In the layout of keywords, there is also the concept of keyword density. Keyword density, also known as keyword frequency, is used to measure the ratio of the total number of keywords appearing on the web page to other text and is generally expressed as a percentage. The higher the occurrence of keywords relative to the total number of words on the page, the greater the density of keywords. For a simple example, a keyword density of 10 per cent can be said if there are 100 characters on a web page and the keyword itself is two characters and appears five times. It is generally believed that the key word density of the page should be between 2 and 8 per cent。
Many search engines include keyword density as one of their ranking algorithms, and each engine has a different mathematical formula on keyword density. Reasonable keyword density can give you a high ranking, too high a density, which can be counterproductive。
Key word density sometimes affects the ranking of keywords, so extreme methods to increase keyword density are not recommended. Reasonable target keyword density can be optimized by focusing on some long end words. Long tail keyword refers to a key word that is not a target keyword on the website but can also lead to a search flow. Long end keywords are characterized by long, often two to three words, or even phrases. Through the long end keyword mining tool, a number of long end words can be found, and they can be organized into articles so that they neither increase the density of keywords nor increase the weight of keywords on pages。
In the body of the text, to write naturally around keywords, it is important that the words that will require optimization are not rigidly inserted directly into the articles. As far as possible in the article, the synonyms and synonyms of keywords are used。
7. Content optimization
For the website, providing high-quality user-friendly content is probably the most important component of all the elements. Users can easily discern whether the content provided by the website is of high quality and are willing to recommend it to their friends through various social networks, which also enhances the reputation of the site in users and search engines, all of which are dependent on high-quality content。
Unfortunately, it is not easy to write high-quality content, with first-class language organization skills and sufficient time, in addition to hard professional skills, although there is a certain pattern of high-quality content writing, the main ones being:
First, writing is easy to read, easy to understand, organized in a coherent manner, with clear paragraphs that allow readers to understand clearly the beginnings and logic of content and avoid placing a large number of different subject matter content on the same page without any subparagraphs, symbols and hierarchy。
Second, to provide original, unique and innovative content, without copying or copying the content of others. The original content not only attracts more users, but also more visitors. The search engine's ability to identify original content is also increasing。
