The new shop “pizza hut wow” opened in guangzhou recently attracted discussion among netizens. In public opinion, there is a menu for internet users, which consumes about $37 per person, $15 for pasta, and $6 for drinks. The per capita consumption of traditional shops of the more inevitable winners is almost “right-to-right”. Pizza hut wow is a new model shop being explored by the winner, whose product is dominated by “high quality value”。
News workers in the new kyoto newspaper have noted that many well-known restaurant brands have recently gone "off": in mid-may, nursing announced price adjustments, with a 10 per cent reduction in the package; and south city xanax, carcass and a piece launched a low-price strategy at breakfast hours, with a "3 dollar self-help" "2. 8 porridge."。
The industry believes that in recent years consumers have increasingly focused on the value and quality of food consumption, that consumption perceptions have gradually become rational and that catering will move towards clearer consumption rankings. In addition to price reductions, the new door shop model provides consumers with more abundant options。
The winner will test the new shop, and the future may be opened
News workers in the new kyoto newspaper saw pizza hut wow officially opening on may 15, this year, where the owner of the restaurant plays pizza, pasta, fried rice, sweets, etc. In the menus tanned by netizens, the price of multiple products is in the range of $10-20, for example, single items such as korean fried chickens, as low as $9, cheese and pizzas with a light price of $19 and drinks of $6-12。
A new winning shop called pizza hut wow is tanned by netizens. Popular point appshot
In response, the bretner side indicated to the new kyoto press that pizza hut wow was a new model shop being explored by the bretners, whose product was dominated by “high quality value for money”. In the design of the menu, while retaining classic specialty products, restaurants have adapted and optimized some of them, and have also introduced a number of new products, including $12 for valencian lasagna and $19 for angus beef pasta. “in the near future, restaurants will be introducing more high-value products, such as the 49-dollar cheesecracker, to satisfy consumers' desire for a richer meal experience.” new kyoto journalists have learned that this model is still at the test stage and that feedback in the future will not preclude the spread of more markets. In addition, the model shop may explore its membership model in the future。
According to public information, as of 2023, 3,000 shops had been opened in 680 cities in china and 313 new ones had been added in 2022. At the investor's day event in 2023, it was stated that, in the face of the downward trend in the chinese market, the future, in cooperation with special channels, remote areas and allies of small five-six-line cities, would pay special attention to smaller formats, such as satellites and compact door shops, as part of the winning strategy. In the marketing strategy, the winner will expand the range of prices, open lower price bands and enhance promotional activities。
According to big red food figures, in the pisa brand, the average price per capita was $34. 52 for zubabisa, $59. 47 for damille and $64. 95 for les caesar. The winner is relatively high, with a per capita consumption of $73. 82. According to industry sources, pizza is not a “essential necessity” in a restaurant and the winner needs to be closer to the consumer's life if he or she is to keep the pace of rapid expansion. Falling markets, lowering individual prices and opening new shops will further widen market boundaries and achieve deeper connectivity with wider consumers。
Multiple catering brand down prices
The consumer environment has changed over the past two years, with consumers becoming more sensitive to prices, and value for money and quality for money becoming the primary focus of the general public. Many well-known catering brands have also started to adjust prices. Previously, the beds had announced on the public day "a new age of $39", while mcdonald's had launched the "10 fort" campaign, which involved products such as a chicken ham fort, a two-storey cow fort for a badass, etc。
In the case of hot pots, the drop in the unit price of passengers is also significant. In the first half of 2023, according to the china fire pots development report (2024), per capita consumption in bottom fishing fell from $105 in the same period last year to $102. 9 at its lowest level since 2019; the price of multi-branded customers under the flag of the g990 group was reduced from $78 to $75, and the zhongqing hotpot factory from $130 to $121。
On 15 may, the new menu for feeding the outside world showed an overall downward adjustment in the price of single and double meals, at an average cost of $58 per person and $130 per person, at an average cost of up to $60 per person per meal and at varying degrees of discount for other meals. The average price of the new feeding menu was reduced by more than 10 per cent compared to earlier。
The breakfast market, in addition to the “$3 self-help breakfast” in the southern fragrance, and the “$2. 8 porridge” in the carnival and the first item, has recently begun to produce flat breakfasts, including pot paste, thousand-storey burritos, hand-held burritos, and soybeans and porridges, at a price ranging from $5. 9 to $8. 9 for the staple food, with both drinks and congee being purchased on a preferential basis and renewed free of charge。
According to surveys, the chinese consume a chinese fast meal, 43. 7 per cent have a budget of less than $20 and 85. 2 per cent have an acceptable price of less than $30. The founder and ceo chen zhiqiang of the mansion's profit think tank said that “the choice is the choice, the price is the death”. In his view, low prices are not an option but a capacity. According to members of the catering industry, the essence of the price adjustment is to raise a sense of value and not simply to adjust prices. Consumers now have the same value for value and quality as for value, and the price reduction alone is not sufficient to impress them. Thus, it is only by optimizing single-storey models, maintaining product innovation evolution, adjusting menu structures, and increasing the “value added” of the product as a whole by improving products and services, that it can be adapted to the “new normal” of the catering value ratio。
