How many children have you given

Summary: a large number of adult consumers now have one or two joint sets of toys on their books or company desks. The doctor of psychology at the university college of london and a consultant to the british psychological association, chen chilin, pointed out that the complexities and pressures of the adult world make people yearning to return to the purity and joy of childhood. These have..Childhood memoriesToys can provide emotional value to people and thus comfort their mental state。

At the same time as the children's festival, the combination of child-interest and traditional folklore buffs means that young friends can collect toy gifts with one hand, experience the practice of lunch with one hand, and double the holiday practice. However, it was not only children but many adults who were expecting the festival. What's not childhood memories

However, the high price of limited hands-on facilities is prohibitive, and the uncertainty of a blind box consumes patience, and the joint toys that are hidden in the pizza package are becoming "childhood shortcuts" within reach of adults. As an old friend of the western brand who has been accompanying consumers for 35 years, the winner is keenly aware of the emotional needs of modern adult consumers such as “nostalgic” and “child-interest” and continues to align the node with the roll-out of the comical ip-defined toy, which is new year after year and is sub-hot. Use a pizza, a toy's light quantification nostalgic model to activate the happy password of adult consumers。

Picacho beach is back in childhood

It's a multi-player festival surprise

"oh, it's so complicated. Everyone wants it." the white-collar chick who just bought the brethren beach party finally picked out the ginny turtle who could spray the water, "this year's brethren's toys are so interesting, each playing differently. I'll be back tomorrow at noon”. The university students took advantage of their roommates to order a summer party, and they chose two picachu remote-control competitions, "some people in their bedrooms can play all day."

The parent who bought the toy set

According to the bresner official, this year, six toys have been launched, and different play methods have been designed according to their image. In addition to the picachus who drive a remote-controlled race, the gianni turtles who play as water pistols, and the cylindrical lymphs that can play in the music spectrum, the cataract ducks and the grooves that dance in changing sunglasses, the graphics are interesting, the play is simple, the toy is designed to get people back to childhood. "this year's toys are too good to play, and the winner is very good."。

Apart from the toys themselves, the winners are becoming more committed and sincere in presenting the scenes of childhood. For the first time, in 2021, picachu small lightballs were launched, both funny and commemorative; in 2022, water-colored doraemon cp cups were launched, and moon-shaped nightlights were shot to add to the utility of toys; in 2023, four chorus-alikes were launched, singing and queuing, and toys were extremely interesting; and in 2024, practical and interesting surroundings, such as the hello kitty music box, the pudding dog bubbler, and the patcha dog meal, were used to induce consumers to purchase hot tides, and some toys were “hard to demand”。

From the six-one limit to the full year egg:

Make the fun of a child an emotional day

Indeed, the design of the ip scene by the winner has been extended from six sections to the entire year, with a combination of the most interested ip of the present “z generation” through in-depth market analysis. In 2022 and 2023, together, the holy spirit launched a joint set of meals, each of which was a little hotter; in 2022 and 2023, it launched a joint event with dato's, “start。

Thus, rather than blindly selecting hot spots, the winner clearly identified the target population for precise planning. At the same time, it accommodates the interests of chinese consumers, consciously linking traditional festivals and local cultures. In 2022 and 2024, bing won two occasions during the spring festival to launch the classic animation of the shanghai fine arts film productions, inviting zhuva, sun wukong, and others to join generations of chinese consumers to grow up as an animators. Not only does it give young people a new year's experience in the western restaurant, but it also refreshs the level of love among older middle-aged consumers for the winners, giving the public a sense of their commitment and commitment to the emotional needs of consumers。

The group of people of different ages and preferences like joint activities and surrounding toys. With regard to this phenomenon, dr. Psychiatry of the university college of london and the british psychological association's chartered psychologist, chen shilin, noted that the complexity and pressures of the adult world make people eager to return to the purity and joy of childhood. These toys, with childhood memories, can provide emotional value to them and thus serve to appease people's mental state. Having a strong link to the restaurant +ip, the winner not only meets the emotional needs of the consumer, but also assumes an intangible social responsibility and continues to provide public happiness。

Thirty-five years of insistence

Always a "happy carrier" for users

This year marks the thirty-fifth anniversary of its super-presumptuous pizza and the thirty-fifth anniversary of the entry of its winners into the domestic market. All along, the winners have been reaching out in a variety of ways to different age groups of consumers, and in a gentle manner to be friends on their way to growth. From the sweet dreams, the trills, to the jesuits of the new century, the heroes alliance, which carries the memories of youth, each of these ideas presents the unique memory of the customer through emotional resonance and interaction, and the constant output of emotional values。

In addition to the joint brand innovation and development, the winner has also continued to explore breakthroughs and to develop new food habits for chinese consumers. As of september 2024, it is known that over 30 million classic durian pizzas have been sold and continue to lead the pizza track. New products, based on classic products, also offer consumers a richer taste。

In the face of changing preferences in the consumer market, the winner also last year called the slogan “favorite up, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, and down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, down, and down, down, down, and down, down, down, down, down, down, down, down, down, and through product and up, up, up, up, up, up, up, up, up, up, up, up, up, up, up, up, up, up, the quality of products is assured, prices are more pro-people, and the united toys continue to provide emotional value, which has been a “happy vehicle” for consumers for 35 years。

With toys as a vehicle, the beds build bridges for consumers to meet their own childhood, and provide a relaxing scene for “big children” and “little children”. The workers shut down the laptop, the children put down their electronic watches, and they were all happy to open a set of toys. Thirty-five years of development, the winner has long gone beyond catering operations to become a “happy carrier” with consumers. This iconic red roof is not only a place for adults with childish thoughts to look for childhood memories, but it has also long been a warm, trans-era symbol of childhood. (covered news)