Shandong lacey, "turkish specialty" to the big market

At mid-summer, there was a busy sighting of fields and farming bases in lesi city, shandong province. Lycans, australian blue dragons, murrods, salmon... A high-end fish shrimp species, “home-to-home”; special agricultural products such as sheep’s belly, new goyre, lacey peanuts, and so forth, are on the national list of outstanding new agricultural products, and a number of powerful and powerful niche products are moving from the countryside to the vast market。

The city of lacey is investing in industrial patterns, extended industrial chains, brand image, deep development of local resources, driven by snobsSpecialized agricultureTo move in the direction of uniqueization, misplacement and high-endization, and to continue to be a dynamic cluster of industries, promoting agricultural efficiency, income growth for farmers and rural dynamism。

Distinction

“slow down, slow down... Ok, put!” summer water warms, and tens of thousands of australian blue lobster seedlings leap into clear water at the new village of dragon spring lake, river head shop, lacey city. This was the first successful introduction of the australian blue lobster as a specialty aquaculture species in lacey. At the same time, in the kangshan wetland in the south-west of lai, the first 50,000 high-quality willowfish seedlings, “thai fish 1”, were placed in standardized waters of the joint-rich aquaculture demonstration base。

The presentation by sun xudong, director of the agricultural rural department of lacey city, on the launch of a high-end fish shrimp seedling south of kangshan wetland and the waters surrounding dragon spring lake, marked the re-establishment of a high-quality species in the lacey specialty aquaculture industry. Models such as “northern krabs” and “northern shrimp”, based on traditional preponderant agricultural products such as carrots, mallan melons and waffle pears, are spreading rapidly。

Recently, the agricultural quality safety centre of the ministry of agriculture and rural development published the first national list of outstanding new agricultural products for 2026, with the official selection of three products from “lessie new gaulle”, “lessie peanuts”, “lessie sheep belly”. As a result, the total number of outstanding new agricultural products in the city of lacey is 27。

"the country's specialty industry is pryingRural revitalizationA powerful lever, yesIndustrial upgradingThe pull effect of becoming rich with farmers is prominent.” the deputy minister for the organization of the city of lacey said, “as the birthplace of the `lessie experience', lacey has a bold tradition, and we must seize the opportunity of this village to be rich together.”

Lacy explores a whole new path to development for “earth products” by means of youthful and marketable expressions. Sun xudong: “the municipality of lacey has set up a task force on specialty rural industries at the municipal level to map out and plan the direction of specialty industries on a village-by-village basis, to actively utilize the idle resources of marginal plots, abandoned ponds, mines, etc., in accordance with local natural conditions, with a special focus on the "single" of agricultural products, deep excavation of soil resources, and to expand the "special" advantages and scale of production

In today's lacey, with fresh fruits such as pygmy san, bean fruit and onions, white mountain tea grows quietly in a green tea park, and the fungus fungus of the sheep is on the verge of deep separation... A chain of `one village, one town, one business' chained the specialty of the industry to a wide field, creating a dynamic picture of the revival of rural industries。

Industry extension chain

Rural industries are introduced more sustainable. The extension and expansion of the agro-industrial chain and the promotion of the integration of rural industries are effective means of accelerating agricultural efficiency and farmers ' incomes。

At the sheep’s belly planting base at the western shag village in shargung township, lacey city, the village branch secretary, go ho hao-sun, slammed his flashlight at the edge of the bed and gently passed through a “fishseed” base. "this year is another year of harvest, with fresh seedlings and dry fruit in short supply, and it's time to estimate the next season's seed."

It's this little fungus that turned the village of sissage into a model of common wealth from its old “nil” weak village. Particularly striking is the pattern of grapes and sheep-breeding: the past winter vineyards have been idle and villagers' incomes have been staggered; the entire year after planting, the growth cycle of sheep-breeding has been staggered with grapes, the slag collected has returned to the fields, and the vines have been nourished, preserving both the earth's strength and the ecological and economic benefits. “sweet grapes, fresh mushrooms”, an innovative approach that has resulted in more land output and sustained ecological optimization。

In addition to the simple baptism of the sheep, the village is now gradually expanding upwards and downwards by promoting the development of the bacillus of the sheep, the cultivation of nutritional kits, and downstream by launching a series of products such as the aphrodisiac pasta, the various products of biscuits, the bacterium sauce and the bacterium soup packs, creating a whole chain development model for “breeding, breeding, pipe, receiving, storing, transporting and selling”. With this little fungus mushroom, the western sharg village has a collective annual income of over $1. 5 million。

