A transformational study of online newspapers and media

Summary: as new media emerge, the reach of traditional media becomes narrower and the development of traditional and new media needs to be continuously pursued to promote developmentThe internet ageI don't know. In the context of the internet age, the media of the press, as a traditional medium, should be actively integrated with the new media. This paper proposes a “two, one app, one live” model for communication, better investment platforms, community systems, customized services and, hopefully, online newspapersTransitionDevelopment offers some new ideas。

Keywords: internet age; newspaper media; transition; exploration

As the use of web technology in the media continues to deepen, the transformation of the press has gradually become a dominant trend in the industry. The traditional media of newspapers and media, based on their own foundations, are spearheading the path of transformation to meet the needs of an increasingly diverse audience and consolidate their authority in the media. In this context, many newspapers and media outlets have taken the lead in transforming the media, seizing the opportunities for transformation in the press, benefiting from the benefits of the earlier technological dividend, completing the transformation of industrial structures and profit patterns, and stimulating the dynamism of the newspaper and media industry. At the same time, the media in the press has been upgraded to a great extent to meet the audience's need for access to information and to consolidate the authority of the newspaper in the audience's mind, taking into account social and economic benefits, when the media industry as a whole is “floating”. It is of research interest to explore the transformational path of online-era newspapers。

I. Phase of integration of newspaper and web media

(i) network of initial contacts with traditional newspapers

With the development of communication technologies and communication terminals, the audience's access to information has evolved over time. In the case of newspapers, for example, the initial audience can read newspapers only at regular intervals according to the time of subscription. To date, traditional paper media have developed through the media, which have gone from paper newspapers and computers to smartphones. The digitalization of newspapers and their dissemination through the internet have become the main means of publishing newspapers. The use of web technology in the operation of newspapers can take advantage of the authority and professionalism of traditional newspaper media to compensate for weak electricity, such as one-way transmission, weak reader interaction and time and space constraints. The development of new media platforms has enabled newspapers to be published on smartphones, destabilizingly making access to information from newspapers easier and faster, overcoming newspaper weaknesses and re-establishing newspaper authority and professionalism in the minds of users。

(ii) cooperation between traditional newspapers and portals

While traditional newspapers have seen the success of web-based companies in building portals, the state has issued policy papers calling for the establishment of a national focused news website. Between the end of the century and the beginning of the century, a group of newspapers created a news site through cooperation or their own strength. At this time, networks such as the new wave, the internet and the fox search also set up commercial news portals to compete in the news website market. Business news portals have a greater dissemination advantage than news websites established by traditional media, which have forced traditional newspapers to transfer their production content to commercial portals at no or very low cost. At the beginning of the twentieth century, the number of news websites was reduced and stabilized as a result of the state regulation of our web-based news media and the restructuring of the press。

(iii) extension of traditional newspapers to mobile devices

With the spread of the network on mobile devices, some newspapers have expanded their operations to new media platforms on mobile devices, moving from content production, terminal presentation to platform operations and capital operations to mobile networks. Weibo was the first to be the subject of an extension of traditional newspapers, in particular political microblogging, which began in 2012 when both mainstream and local traditional media competed for official microblogging on the platform. This was followed by the rise of the twitter business since 2013, with the rapid development of the news media in our country and the introduction of official twitter. Subsequently, major press groups began to dig deeper into content production and to build new media platforms based on traditional newspapers. Projects such as “newshow”, “interface”, “southern love” are an extension of regional press groups linking other industry resources to new media platforms to take over markets by expanding their product camps. The new media matrix for the newspaper media was also constructed in response to this trend, but it reflects a breakdown of the audience market and a trend towards the further development of new media operations in the traditional press。

Ii. Proposals for the transformation of the online media

(i) development of a two-dimensional, one-a-ap, one-live mode of communication

The integration of newspaper media and micro-trust can only be seen as a transitional process and, above all, the newspaper media must use their own app to consolidate the effects of integration. Fourthly, with regard to live webcasting, the press must also actively explore the fact that, at present, public demand for information is not limited to the content itself, but also relates to its timeliness and taste. Thus, the integration of the newspaper media with live webcasts allows for live broadcasts from a variety of angles, including sound and video, using platforms such as a live broadcast and a fight for fish. In addition, video traffic must be synchronized with video programmes, qq space and other core platforms, with live live video coverage of the app process and with illustrations and live graphics added to video applications to enhance the impact of live live integration。

(ii) improved building of investment platforms

The newspaper media can build investment platforms with capital from the traditional media, one of which is the cultural fund investment platform, which involves the newspaper media as a general partner in high-quality projects, breaking the pre-existing pattern of profitability and reaping more development capital through games, thus expanding the scale of investment and generating higher returns. Investment operations can cover digital television, video, tourism, digital media marketing, animation games, databases, etc. Another subsidiary investment company, which is more specialized in investment behaviour than investment foundations, employs more specialized financial-economic talent to specialize in outward investment, will have greater autonomy, will have greater freedom of choice in investment project selection and use of funds, and will develop new media hot spots to select different partners depending on the investment project. The press and media should adopt a diversified investment strategy based on their own circumstances, decentralizing their investments in order to protect themselves against possible financial risks, and investing in different levels of projects at different stages of development in order to ensure stability of investment returns. Once the benefits are secured, there will be sufficient publicity funds to increase the visibility of the newspaper media in the context of the transformational development of the newspaper media, meritorious remuneration incentives for the talent team, expansion of the newspaper media industry and an optimal upgrading of the overall industrial structure。

(iii) community systems constructed and customized services advanced

In this regard, newspapers must first change their mindset towards the public, digest “user thinking”, use user needs as a starting point and introduce individualized services to fully meet the emotional and cultural needs of the public. Reaching a higher level of breakthrough and building a sense of loyalty and dependence between the public and the radio, as well as a completely new “connected” public service and social environment system。

The basic value of the business community's ecology is the varying levels of satisfaction with social consumers, the spread of newspapers via the internet to those who are not connected with the internet and the extension of services through the internet, thereby creating a service platform with unlimited potential. At its core, it is user-oriented and understands the individual needs of the user community through big data, integration of professional content, provision of information services, establishment of an exclusive platform and the transformation of media functions into axle functions。

Conclusion

In short, in an era of growing media intensity, the newspaper media must actively explore ways to diversify marketing and bring together technology, content, dissemination, newspaper management and new media in such a way as to fill the media with a new cycle of media competition and to achieve the vanguard role of newspapers in media integration。

(phone flower)