Press and communication institute

IProfessional introduction

Journalism

Journalism, 1985. YesPress and communication instituteThe earliest undergraduates. In december 2019, it became one of the country's first 48 top-level undergraduate centres in journalism and ranked first in the same fields at the heilongjiang provincial higher school。

Journalistic students went to guanghuimura for a special research and practical exercise called "going to china and seeing home"

The journalism profession promotes the concept of “with the media and with the issue”, and is geared towards building an applied mix of professions, media work, media industry, the development of marxist journalism, loyalist journalism, a solid humanistic and scientific basis, a strong information theory base and a strong information-creation capacity, and internet thinking, in line with the needs of the national and local industry, in line with the integrated development of the media, and with the application of a national and international perspective and a composite pool of excellent journalism。

Main course: journalism in generalCommunicationGeneral remarks, chinese history of news dissemination, foreign history of news dissemination, marxist journalism, internet and new media overviews, news interviews, news writing, short video creativity and production on the internet, news photography, news reviews, new government media research, integration of news research, international public opinion and external coverage, media-wide chinese-english-language dissemination, media integration editing, audio-visual news production, etc。

Employment orientation: graduates are able to work in various media in the production and management of content such as interviews, writing and editing, planning and operation, as well as in the dissemination of information at all levels of party and military circles and enterprises。

Communication

The communications profession was created in 2005 in response to the emergence of a fourth medium, such as the internet. It is based on the institute's academic base and is geared towards media integration and public communication and the “internet+” field. It is aimed at developing a systematic media-wide theoretical knowledge of communication, skills such as news-writing and recording, and a media-wide mix of high-level specialists who are able to develop and operate new media products with a high degree of social responsibility and international communication。

A student in communication studies participated in the 2023 china foreign youth image program. Jiang okay

In 2020, the university of heilongjiang in the field of communication successfully joined the “twenty thousand” national professional development, a new step that it had taken in the 15 years of its creation and enrolment. The achievement was both a recognition of the academic achievements and the level of talent development of the communications profession since 2005 and a new stage of development。

Main courses: journalism general, communications general, networks and new media generals, journalism ethics and regulations, communication research methods, news interviews, news writing, video and video clipping, media operations and management, video editor, visualization of data news, dissemination of statistical software applications (spss), new media planning and operations, public relations, political communication, crisis communication and response, media organization survey, r/python language, intercultural communication and international communication。

Employment orientation: graduates are able to work in traditional media, new online media, electronics platforms, government agencies and large-scale enterprises in news reporting, information dissemination, content planning, new media design, crisis public relations and operations management。

AdvertisingProfessional

Founded in 2000, the advertising profession is the first in heilongjiang province and has so far trained over 1,000 specialists in advertising and dissemination. The advertising profession is geared towards the rapid development needs in the fields of advertising, public relations and marketing, with emphasis on the “b to a” education chain. It is designed to develop a highly informed, innovative, knowledge-oriented and ethically and psychologically sound advertising profession with market insight, strategic thinking, creative performance, activity performance, teamwork and business communication skills。

Advertising profession holds advertising creative culture festival at heilongjiang university

Professionals have established city brandingResearch centresThe centre for experimental design of digital cultural creative and intelligent media, the black image studio, and other scientific research and research workshops are also the main co-operatives of the provincial centres for public service advertising training and provincial centres for public service advertising. After more than 20 years of development, the advertising profession has been at the forefront of the construction and development of similar professions in heilongjiang province, with significant development results in terms of quality of talent development, teacher team building and practical education。

Main courses: advertising generals, communications generals, marketing, public relations, integrated marketing dissemination, market survey and analysis, advertising planning, calculating advertising, digital marketing, advertising media strategy, advertising photography, interactive advertising design, design of cultural creative products, digital image synthesis techniques, video advertising, etc。

Employment orientation: graduates are able to work in advertising companies, the media advertising sector, public relations companies, internet companies, market survey companies, information advisory bodies, government departments, business enterprises and related institutions in areas such as brand management, planning, creativity, media, market research, etc。

Ii. Research centres

Centre for urban brand dissemination studies, heilongjiang university

Introduction: the centre for urban brand dissemination studies at heilongjiang university was established in 2023 to focus on theoretical research on urban branding and urban transmission. Not only is the centre active in the academic field, but it also plays an active role as a think-tank in supporting the branding of the civil service through social services. The centre works to help urban stakeholders shape and upgrade the image of the city's brand and to promote urban communication in a scientifically effective manner。

