In the 20th congress of the hubei radio and television party, it was reported that there was a massi

Hubei radio and television is readyTwenty big partiesAdvocacy, as an important political task and a central focus of its work, focused its resources and produced important features, based on pre-hospital publicity, with the 20-penal monograph as its main theme, throughout the cycle, with a full focus, in-session outreach, screen integration and a focused event. From 16 to 23 october, hubei radio and television broadcast over 200 large-screen articles, over 900 new media articles and 11 live broadcasts, with a cumulative reading of nearly 540 million. Ninety-eight large-screened articles were popularly selected for the best in history. Of these, 17 were broadcast in the news service, which is among the highest in the country. Forty-two new media articles were forwarded, promoted and 16 were selected for use by the master platform. The decade of lead roads, launched by the block chain editor, is home to hundreds of millions of people。

1. Raise the flag of thought and promote the realization of the socialist ideology of china in the new era of xi jinping。

Focusing on chinese socialism in the new era of xi jinping, drawing from the lives of a wide range of people, introducing a number of special designs, creative products and expressions of joy in the new era of china's socialism, giving a graphic account of the theoretical charisma and contemporary values of china's socialism in the new era of xi jinping, directing the masses to recognize the powerful vitality and great superiority of china's special socialism system in hot-blooded practice, creating a universal acceptance of scientific theory from deep inside, and rallying the stylistic power of building china's dream together。

Take it easy. The launch of the series “looking after china with the general secretary” is a rare example of the “one meal ticket” “one live fish” from the “one river of light” “one river of water” “one village” and shows the story of the people of hubei who, under the leadership of the central rudder of the party, with comrade xi at its core, have taken on the task and struggle to improve the livelihood of the economy. An overview of the theme-oriented programming programme, " a major change in thinking " , presents a combination of "quoted by general secretary + case profile + presentation of achievements" responses from hubei in areas such as industrial development, ecological conservation, scientific and technological innovation, agricultural modernization, livelihood security and the construction of a new national development zone。

Innovative sample. Make good use of the new technologies of media integration, innovation and disseminationTheory“flaming up” “tide up” deeper into the light that leads people to feel the wisdom, power and temperature of theory. The creative new media product, " great achievements are spelled out, done, fought! " , uses a combination of sands, animations, videos, originals, etc. To tell the re-emergence of the yangtze clean and beautiful story, with more than 20 million readers online. The new media product, fish knowy, is featuring a family of blue fish living in the yangtze river in the “choose of the third world”, which talks about the dramatic changes that have taken place in the yangtze river and the actions taken to protect the ecology on the shore, 13. 14 metres of hand-drawing with horizontal animations, which are vivid and detailed, transmitted by many media outlets, such as the learned powerful countries, the zhao news, and the people's daily, with a total internet reading of over 10 million people。

Ii. Gathering together and focusing on the theme of the conference, with a strong mass of ink。

During the party's 20th congress, the party's 20th special report was the main theme, closely coordinated behind and behind, and linked with each other, resulting in an integrated reporting matrix, “assembling the heat + full-screen preview, the current political launch + field notes, the internal echoes + the in-depth reading of the yangtze review, the creative products + the topic”, and the launch of the 20th great report of the party, “the new thoughts and practice of me and my new era, “the china looking out”, to create a strong atmosphere for the party's 20th-large publicity coverage。

Major transmissions have taken place. The tsc attaches great importance to the transmission of the party’s 20 major political events, and has set up a dedicated working command group, whose leadership team and transmission platforms are primarily responsible for ensuring that the transmission takes place in front of the gays, with forward commands, fine-tuning of the transmission programme, strict control of the programming, transmission of signals, and transmissions, etc. Five radio and television channels, such as hubei watch, tv channel, hubei-oriented, public news channel and hubei-voice, as well as new media matrices, such as the yangtze yun and hubei releases, are running resources such as outdoor screens in the light valley international square, making multiple channels available to enable the platform to complete the transmission of important events such as the opening of the 20th congress of the party, the 20th central political bureau standing committee meeting with journalists from china and the outside, with wide coverage, high visibility, strong influence, radio and television transmissions covering the province, the country with radiation, and real-time viewing by new media outlets exceeding 42 million。

The program reported speed. On the front page of the front page, and during the important section, procedural coverage of the meeting was introduced, with the 19th mid-seventh plenary session of the party, the departure of the hubei delegation to kyoto, the opening of the 20th congress of the party, the presentation channel of the representatives of hubei, the party congress, press conferences, etc., and the first series of procedural reports and developments of the conference were distributed at multiple ends and at key points, such as headlines, frontscreens, and bullet windows. Products such as a gold-word poster and a snapshot were introduced around the report, which received 10 million views. The short video, " twenty delegates from hubei province to the party set out to travel to kyoto " , has over 30 million videos。

