Innovative “dissemination of new paradigms” practice “mainstreaming new expression

From 12 to 17 january 2023, the 14th provincial people's congress and 13th provincial political consultative conference were held successfully. The group attaches great importance to, and is well-positioned, sending more than 300-person reporting teams, working in front and back, working on screens and innovations. "Dissemination of new paradigms", the practice of "mainstreaming new expression" has produced more than 20 news columns, with 1037 copies of all media articles, with a total reading volume of 520 million, making it possible to make a big screen. Among them, three new media products such as "the strongest lead of the strongest growth" and "the words of my fathers and the villagers" were promoted on the internet, bringing the story of the two mets and the story of hubei to the national level, which generated strong social repercussions。

I. Pre-screening, capture exercises, securing of programme coverage

The province-wide “two-chamber” reporting team ensured the correctness of programme reporting by organizing specialized classes, pre-liminating the distribution list, detailing the live version, conducting repeated and misdirected exercises and carefully deploying emergency exercises. The simultaneous implementation of the third review and third review rounds by the respective units'screens ensures accuracy and direction. The platforms hubei watch, the voice of hubei, the hubei public information channel, yangtze yun and hubei were broadcast live in sync for the two opening sessions, with a smooth atmosphere and nearly 10 million internet hits. Hebei saw the launch of the security “two-post” for key news programmes, such as hubei news and hubei voices focus time, in an integrated version of the “two-conferences” that was well organized, well organized and well-organized, with zero errors。

This year is also the first time that my province has used a 4k ultra-high-level production platform for live coverage of the two events throughout the province. The production capacity related to the servicing of important meetings by the stations (groups) has been fully validated. During the congress, governor wang zhonglin's on-site research guided and gave full recognition to the service of 4k+5g transmissions throughout the province。

Ii. Dissemination of new paradigms, mainstream new expressions and interpretation of reports inspire

The reading of the report on the work of the government is the top priority of the two-week coverage. In this year's bi-provincial coverage, the directors of the various exhibitions, who read the report on both the antenna and the ground air, were well received。

Hebei saw a series of reports like this in hubei news and 10 hubei's "we're doing so" that authoritatively read the government's report and built a development consensus. The hubei voice's “two sessions” watch programme featured experts such as zhou jun zhou, a leading member of the drafting team of the report on the work of the government and a deputy head of the provincial government research office, o yangkang, director of the national institute of governance, china university of science and technology, and zouye, professor, wuhan university school of economics and management. The three editions of the “two sessions” quick review, published by values in hotspots, focused on the “two sessions” of the people's lives, and received very good feedback。

He has published an important statement on “integrated development and security” by the general secretary of xi, and launched a new media product, “china in the north of the river”, which is a vivid example of hubei's efforts to accelerate the construction of new development zones throughout the country. The work was recommended by the central network of letters and letters all over the internet. This was the first time that the province's “two-chamber” publicity coverage was reported. New media platforms, such as the observatoire network, the people's network and the mainstream media platform, such as the news, the upsight and others, were widely relayed, with more than 200 million hits online。

The yangtze in-depth tic-text product, "strengthening the strongest marching the strongest growing " , reviews a series of breakthroughs that have taken place in hubei over the past five years, bearing in mind the instructions of the secretary-general, with a series of landmark results, and a new historical process that has taken place. The product was recommended on top of the internet, and over 200 websites and new media platforms competed, with a combined circulation of 115 million, creating a screening effect。

The tv channels, hubei, education channel, media group, chutien transport radio, among others, are based on their own characteristics, keeping a close eye on hot spots such as people's lives, education, health, etc., in the report, with a view to further subdivision of the area, and making a strong case。

In addition, with regard to the innovative expression of “visualization”, “storyization”, hubei used a combination of “pretty posters + landmarks + original reports” to launch the blended product, “sweet water” and lively. The yangtze yun series, “the two mets” theaters, reads the “big clothes” in the report of the government's work in a dramatic, real-person way。

Iii. Vivid storytelling and full representation of the commissioner

In the section of omnipotentiary, omnipotence watch, " i am the representative of the commissioner " , " story of omnipotence " , there is a vivid account of the performance of duties on behalf of the members of the commission, who are committed and committed. The work of the provincial people's congress, wang li: strengthening the rights and interests of the new employment groups, describes the extensive research carried out by wang li's representative as the “prosecutor” of the cybercar driver, who has made recommendations to safeguard the rights and interests of workers in new forms of employment. The work, " the lessons behind the six-minute statement " , describes the stories of the members of fongfang and ming zhang, who have been researched in good time to prepare their statements for a short period of six minutes。

Copies of the series " me, the member of the committee " , such as the television consolidated channel " on duty watch " , and the media news centre, were relayed by the official micro-message of the "hubei". Yangtze yun, for its part, launched a series of vlog columns, “two sessions” in the immersion, focusing on the feature stories of the two sessions. “two meetings on the back of the child”, the representative stated her wish for a lively and inspiring account of the performance of the duties of ms. Wu myung-chun, who arrived shortly after the birth with the child。

Iv. Interactive responsibility to delivery transmitting fissions and elections

During the two sessions of the province, the new media accounts of the various units continued to rise in the heat of the topic of the two sessions, forming a strong public opinion. The topic of hubei news weibo #2023 #the hubei “twins” # went to the top of the top 10 in the same city, with over 2. 08 million readings. #the 10 words in the report of the hubei government are too hot #to be on the third place on the microblogging list。

The design of interactive products and products has helped to make “two meetings” more popular. Actively interacting with the public by launching an online column entitled “the voice of the people, “two sessions responds”, which solicits a wide range of suggestions for people's lives, and online by walking the streets through the “victorian express” to reach the last kilometre of people's opinions. At the same time, communication efficiency is enhanced by inviting delegates and expert scholars to respond to people's concerns and create a closed circle of interactions. Actively interacted with the representative's members by opening the “two-day” letterbox, inviting them to write their wishes, tell their expectations and build bridges between reality and the future. Actively interacting with netizens by launching the original interactive poster tweet, "scrambling! " , which allowed netizens to act as “rollers” by clicking on scrolls, and by interfacing the achievements of hubei in 2022 in the construction of a new national development zone, in economic, technological and regional development。

Hubei's media interactive product, just coming up, explored for the first time the way “keyword interpretation + poster presentation + recapitulation of commissions”, in an innovative and highly effective form of interaction. The provincial political consultative council led the evaluation of the work “charts, texts, voices”. Once published, the work is reproduced by new media platforms such as the daily people's journal client and the new wave, which has sparked online debate。