1 lcd tv 10 year review and outlook
For 80 or even 90 years later, the initial impression of television is that the cathode cathode cathode (crt) television, the screen on the sphere (later changed to pure plane), the thick border and the big buttocks seem to be a bit of a “silent” taste today. Interestingly, it was the relative integrity of the users of this age group who had experienced the development of lcd tv over the past 10 years, and we went on to review this “10-year lcd television development path”。
Lcd tv’s 10-year retrospect: what's the future
The "silent" cathode cathode television bottleneck
Crt logic chart
The first thing to say is why crt television, which is “diplomatic and cute,” will be eliminated, and crt, which is better in quality than lcd tv (especially in the early stages of lcd tv), has only been eliminated because of limited display space, and crt, which shows that content requires a certain projection distance, is also why crt’s large body, the larger the physical size, the thicker it is, makes crt tv less powerful than the heart, whether it is power or volume, when it reaches 34 inches。
2003-2004: plasma's seen well, lcd tv is aggressive
Plasma technology is more advanced than lcd
In 2003, sony launched a global mr series of plasma televisions, using high-fly engine technology, and the quality was recognized by consumers and the market as a result of plasma spontaneous light. In 2004, lcd television competed positively with plasma television, and plasma television was under unprecedented pressure, selling 42-inch plasma on labor day at a price of $30,000, which fell sharply to 15,000 on national day. By 2005, lcd television had gradually shown aggressiveness and laid the market tone。
2 sony plasma discarding lcd tv
2005: sony abandons plasma television operations and specializes in liquid crystal television
Sony released the bravia lcd strategy
In 2005, what could be called a “meta-year” of lcd television, a year in which sony abandoned its long-tilled plasma television operation and turned to full support for lcd television and officially launched the “blavia” lcd branding strategy, which has continued for almost 10 years now. However, the 1024 x 1024 resolution plasma television launched by the japanese company in 2005 generated a huge wave, and excellent graphic performance made it impossible to ignore the existence of plasma television. In fact, in 2005 plasma television continued to have a large number of supporters, and the relaxation of numerous proxies was a better television display technology。
2006: lcd-tv/perma-television in parallel, hdmi interface mainstream
Lcd tv and plasma television go hand in hand, with double outbreaks, with the vast majority of tv being equipped with the latest hdmi multimedia interface, and 52-inch lcd tv already has 1080 p full, high-resolution versions available, which was also the greatest advantage of lcd tv at that time (the plasma panel was difficult to achieve high resolution). The price of the 10080p lcd television was as high as over $30,000, while the national television brand quickly lowered its price to around $17,000, which at that time appeared to be an amazing 47-inch scale and a very pro-people price of $17,000。
Hdmi multimedia interface universal
In the second half of 2006, sony launched five major series of bravia television new products, classified as high, medium and high, mainstream, medium and low and entry markets, making it difficult for plasma television to reach. In the same year, the lg released the "xcanvas" lcd television brand, and while the ips lcd panel was not as popular as the sharp lcd panel at the time, the ips lcd panel is now well known and a comprehensive evaluation is excellent。
2007: full-scale lcd television outbreak, final counterattack of plasma
The year 2007 could be one of the craziest years for lcd tv, in which countless classic lcd tvs appeared, such as sony's classic 1080-p-percent lcd tv — x200a — and became the “dream lover” of countless top players. Sharp g5 hdtv, with its sharps liquid crystal panels and 1bit audio system, quickly seizes the heart of the consumer market. The c3000c complete series uses 1080p-percent liquid crystal panels and is price-competitive and a classic generation。
Sony x200a is called the bravia classic
In the face of the collective explosion of lcd tv, plasma television showed no weakness, as the leading brand in the field of plasma television, displaying unprecedented strength, with 1080 p full high-clean plasma television, the classic pz700c series, which makes the resolution of plasma televisions that have been at a disadvantage once and for all. Unfortunately, other plasma television brands have not been able to keep pace, double-handed, and the leading position for lcd television has been established。
3wled backlight: reversing rgb led backlight
2008: final stage of technology control
After lcd had established its position in the market, television producers were no longer reluctant to combine their cost (profit) advantages, lcd television had a second outbreak, and high-end television, spearheaded by the east chest x3300 and zf500c series, had a terrestrial digital receiver function, which allowed high-resolution television signals to be viewed through antennas, giving them a real high-resolution advantage。
Rgb led effects: high cost of no choice
It is worth mentioning that, in the same year, sony and sharp showed back-lighted tv products from rgb led, which, although not actually on the market, were more spectacularly coloured, and even less utilised by the high-end users. Unfortunately, rgb led backlight costs are staggering and ultimately not universal。
2009: cheaper wled back-skinned
The high cost of the rgb led backlight system does not meet market requirements, while the cheap wled backlight system has been embraced by television producers, and the wled backlight has been reduced by half at the same size and is in line with the requirements of the green era, and is therefore strongly supported by the state. However, as far as paint is concerned, the early stages of the wled backlights are not as good as the rgb leds and the ccfis。
Wled backlight has super thin body design
Television producers prefer to confuse the concept with led backlights, trying to spread the slogan “the led backlight not only works less, but also paints better”, although many of the classic crfl backlights were still hot on the market, along with plasma televisions that were popular, the led backlights were decorated, and at one point many people eventually abandoned the more power-efficient leds and continued to buy the crfl backlights。
2010: wled backlight gradually improved and market acceptance high