Reaction reports have heat. The great achievements and plans for the future set out in the twenty-fighting report show a lively picture of the children of chu speaking with gratitude and writing new pages. The popular resonance story, “fifty times and times” and “twenty times and times”, unites beijing with wuhan and brings together nearly 60 million children through personal, typical characters and typical scenes。

The report is read in depth. After the publication of the congress report, questions were collected from the entire web, and a series of products, such as the twenty party report reader, " you ask me to answer 20 " , was launched, around new perspectives, new references, interviews with more than 10 authoritative experts, in the form of short videos, animations, etc., in plain language, which better responded to the concerns of a wide range of netizens. It's about you and me! Look at these key signals from the party's 20th report! The great achievements of the new age from the 16 “we” has affected you and me from the party's 20th report. It further expands the content of the report “of my interest” to make deployments more concrete and popular。

The representative interviewed the temperature. The whole media launched special designs like " one party member, one flag - twenty party representatives " , " ten years in the journal of party representatives " , and " ten years in the speech to the party " , inviting delegates to talk, talk, talk, share the warm stories they share. A member of the party, a flag — the party's 20th most representative's record — highlights the representative's dedicated and selfless performance. The journal of party representatives series achieves full coverage of party representatives at the grass-roots level, with strong and silent records of their presence. Ten years of talk to the party has allowed party representatives to become “responsible officials” for the development of hubei, using the first perspective of party representatives to present the outstanding achievements of our province over the past decade in the relevant fields。

Iii. Enhancing the dissemination effect and creating a matrix to create a new quality。

Integration communication. Innovation combines the dissemination of ideas, using various forms, such as h5, animation, sand painting, mr posters, etc. The original product, "h5 |, 10 years ago, have you ever seen ta? " , took a guy on a time train back 10 years ago, showing the dramatic changes in life with "remember killing." ten years, a bill for the people! The key words were drawn around the 10 years of achievements of the report. The achievements in the report were impressive and impressive, and received praise from 12 million people online. The m. R. Poster series memories, the beat melody, the moving dance, the 3d aesthetic and the powerful visual impact, highlight the colour of the high-quality development in hubei, which has gained the attention of millions of netizens. The series “the ten-year dynamic index”, which is introduced with micro-indexes such as the “greenway index”, “container index”, “the harvest index”, highlights the great achievements of the decade by packaging animators。

Stereotyped promotion. In the course of the congress, the four dimensions of the "owned platform + commercial platform + media + media" were maintained, and the media as a whole generated a strong resonance in the hearts of a wide range of netizens, with a wide range of products, topics and articles emerging as online hot spots。

Inter-provincial solidarity. On 18 october, radio hubei joined the mainstream media in eight provinces (urban areas), including shandong, shanghai and jiangsu, to launch the decade of lead roads, which is a live broadcast of large-scale relay media. The live broadcasts are broadcast live, not only by mainstream media clients in eight provinces, but also by shivering, fast hands, microblogging, video numbers, today's headlines, 100 degrees, station b, and a variety of commercial platforms, with a cumulative total of over 110 million viewers. Hebei has joined forces with the national radio station of the five provinces (city) in east, south and west, to produce a special feature on the celebration of the party. – the five provinces co-recipiently broadcast the new age new march — 20 hearts for 20 party members — multi-end multi-platform, cross-regional matrix dissemination, expanding content。

Media attention. From 16 october to 23 october, the hubei plateau gained the best record of 98 entries. The 12 representatives of gui xiaoqin, fangqin, zhao, zhang dingwoo, xiao jun, li guo min, wang chong, wang chong, li guo xian, baudan, lu xianxia and zhou zing, among others, took turns to view the news columns. The landscapes of the knobs, stone-head moose reserves and wuhan beach are also shown at the end of the news bulletin。

It's great. The yangtze news launched the sub-headings of "the motherland with you" in "the powerful review + a foreign article"International disseminationThe matrix, which was posted on twitter, was positively evaluated by foreign netizens. Gravity focuses on international politicians, international friends ' interest in and evaluation of the 20-year-old, using a foreign perspective to see how china's development achievements will benefit the world, and to demonstrate a truly comprehensive china. In the context of the international situation, china's times answer invited experts on international issues to analyse the contemporary values and world significance of the “china-style modernization” and was confirmed by the general directorate's “radio-television review”。