Chang lok: institutional innovation media integration from “plus” to “compatibilit

Zilu's zirou neo is holding on to chang lo county on may 22ndDistrict integration media centreBuilding national pilot opportunities for innovative institutional mechanisms to promoteMedia integrationFrom “accompaniment” to “integration”。

Starting on 1 may, a new onePerformance appraisalThe scheme was officially implemented at the media centre for integration in chang lok county, with a series of incentive policies favouring first-line producers。

“we now have a new approach to performance appraisal that explicitly requires multiple appraisals, which means that when the same article is published on different platforms, there will be corresponding scores, corresponding pay increases and, naturally, our motivation will be greatly enhanced.”

In march this year, the chang lok district media centre was officially inaugurated by shandong radio and television, based on the unique shandong model, to build an integrated media cloud platform that combines “advocacy + information + government + service”. Based on this platform, chang lok has broken the identity restrictions and has allocated a variety of funds, such as the salaries of the staff and the cost of insurance, to the county media centres, so that they can be distributed in accordance with internal criteria。

The deputy minister of public information of the chang lo county commission and the director of the district media centre li yu jun, made a presentation: “all those who are in the process of preparation or recruitment are equal, and the internal dynamism is stimulated by the use of full-time, full-time performance appraisals

Chang lok has also set up a mechanism for selecting people who can and can be qualified. Currently, chang lok's network of newspapers, radio, television and media is fully integrated, and the “one-time collection, multiple communication” media has been first formed, and the dissemination, orientation, influence and credibility of the media at the district level have increased markedly。

The secretary-general of chang lo county, liu quibin, stated: “we will resolutely follow up on the important requirement of xi jinping general secretary to promote the integration of the media into further development, to be strong, good and bright in the ongoing promotion of new integration, and to explore possible and replicable practices for media reform at the county level throughout the country. It's not the same