Three levels of analysis in the domestic service sector
Domestic service can be divided into three levels by content: one is a primary “simply labour” service such as cooking, laundry, maintenance, cleaning, hygiene, etc.; the second is a medium-level “knowledge skills” service, such as nursing, nutrition, childcare, tutoring, etc.;
The third is the “teacher management” services enjoyed by the nobles, such as housekeeping management, social entertainment arrangements, family financial management, advice on optimizing household consumption, etc. The diversification and specialization of services at different levels offers a wide range of opportunities for the development of knowledge-based domestic service。
1. The size of the market for domestic services in china: the traditional simple labour type is higher, but the knowledge-based domestic service market is growing fastest
In terms of the breakdown of the product structure of domestic service, the size of the simple labour market was measured at $515 billion in 2020, the size of the knowledge skills market at $2776 billion and the size of the expert management market at $4. 9 billion. The market for knowledge-based domestic services is growing fastest. The market for simple domestic labour services has been rapidly declining owing to such factors as the rapid development of the domestic robot market。
Note: market size increased by 17. 6 per cent in 2015。
2. China's market for domestic robots has grown rapidly, crowding out traditional simple domestic services
Our market for service robots is growing faster, and domestic markets are becoming one of the fastest growing markets globally. The country's service robot industry experienced a compound growth rate of over 36 per cent in 2015-2019, of which the domestic service robot market reached $2. 2 billion in 2019, representing a global share of 26. 5 per cent. Of this amount, the domestic robot market is on a scale of $1. 05 billion, with the market growing at a relatively high rate。
As population ageing accelerates and health and education needs continue to flourish, the size of our domestic robotic market will grow further. The fast-growing domestic robotics market further captures the market share of traditional simple domestic service。
3. The epidemic promotes knowledge-based services that need to be upgraded and the demand for simple labour has declined
In 2020, the most rapid increase in the purchase of knowledge-based domestic services was seen in the types of work performed by domestic workers, reflecting the fact that the epidemic has increased the time spent at home by children and older persons, with a marked increase in the proportion of people in need of dedicated support。
In addition, the decline of approximately 10 per cent in the monthly sis-in-law service orders and 11. 1 per cent in the number of hourly work orders indicates that competition in the market is increasing with the gradual breakdown of the domestic market and the upgrading of individualized services。
In the overall service order, apart from the above, there has been a marked decline in the demand for domestic work in general, high-end domestic work, drivers and cooks, and even more so in the absence of a service line. The above data show that child care, old age or popular projects, as the market is just in demand, and the epidemic has contributed to rising demand。
4. The imbalance between domestic supply and demand contributes to the rise in the average wage of knowledge-based domestic workers
During the epidemic, many domestic workers chose to stay in their homes, and many employers showed reluctance to use their labour, but the imbalance in demand and supply caused by the immediate demand for domestic work contributed to an increase in the average wage of knowledgeable domestic workers. The data show that in 2020, the monthly wage for all other jobs in service was increased to a different degree than in 2019, and these increases were higher: the monthly salary for nursing patients was increased by 10. 3 per cent, the monthly salary for sister-in-law was increased by 7. 9 per cent, the monthly salary for elderly care was increased by 7. 3 per cent, the monthly salary for early teachers was increased by 7. 0 per cent and the child-care and household salary was increased by 6. 1 per cent. The private housekeeper's monthly salary has been reduced and the driver's salary has been flat
5. Knowledge-based domestic service has the highest average earnings, with a clear upward trend
According to the results of the survey, in 2020, the top three domestic service providers in the country were knowledgeable domestic service, such as hometeachers and nutritionists, with an average monthly salary of $9290 nationwide, compared with a large pay gap for domestic service workers in the simple labour market, with only $5840 for the country's highest-paid professional nannys and a lower income for cleaning staff, at $3310。
Since 2014, the average monthly salary for knowledge-based domestic service has been rising, with the average salary for hometeachers being ranked first for knowledge-based domestic service in 2020 at 9290。
6 in the case of nursery teachers: "moon's wife"
In recent years, as the birth rate of our newborns has declined, the demand for nursery teachers has slowed, but the quality of family demand for nursery teachers has risen rapidly, and the increase in demand for senior nursery teachers has contributed to rising incomes。
