Television theory calls for “seeing the real person” and constantly raises the profile of hotspots. With the unified deployment and guidance of the ministry of public information, over the past few years, the central television has produced theoretical features such as “why”, “how to see”, “how to see” and “how to see what to do”, which have had a strong social resonance and have been well received by a wide audience. Let us take a rough look at these three programmes, which are viewed almost 200 million times, amply illustrating the coverage and impact of the television media. At the same time, it has provided us with useful insights for the continuous improvement and innovative dissemination of television theory. With the intensification of social transformations, new changes have taken place in social sentiment and communication patterns, as have the concerns of the general public. In the creation of television theoretical propaganda, our creative ideas, manifestations and means of expression have evolved over time and are constantly exploring innovations. The six “why” and seven “how to look” programmes are studio-styled, where officials, experts, the general public, etc. Discuss a topic, where the government authorities are responsible for gay speech and are involved in issues, a form that tends to create a sense of distance and lack sufficient goodwill. " how to see what to do " has broken through the form of a studio show, which is dominated by ministers and experts, and is oriented towards ordinary people, looking for problems and finding wisdom. Programme creation always follows the principles of down-to-down lenses and down-to-the-ground perspectives, seeking solutions to problems at the grass-roots level, asking people in good faith instead of setting a logical level in advance to prove a predetermined conclusion through interviews. The eight editions of " how to see " dealt with some 50 cases, but the fact that more than 100 cases were actually interviewed and that almost every province was running around, was how to reach out to the source of life, to discover the story of the people from the perspective of the people, to express the people's demands, to dig up typical stories and cases, and to make the programme more relevant and directed. Only by reaching out to the grass-roots level, targeting the population and handing over the microphone to the people can we find a source of creativity and produce programmes that people like to see and understand。
Television theory has to “see the truth” and constantly improves the penetration of hotspots. The feature, " how do you see it? " , draws a sense of rationality from the idea of programming, by presenting the full spectrum of the facts, not avoiding the problem, helping the audience to understand the problem, looking at it in a comprehensive, objective and convincing manner. In the search for solutions, the interaction of theory and practice is explored by providing a platform for officials, experts and the population to share the views, practices and wisdom of the various stakeholders in order to create a spark of wisdom in the collision of ideas。
Television theory promotes “real truth” and constantly increases the vulnerability of hotspots. It is also important to make television the best use of its features and to make it more dynamic. Story, character, and rich lens language are the specialties of television. So, in the programme, we see a lot of disciplined passages that, from the story of an ordinary person, reflect a global social problem, project emotions with a personal feeling of an ordinary person, hitting every audience inside. Each of our programmes begins with a street interview that shows the problems facing the population and quickly draws closer to the audience. At the same time, the charisma of rhetoric is being used to its full effect, to infect the audience, to impress it and to infuse it。
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