410 publishers, 624 publishers, 100 from 28 january to 5 may, 99 days in guangzhouEpidemic controlPress releasesActivities. Following the 100th news outbreak control press conference, the guangzhou city epidemic control and rehabilitation news series held a 100-minute sharing session, in which a number of national press publishers and communication scholars expressed their high opinion of the 100th guangzhou press conference。
“the guangzhou epidemic would set a good example for the future of all levels of government in the country in terms of contingency orientation.” shen guofang, former spokesman for the ministry of foreign affairs, former ambassador of china to the united nations, former assistant minister for foreign affairs and executive director of the china foundation for international studies。
The director of the national institute of strategic communication of the university of beijing believed that the guangzhou epidemic press conference, which included integrated scientific planning as well as specific implementation programmes, had explored an innovative path to local government press releases on major emergencies。
I'm sorry
Professor zhi an zhang, a member of the panel of experts on planning and evaluation of press releases of the office of press of the state council and director of the institute of communication and design at nakayama university, came to the scene and shared his observations of 100 press conferences from the perspective of scholars. “system, responsive and effective, which is three key words for my observation of 100 outbreaks of disease in guangzhou.”
Press releases based in guangzhou, serving the country and affecting the world
Zhang zian believes that the 100-story launch in guangzhou will have three features, the first of which will be centred around centres and services. “press releases are essentially a public information campaign and so arePublic opinion guidanceWork. Guangzhou's epidemic news release has at least two major components, both in guangzhou and in the country, as well as in guangzhou's contribution to the global epidemic.”
He observed that one third of the 100 launch sessions were devoted to two types of topics. One is focused disease control. A total of 35 press conferences were held on topics such as health and safety, transport/education/community village prevention and control. The second is focused rehabilitation. A total of 33 press conferences were held to provide information on the re-entry of businesses throughout the city and in the districts, the first-line re-entry response to the epidemic, etc. The two “one-third” are a good example of the close link between the press releases and the national response to the epidemic in guangzhou。
In addition, the guangzhou epidemic prevention and control news releases are based in guangzhou, serve the country and affect the world. For example, 12 press conferences were organized on the topic of “extra-input, internal reaction control” and press briefings were held on risk control and international public opinion concerns of people entering key countries and regions, as well as on the subject of “experiences, think tanks, heads of the african chamber of commerce”, “representatives of anti-impressive heroes and students”. “these activities convey the good will, professionalism and competence of guangzhou to the outside world and have a good communication effect.”
It's what people care about, expect, worry about
“the second feature is responding to concerns and integrating the agenda.” in zion's view, the nature of press releases is not government rhetoric, public listening, public concerns, government responses, real-life press releases that foster trust, open information and supportive urban governance. Press releases in guangzhou attach great importance to agenda setting and maximize alignment and resonance between government, media and public agendas。
“what is the most concerned, expected and worried of the population during the different phases of the epidemic's prevention and control, and the government is telling you what to do and what to do.” press conferences at different stages, such as major screenings, due diligence, routine control, resumption of junior high school students, etc. The leading leaders of guangzhou city took the lead in taking part in the press conferences in person, with high specifications reflecting a high level of importance and high-quality professional standards. According to statistics, 15 media outlets from all over the city are primarily responsible for gays and 116 deputy officials。
One third of the press conference was held at the scene, and public opinion was very effective
“the third feature is field-based and results-oriented.” according to zion, press releases are not only in the form of press conferences, but also in the form of press conferences, independent press conferences and press conferences. He noticed a number. One third of the 100 press conferences in guangzhou. In the field, a combination of press conferences, symposia, meetings, research interviews, and cultural and artistic presentations is used to bring about an organic combination of themes and spaces, content and forms, as well as to achieve “time-effectiveness” in the pursuit of the impact of public opinion on news releases. For example, the many press conferences attended by the zhongnan shan academy, some by means of group visits by journalists and others by means of discussions with foreign students, have had a great impact and have produced good knowledge dissemination and public communication。
The key to achieving three is to be accountable
“the three key words for my observation of 100 outbreaks in guangzhou are structured, responsive and effective, and the key to being able to do so is to be accountable.” zhang zion expects that guangzhou will explore more flexible and diverse forms of news publishing, such as data, vision, stories, etc., in the course of disease-prevention and public opinion-led press releases, try new media outlets on internet platforms, and integrate more social communication resources from all walks of life to create a “panzhou experience” of professional, scientific and collaborative news publishing。
More expert comments:
Former speaker of the ministry of foreign affairs, former ambassador of china to the united nations, former assistant minister of foreign affairs and executive director of the china foundation for international studies, shen guofang:
