One and a half years after its establishment, the beijing mercedes-benz sales services again cut the second cut after integration, which was targeted at after-sales services。
The headline of the vehicle, app, was informed that mercedes would substantially lower the maintenance price of the car type as of 1 july. In the case of beijing mercedes glk300, the price was reduced to $1338 for base a maintenance and $1838 for base b maintenance. At current prices, the base a maintenance price of this model is 2,300 yuan and base b maintenance is approximately 4300 yuan。
The director of a 4s shop in mercedes also confirmed to the headline of the car app that mercedes would significantly lower the price of after-sale services. When the price is down, the mercedes is maintained
It's going to be nothing like a bmw, just below audi。
It would also mean that mercedes would face the current situation of abnormally high prices after sale and push for reform. After-sale services have been expensive and have been a tumultuous slot in mercedes, while the prohibitively high hours of work have led many people interested in buying mercedes to turn to their competitors。
At present, while the audi, bmw and mercedes have virtually monopolized this sub-market in china's high-end car competition, in the competition of their rivals, mercedes has always been in the role of chaser。
This is related to the internal consumption caused by the lack of uniformity in the distribution channels for the import of mercedes and beijing mercedes years ago. However, since the establishment of mercedes sales services limited in beijing in december 2012, mercedes has integrated market sales, after-sales services and the development of a network of distributors in china into a single organizational system that has not only significantly avoided internal consumption, but has also begun to free up “drugs for disease”。
After essentially resolving the problem of the breakdown of the price system, the new sales company began to look at the late stages of the sale at abnormally high prices。
Currently, the cost of after-sale maintenance is much higher than that of audi and bmw, which has become an important reason why many people have given up buying mercedes products。
A beijing ms. Zhao, who had purchased smart, indicated to app that she had purchased it at a cost of just over $100,000, but had spent more than $3,000 on maintenance each time, at a maximum cost of 800 hours, and now needed about $550, even if she wanted to sell the car at a cheap price。
The cost of maintenance of mercedes c260, bmw 3 and audi a4l 3 vehicles for 3 years and 60,000 kilometres is nearly $9,000 higher than the bmw 3 and more than 2,000 more than odie a4l。
Making maintenance prices rational is not only a regulation of after-sale service plates for mercedes, but also a reduction in complaints by car owners about the use of car links, which is more conducive to promoting sales。
During the first quarter of this year, the volume of audi's sales in china increased by 21. 1 per cent over the same period, from 10. 28 million to 12. 45 million during the same period last year, and bmws (including mini) cumulatively delivered 108,000 new vehicles to the chinese market, an increase of 25. 4 per cent over the same period. Although the volume of mercedes sold was only 671 thousand, the increase was highest at 47. 6 per cent。
Clearly, the pace of catching up is accelerating, and it is hoped that the pace of catching up will be accelerated by reforming the after-sale price system. (car headline app zhang weng-hyun reporting)