Establishment: the significance of the centre lies in its many contributions. First, it provides a solid academic basis for urban branding and dissemination through theoretical research. Second, as a think tank, it provides professional advisory and decision-making support for city branding and social services. In addition, through forums and seminars, the centre promoted the innovation and revitalization of traditional industries, promoted the international image of cities, trained professionals and provided valuable external brain support and decision-making advice for the construction of the brands of the urban literature brigade. These activities not only promote academic exchanges but also contribute positively to local economic development and cultural heritage。

Black image media innovation centre

Introduction: the black map media innovation centre, which began in 2014 with the establishment of the black map studio at the entrepreneurship park of heilongjiang university, is an interdisciplinary team of students from the institute of information and communication and the institute of history and cultural tourism, the faculty of literature and the spanish language with a total membership of 124 persons. The centre is committed to research and practice in the areas of new media operations, smart media operations, electrical operation, short video account operations, mcn cooperation and generation of artificial intelligence production, with the concepts of intelligence, intelligence and think tank. The members of the centre have achieved significant achievements in career planning and professional development, including the qualification of postgraduate students for insurance and participation in numerous social-business projects。

Establishment: the establishment of the centre for innovation in black image media is based on its innovative contribution to the career development and educational model of university students. By providing a platform of practice for new and intelligent media, the centre helps students to gain full exercise in areas such as professional learning, practical exercise, trade internships and career planning. In addition, the interdisciplinary nature of the centre promotes communication and cooperation among students from different colleges and enhances their teamwork and innovative thinking. The centre also worked closely with industry to provide students with valuable internships and employment opportunities to help them make a smooth transition from academic to professional. Looking ahead, the centre will continue to explore new methods and models of the intellectual media industry, focusing on the generation of artificially intelligent media, to provide strong support for the employment and career development of university students。

Centre for research on digital culture creative design

Introduction: the digital cultural creative design research centre is a research institution that focuses on combining the rich cultural resources of heilongjiang province with modern digital and intelligent technologies. The centre aims to promote the integration of culture and science and technology and to tap and display the unique charms of local culture in innovative ways. Using modern technological tools such as big data and artificial intelligence, research centres promote the innovative development of creative industries by transforming traditional cultural resources into digital works and creating creative products of both artistic and practical value。

Establishment: the establishment of the centre for research in the creative design of digital culture is far-reaching. First of all, it responds to the trend of the chinese literary industry from the preservation of traditional culture to commercialization, artisticization and digitization, and seeks to explore ways of integrating traditional culture with modern life. Secondly, by digitizing its resources, the centre not only preserves and transmits cultural heritage, but also breathes new life into it, making it more dynamic and easy to disseminate. In addition, the centre has not only demonstrated the cultural identity and advantages of heilongjiang province but has also injected new dynamism into the development of the local economy through the creation of creative and practical creative projects. Finally, in keeping with the concept of “carrying over culture, innovative design”, the centre continuously taps cultural resources and contributes significantly to the transmission and development of local cultures。

North-east asian institute for cultural and media studies

Brief: the north-east asian institute of cultural and media studies of heilongjiang university, which was inaugurated on 15 september 2021 and is aimed at north-east and north-east asia, is working on comprehensive cultural communication research aimed at serving national strategies, promoting north-east revitalization and north-east asia cooperation, and at building a high-level think tank to provide important intellectual impetus and intellectual support to the party committee, all levels of government and the revitalization of north-east and longjiang。

Founding purpose: it follows up on the idea of strengthening the new think tank of china's identity and the spirit of the ministry's co-establishment, which marks an important breakthrough in the development of the school's journalism and communication disciplines. Building on the high-quality economic and social development of the heilong river, the institute is committed to serving the country's “one way forward” initiative, promoting north-east asian cooperation, while strengthening academic exchanges and applied research, developing high-quality talent and providing decision-making references at all levels of leadership and sector. In addition, the institute focuses on policy research, decision-making advice and information-gathering services for quality local economic and social development. In the area of international communication, the institute works to enhance the international communication capacity of students and to foster the inclusion of media and international communication talent in order to increase the reach and influence of the media in the yongjiang region. At the same time, the institute has been entrusted with the task of advocating for a timely analysis and evaluation of north-east asia and providing public information and advocacy。

Iv. Establishment of a short video training facility for university students in heilongjiang, in conjunction with the zhongqing network