Sony kdl-55xr1 lcd tv (using rgb led backlight system)
Wled backlight costs are lower than the crfl backlight, and television producers have improved wled backlight performance by technical means, together with the impact of the state subsidy policy. As a result of lower costs, all television producers have invested in wled's back. Sony is to be commended for the fact that sony flagship television continues to insist on a top-class rgb led back-light system, which sells at extraordinary prices, but is still paid for by high-end players。
4 internet/smart television subversion of traditional ideas
2011: internet television launch
Tclmitv internet television
The concept of internet television was introduced at a time when new profit points were needed for television producers following the full implementation of the wled backlight system, and the tcl introduced the mitv concept, the long-window “joining” television, the hail “mock card” television, three-star encyclopaedia television, etc., the wi-fi wireless module, the built-in browser, and the direct viewing of web pages. The built-in online video platform is considered a very promising feature。
2012: smart television hit the mainstream market
Internet television is not an ideal form, but its value is to inform people that television has the potential to diversify. In 2012, the appearance of smart television changed people's usage habits, making it possible to install app applications, play on television, brush video, chat, etc., but ultimately proved to be less convenient than smartphones. Smart television continued to develop until the end of 2014, exploring and building the ideal ecology。
Smart tv full blast (motion remote control)
Despite this, smart television in the consumer market is still big red, with the tristar es80000/9000 high-end series leading the right direction for the development of smart television, and the user interface, manipulation, online video, voice commands, handprint recognition, etc., are frequently present on television products, but the experience of smart television as a whole is still not ideal in the year, and the consumer market accepts these semi-finished products either actively or passively。
2013: improved smart system, oled television first on the market
Plasma television is virtually out of new products, lcd television is unique, television manufacturers are working to improve the user experience of the smart system, while the increased performance of smart television is accompanied by an overall improvement in the overall intelligence experience, of which samsung f80000/f9000 and the lg spectacular series have a particularly good intellectual experience, the former having action recognition skills, and the latter with the innovative introduction of motion sensors. The millet company has launched the millet television, and sowei has launched a cool internet branding strategy. Thanks to the continuous efforts of the television industry, the intellectual experience can basically meet the needs of users。
Oled television: lg 55ea9800-ca
Of course, the more important thing in 2013 was the listing of old television, which in september 2013 lg and samsung launched and then marketed 55-inch old television products in china at a price of $5999, the former at a price of $54999, both with a 1080-p resolution design, and the formal commercialization of old television, which gave more high-end users the opportunity to experience the powerful technologies of the next era。
54k tv infiltrates mainstream market/curvature tv
2014: ultra-high-level 4k television infiltrated the mainstream market, with ware crystal television on the market
In order not to “problem” this issue, the television company has begun to push the 4k high-altitude television, to focus the market hot spots on 4k, and to secretly optimize the smart television system behind its back. Unsurprisingly, 4k tv is hotter than expected, and with the price of 4k tv going down, there are already 4k ultra-high-resolution versions in 39 inches, 1080p tv officially insulated this year with the word “high-end” and the new oled television launched in 2014 has been designed with 4k resolution。
Three star curve uhd television - hu9800 series
Samsung has launched the curved uhd-hu9800 television series, and lcd television can also show a curvature to many consumers. In fact, in august 2013, sony launched s990a curved lcd tv globally in hangzhou, although resolution did not achieve 4k. Under the leadership of the samsung, all major brands have a curvature crystal television product, although with a cautious attitude, the future of the curvature television is now difficult to determine。
2015: quantum screen qled extended lcd television life
Despite the oled television project, the lg has been pursuing oled strategies, which are good for other television brands, and for samsung, once the lg old tv strategy has been successfully implemented, the role of market leader will be embarrassing. To that end, samsung will launch qled television products in 2015 and, in short, qled quantum screens are running at about half the backlight of the wled, with better quality performance, so that the cost gap between oled and lcd products will grow, which seems to be a further problem for lg。
Quantum screen qled will be the main actor in 2015
Fortunately, the lg has been pursuing a two-hand strategy, and lcd television has not been relaxed and, thanks to the unparalleled power of the ips market, it has been extremely strong in the market. At the same time, the lg is working hard on the old tv strategy, one that seeks to be the leader of old television, a strategy that “gets current money and paves the way for the future.”。
At the end:
The cathode cathode cathode is limited to volume problems and it is difficult to achieve large sizes and is therefore eliminated from the market. Plasma television technology is more advanced, but not open enough, and patent technology is mostly in the loose hands, forcing television producers to focus only on lcd television, which is not at risk of burning screens, and has an advantage in resolution, easily winning a war with plasma television。
Lcd tv has been on the market for about 10 years now, and after establishing a market leader, it has gone through a trajectory of wled backlight upgrades, internet tv, smart tv, 4k tv, and curve tv, with the inevitable move towards quantum screen qled in 2015 (which we will soon be able to analyze for you in depth, please look forward to). Although oled television is more advanced, from a market point of view, lcd may also rule the next 10 years。
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