On 14 march, the winner announced, through official twitter, a new 39-dollar era。
A new piece of the winner's "blasted fragrance chicken pizza" was sold at $39, but for a limited time. Prior to this, the bing winners had also introduced low-price promotions such as $592 and $29. 9 new pizzas。
Despite the time-bound promotions, this may have set off a signal that the winners are moving closer to a more affordable location。
In the head brand of the chinese pizza track today, the winner is the most expensive. According to data from a narrow restaurant, the average per capita prices for zubabisa, damille and les cayes were $33. 2, 58. 24 and 63. 85 respectively, compared to $70. 26 for the winner. And that's already the result of the wild promotion of the winner。
In the context of chinese market consumption, the return to par value versus high value has become the dominant consumption of food and food today. In 2023, les caesar announced a reduction in prices through its micro-intelligence publicise, emphasizing that it was not a short-term promotion but a long-term adjustment, with some products falling by 20-25 per cent, for example, from $49. 9 to $34. 9 for one person at the core and from $149 to $99. 9 for two persons at the main level。
The strategy of winning does not appear to be a direct price reduction, but rather a combination of promotions。
For example, there are more discount packages offered at the home of the winner-take-out home than at the restaurant. In its applet menu, emergency home delivery can identify 7 or 8 preferential packages with discounts ranging from 5. 6 to 8. 50 per cent, with combinations covering snacks to staples. However, there are only two or three similar promotions in the cafeteria or outside。
Photo taken: interface news quanta
The winner’s mother won a hundred times over china’s chief executive officer, kuo chongryon, at a recent fiscal conference, saying that china would be cautious about price adjustments, and that it would enter different sub-markets with a 50-dollar package and a 20-dollar primer package。
The cost of a customer unit up to $70 may have been an obstacle to the expansion of the winnings and their penetration into the down-market。
At the investor event of 14 september 2023, the country set its development goals for the next three years. These include the planned number of shops to reach 20,000 by 2026, increasing the target of net new shops to 1,400-1600 by 2023 from the previous level of 1100-1300. The goal is to maintain 400-500 new stores per year over the next three years。
To achieve this goal, the winner intends to open more small satellite shops with short payback periods。
“satellite shop” uses the “1tototo” and “child shop” models, which expand the delivery radius. In november 2022, kuo-chung mentioned that about 5 per cent of the newly opened shops were small shops or satellite shops. In 2023, the satellite shop model reduced the return on investment in the shop to about two years, while the densities of businesses were encrypted, helping the winners to increase their share in the market。
A satellite shop model of expansion would undoubtedly help win-winners to gain more flexibility in entering the sink market. According to china, in 2022, the number of new shops opened was over half that of kendji and bedwinners in cities on the 3rd to 6th line。
It is therefore also necessary to build public awareness of its value for money, after all that its opponents have fought down-markets in the form of super-low unit prices and alliances。
In the current pattern of the chinese market for pizza, the winner remains the leader. According to the industry overview of the dharma-china stock book, in terms of sales revenue in 2022, the vesting china accounted for 35. 2 per cent of the market share; the market share of zubabisa was 5. 6 per cent, ranked second; and the market share of china was 5. 3 per cent。
But, in terms of the size of the shop, the kosher pisa has approached the winner. The narrow eye data show that there are currently 3,396 bees and 2,816 koopisas, each accounting for more than 30 per cent of the 3rd line and below。
In contrast to the 70-dollar single price for the winner, the eight-inch orléans chicken pizza is sold at less than 25 dollars, and 55 dollars is available for two meals, including eight-inch pizza, an all-orléan chicken and two drinks。
Light-door shops, operating light-quantification methods, and a focus on the location of cheap value for money have led to the rapid expansion of the zubabisa. According to zhao pobisaga, between 2018 and 2022, the number of shops was 700, 1100, 1700, 2000 and 2,200, i. E., the number of shops before the outbreak increased by approximately 500 per year, compared to 200-300 per year during the epidemic。
Moreover, in china, the past year has seen a significant expansion, with the number of shops increasing from 588 in 2022 to 768 in 2023, with the goal of expanding shops to 240, and 200 to 300 new stores respectively in 2025-2026. In january 2024, les caisse formally opened a concession, introducing two models of single-shop and regional concessions, in the hope of extending the network to new first- and second-line cities, while developing community-based shops。
In such a market pattern, future winners will also face further challenges, and it will also need to adapt to this era of consumption at par。