Brief: the short video training base for university students in heilongjiang was established by the faculty of information and communication of heilongjiang university and the china-china network and was officially established on 9 december 2023. The aim is to provide a platform that combines theoretical teaching and combat photography and to develop the overall capacity of participants to produce and operate short news videos. The base is a concrete expression of the college's practice of promoting the “integration model” of talent development and the “integration of lessons” of new literature construction。

Establishment: this practical training base is the product of the institute's collaboration with the sino-young network and is dedicated to developing information and communication skills with practical skills and innovative thinking through an educational model that integrates the teaching of maternity. Here, students not only have access to a wealth of theoretical knowledge, but are better able to build on their experience in the field by participating in the actual production of news clips, and to enhance their professional practice. The purpose of this training model is to improve the professional training skills of students and thus their employment quality and career development potential. At the same time, the base encourages students to innovate and contribute to innovative development in the field of information and communication. In the future, these trained media personnel will breathe new life into the promotion of culture in the yongjiang region and promote the prosperity and development of local culture。

V. Administration

Party committee

Brief: the isp committee is the “platform” built by the high school party of heilongjiang province and is committed to playing an active role at the forefront of the party's news work. The college committee has studied in depth the 20 main lines of socialist thought and party spirit of xi jinping's new era, with marxist journalism at its core, upholding the concept of “punishment, loyalty and respect”, and training the best talent to serve the party's government. In its party-building work, the college committee has demonstrated a high degree of innovation and effectiveness, developing a distinctive work system that ensures full participation, professionalization and broad recognition and honour。

Main achievements: the party committee of the institute of information and communication has made significant achievements in party-building, guided by xi jinping's new-era chinese-style socialist ideology and the 20-year spirit of the party, successfully elected to the provincial “standing house” to create units. Through the strengthening of grass-roots parties, the idea of specializing in the work of the party has been developed, and the two branches of the teaching profession have been honoured, among others, with the “standard of the nation”. The academy committee will continue to play a leading role in promoting high-quality career development with high-quality party construction and will contribute actively to the construction of first-class universities in schools。

Composition: party secretary jiang swe, president zhu zhiyong, deputy party secretary yumei

Department of education

Introduction: the faculty of public information and communication is an important hub for the teaching management of the academy and is responsible for the development and implementation of teaching plans to ensure the quality of teaching and the accuracy of the management of the school. They organize classes, examinations, manage achievement and teaching records, and order teaching materials and collect books for teachers. In addition, the department is involved in teaching reform, professional development and laboratory management and is working to upgrade the level of teaching management. Their work ensures the orderly conduct of teaching and provides a strong guarantee of the quality of education in the institute of information and communication。

Working responsibilities: the main functions of the teaching staff of the institute of public information and communication include the preparation and implementation of teaching plans, the management of teaching and learning operations, the safeguarding of the quality of teaching, the handling of studies and examinations, the supervision of the recording and management of achievements, the preparation and preservation of teaching records, the management of teaching materials and teaching materials, and participation in pedagogical reform and professional development. At the same time, the office is responsible for coordinating internal and external teaching resources, ensuring the smooth running of teaching activities and providing overall support for the teaching work of the institute of information and communication。

Commission

Introduction: the academy of public information and communication of heilongjiang university is a dynamic and motivated student organization. It is closely focused on the central work of the party, strengthening organizational leadership, deepening intellectual development, actively engaging in voluntary activities and achieving significant results in scientific competitions and innovative entrepreneurship. At the same time, the commission is committed to exploring branding activities that are age-specific and college-specific and provide a broad platform for the full development of students. Its achievements have been significant, with many honorary titles, and it has been an important force in the work of students at the institute of information and communication。

Main achievements: the academy of information and communication of heilongjiang university has achieved significant achievements in many areas. At the organizational level, the organization has kept pace with the times, strengthened its leadership and promoted its full coverage; at the voluntary level, it has been active in the development of professional projects of public interest, such as the “chinghama primary school ii”, which has served over 7,000 hours; in scientific competitions, students have received national prizes and demonstrated outstanding academic strength; and at branding events, influential activities, such as the “me and the flag together” have been created, which have improved the overall quality of students. These achievements not only underscore the vitality and strength of the commission, but also provide a solid foundation for the development of better information and communication skills。

Composition: secretary-general zhao wen xin, deputy secretary-general kang kyung-woo, lu huijie, yu si-chung, guo zianxian, yu u-hang

(contribution by the institute of public information and communication)