To date, there have been 100 outbreak sessions organized by the communications department of the guangzhou city council. This ventilation will be good in form, high frequency, good quality, adequate information, very useful and successful. First, it enables the population of guangzhou to keep abreast of the epidemic and to respond in a timely manner to the concerns of the population and effectively stop rumours; second, invites medical experts to present and analyse the epidemic from a technical point of view, which is more authoritative; and third, the fact that the information is presented is a powerful rebuttal of foreign rumours, as well as an understanding of the true state of affairs in guangzhou abroad and of the measures and methods of local government. The guangzhou outbreak will serve as a good example for the future of all levels of our government in terms of contingency orientation。
The director of the national institute of strategic communication at beijing university, cheng man ri:
Guangzhou's hundred press conferences on epidemic prevention and control are excellent and lively: both authoritative information on the latest developments in disease prevention and control and topical topics of public concern; both leadership-level thematic launches and the “hot” series of moving stories; individual speakers' fights and “pulls” combinations; and the tracking of the epidemic in the city and throughout the country, as well as timely voices on major international issues. In summary, the guangzhou epidemic press conference, which included both scientific integrated planning and specific implementation programmes, explored an innovative path to local government press releases for major emergencies。
Professor and ph. D. Student mentor at the china university of media and director of the school of government and public affairs, tung guan peng:
This is the most transparent and open place, the most honest city to communicate! It's true that guangzhou is a true story of the disease. The launch of the guangzhou series on the epidemic and its response to concerns, ongoing public efforts and results are truly appreciated。
Professor and director, faculty of journalism, university of jordan, head of the provincial departmental press releases assessment group (prag) and director of the centre for international public relations studies, university of jordan
By 5 may, there had been 100 outbreak-control press conferences in guangzhou. During this period, guangzhou invited 410 city-wide outlets and 624 publishers, and the mainstream media, both inside and outside the country, carried out over 10,000 stories, with a cumulative total of over 6 billion readings. What do these figures highlight? It is guangzhou that, in its fight against the ferocious, new coronary pneumonia epidemic, a strong information and special psychological defence against the epidemic in guangzhou has been built with a successful press release. This is a good reflection of guangzhou's deep integration into the building and modernization of its governance system, which is an important “institutional arrangement”。
The “5. 3. 3 guangzhou experience” (i. E., “the five ones”, “the three impacts prominently up”, and the three further enhancements”) of the guangzhou news service's press campaign, which won the epidemic's prevention and control, provided an important “gangzhou experience” for the whole country. These experiences have enabled guangzhou to take a significant step forward in its press releases, particularly in relation to major emergencies。
We look forward to a more in-depth analytical study of the “gangzhou experience” of the guangzhou epidemic news campaign, with a view to making that experience more relevant for the development and operationalization of our press release system。
Zhou qianyan, vice-president, school of journalism and communication, qinghua university:
In the fight against the disease, guangzhou city has effectively improved its capacity for social governance in the context of the epidemic through 100 press conferences, as well as the establishment of an accurate public information system. The experience of the guangzhou press conference, the high quality of information, the high level of agenda set, the proactive response to public concerns and the effective information platform for international and national concerns deserve to be drawn upon and actively promoted。
Professor and ph. D. Student mentor, faculty of journalism and communication, south china polytechnic university:
First of all, we warmly congratulate the guangzhou epidemic news office on the successful organization of 100 press conferences! Since the onset of the new coronary pneumonia epidemic, the city-wide panic, 100 press conferences organized by the guangzhou people's government, timely and authoritative messages and proactive responses to social concerns have been very positive in stabilizing the population, sustaining social development and preventing the spread of rumours。
Objective rationality, transparency, correct public opinion
It is not transparent, it is not transparent. The public coverage of the epidemic by the guangzhou epidemic news office is an important tool for public and public awareness of the situation in guangzhou. The release of the most recent data on disease prevention and control, the authoritative interpretation of prevention and control policies, the detailed autopsy of typical cases and the strong response to rumours of all kinds have provided the right direction to win this war without smoke。
Face the hot spots and solve the crisis
Recently, imported cases from abroad have become a top priority in the prevention and control of the epidemic. The municipal authorities have organized 13 press conferences on the topic of “extra-input, internal anti-reaction” and have provided foreign personnel with nuclear acid testing, enhanced screening and effective prevention of outbreaks and public opinion crises. At the same time, the launch invited experts, such as the zhongnan mountain academy, to explain the progress of the epidemic, to reduce public fear of the epidemic through scientific research, and to raise public awareness of the epidemic, which is crucial to the fight against the epidemic。
Attitudes, responsiveness, good communication
The 100 press conferences have been enriched by a combination of boxing, outreach, in-depth, mouth-to-mouth, and expert responses, so that they can be easily understood and disseminated, so that the public can understand what the government is doing, and so that the concerns of the public can be turned into relief, comfort and good communication between the government and the public。
Epidemic control is a long-term battle, but the past 100 press releases have been fully recognized by citizens as a powerful “scramble of public opinion” during the epidemic and as a strong support for our victory. It is only with caution that we can move forward and hope that the guangzhou epidemic news office will continue to deliver the “guangzhou voice” that won the epidemic。
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Guangzhou daily's full-media photo reporter wang yan
Full media editor, guangzhou daily