Thus, according to the financial report, our market for “sister-in-law” is in the fourth class of charge, depending on the abilities of the individual, of which a “sister-in-law” is hired, at a cost of more than $25,000 per month. At the same time, according to the report on employment and consumption in the china domestic service market, published by “58 together with the city”, the highest pay levels were found in the domestic service sector in 2019, as shown by the level of fire in the market in recent years。
7. Hometeachers: the length of working hours is relatively high
For the time being, domestic teachers generally work part-time for teachers or for students studying at university, graduate, etc. Although there is no explicit requirement in national standards for the qualifications of hometeachers, for consumers, there is a preference for teachers with a formal teaching career and for university students with a certain educational background。
There is generally no uniform salary scale, and salary levels are mainly affected by negotiations between hometeachers and employers. In addition, the salaries of hometeachers are also related to work experience, which usually results in relatively high incomes for longer working hours。
As of 22 january 2021, a sample of the survey conducted through a collection of professional alumni shows that the average monthly salary of our hometeachers is $9290, of which the average salary of this scientific year's hometeachers is $10100 per month. Annual salary is $8,000 per month for life, $9,500 per month for work experience for 1-3 years, $10,800 per month for work experience for 3-10 years and $14,400 per month for more than 10 years。
8. Caregivers: income from jobs is linked to years of experience
The wages of carers generally vary according to the area of service and are also influenced by their own ability to serve. According to data from a sample survey of 1131 cases in the country, as of 22 january 2021 the average monthly salary of our nursing staff was $657; of these, over five years of experience caregiver earns the highest income, ranging from approximately $11,200 per month to $5,700 per month for less than one year, and income from the job is linked to the performance of the career. In addition, the average monthly income is concentrated between 4500 and 15000, with the highest share of 6000 and 8000 being 35. 7%。
As the elderly population rises, the market for the old age industry expands and the old age dependency ratio increases. The increase in income per capita allows care in old age to be market-dependent. The ageing structure of chinese society is becoming more solid and even more advanced, and the old-age care service sector will thrive as the ageing population increases。
In recent days, the china development foundation has published the china development report 2020: trends and policies of population ageing in china, which shows that the ageing of our population has continued to deepen since it entered an ageing society in 2000. China's population over 65 years of age is expected to account for 14 per cent of the total population by 2022 and to achieve a transition to an ageing society. China's ageing will peak by 2050, with china's population over 65 years of age accounting for 27. 9 per cent of the total population. If age 60 and above were used as the criterion for the identification of the elderly population, the number of older persons in china would be even greater and close to 500 million by 2050。
The rapidly rising elderly population has led to an increase in the number of domestic caregivers. According to the national programme for the development of population (2016-2030), the proportion of the population aged 60 years and over will be around 25 per cent by 2030. Around 2050, the number of elderly persons in china is 34. 9 per cent of the total population, and home-based nursing services will become a potential market for future development of domestic service. The number of older persons in need of home-based care is estimated at 58,969,000 in 2030。
Nutritional: first-line urban nutritionists have higher incomes
At the national level, chronically ill health problems caused by inadequate diets and nutritional imbalances are receiving increasing attention, and nutrition advisers are being hired to become modern consumption fashions. Public nutritionists, on the other hand, have become new occupations in the country and have increased their professional identity and social awareness。
According to a sample survey of 3737 professional friends, as of 22 january 2021, the average monthly salary of a family nutrition adviser was around 7410. Of these, by region, first-line urban nutritionists earned a higher income, shanghai received an average salary of 9,000 yuan per month, beijing and hangzhou received an average monthly salary of 8,000 yuan, and guangzhou nutritionists earned a lower salary level than the same first-line cities, with only 6,000 yuan per month。
Further data and analysis can be found in the analysis of market research and investment forecasts in china's domestic service industry research institute, which provides solutions such as industry big data, industrial planning, industry declarations, industrial park planning, industrial solicitation, ipo collection and research, and stock-search writing。