On the other hand, xu jia tang grapes in the town are gradually becoming “gold fruit” for local farmers, thanks to their superior qualities and pre-marketing advantages. “the weather and soil in our village are so thick that the fruit grains are so full and sweet that they can sell up to 30 pounds, and the three sheds can generate about $300,000 a year.” in industrial estates such as nine estates and wine houses, 1,000 acres of wine brewery have also been developed, producing more than 500 tons of grapes annually。

Under the umbrella of the upper town council, cultural creativity has been integrated into the whole industrial chain around the theme of grapes and wines, and tourism experience projects such as grape extraction, wine brewing, and outdoor barbecues have been launched. From the original pure grape-growing areas to the influential niches of today's wine industry, from regional distribution centres to the popular upgrading of the “net-to-carve” chain of the entire grape industry, it is the visible picture of the integration of one or two industries that is being promoted by the laceytro specialty industry。

The municipality of lacey promotes the extension of agricultural products from the “original” to the deeper processing, moving from monoculture to “one after another” integration. The four dominant industries of food oil, fruit, vegetables and livestock have formed a processing chain of vegetables, fruit, milk, chicken, pork and peanuts, transforming primary produce into high-value-added commodities. Poultry products are exported to the eu, the middle east, korea, japan and so on, with annual chicken exports accounting for one quarter of the total exports from the eu and japan. The city has 168 cattle farmers, 141 farms of scale, 3 dairy processing enterprises and approximately 530 tons of milk per day. The clustering effect of leading enterprises such as the ikei dairy industry, izefuki and kassem has increased, the processing of agricultural products has continued to expand and industrial systems have improved. To date, there are 64 leading agribusiness enterprises in the city of lacey, four of them at the national level。

Brand breakout

“lessie's high-quality agricultural products, which used to fight on their own, although with some reputation, were limited to the surrounding regions and did not form a brand premium.” the general manager of lacey prestige brands, ltd., wang yeda, is deeply touched by the plight of the agricultural products, which are “smelling and fearing an alley”。

In order to solve the problem of large and small agricultural products, large and small, and the lack of branding, the city of lacey has introduced a package package that brings together a large number of high-quality agricultural products and creates a regional public brand, lacey precious. Regionally through policies that harmonize selection criteria, strictly control products and scale up outreachAgricultural brandsBuilding capacities for branding, refining and scaling。

At present, “lessy precepts” have landed in hotels, communities, business centres, etc. In qingdao, opening two sub-line-branding shops and more than 10 display outlets, with a steady increase in sales and a gradual increase in brand visibility. In total, the brand covers eight major categories of over 200 “earths” and has produced 226 “three ones” certified products, as well as 24 country-wide excellent new agricultural products, such as mallory and the royal peach, resulting in a parallel increase in brand value and farm household earnings。

After branding, sales patterns also need to be broken. “lesci's good products are numerous, but there is often a disconnect between production and sales, too many middlemen's prices, too many circulation links and farmers' limited earnings for a year. What is the pleasure of having the bookkeeper of the village party organize a live broadcast of the goods, both as a guarantee of trust and as a guarantee of credibility, and as a means of achieving a straight-off and affordable production?”

The city of lacey, based on the live telecom platform, has taken full advantage of the “head geese” leadership of the party's organizing secretary, has developed a three-year plan of action for the “party builder, geese lead” development of the village's bookkeepers, along with accompanying management incentives, has been actively nurturing the power of the main players, such as the electric dealer's lead company, the new professional farmers and the village party's organizer, and has promoted the “village broadcaster” to translate the online flow into a real increase in the sale of agricultural products and the consumption of the civil brigade。

How do we get the lacey spectrum out of the air? Lacey's solution is a village-based mode of “multiple subject plus differentiated expression”. The great bookman of the streets of the city, the net red, has a saying, while displaying it in the melon shed, says, "the melon that we grow in the sandy sandy soil is more than 16 degrees sugar, sweet and unsatisfied."

Today, the city of lacey is increasingly home-grown “carrying clerks”. By setting up opc, go ho-sun pushed herbs to the “twilight” and was kindly referred to as the “sheep blubber clerk”; the “glub clerk” of the new village of the village of yogurt, in the courtyard, zhang gilyu, which allowed the sweetness of the sun roses to be transmitted live throughout the country; the “tropato clerk” of the natural village of the suwon, in front of the shop, crouched in the fields with mud-stained hands to introduce agricultural products such as potatoes, carrots, etc.; the “glubber secretary” of the new natural village of the villa, liu qianji, with freshly baked melons to tell industrial stories in plain dialects..

The city of lacey is focusing on the word “special”, on the word “production”, and on the word “good”, so that a “smallty specialty” can grow into a “big industry” for the rich。