The newscasts broadcast daily by shanghai television at 00:38 07:35 18:00 are:Integrated informationOne of the channels, since its re-profiling at the end of june 2002, has become more precise and fresh, focusing on the proximity and importance of news values to the population, the lively form of coverage and the many information services provided to citizens, which have had a significant impact on dissemination. This has met the urgent need of citizens to understand new things and to address the challenges of everyday life. Special features of the programme: first, accuracy of location and use of the expertise of the urban social news, both to maintain the right public opinion and to cater for the diverse information consumption needs of citizens. Secondly, the content is fresh, close to the changes in the city, the life of the citizens, the story of the people, the explanation of the difficulties, and the crowd's love for the satisfaction of the leaders. Thirdly, it is about innovation in reporting, but also about operational mechanisms, and it is about creating brand names and sharing the benefits of interaction. The success and results of the news workshop are evident. It also needs to work hard to further plan coverage, implement quality strategies and build teams。
