Against the backdrop of an era of mass explosion of information, in which short videos and self-membracing news have spread across the river and the north, attention has once again focused on the interesting and interesting profession of the media。
The united states asMedia scienceOne of the great places where the quality of teaching and teaching skills and the vast future job market have attracted thousands of students, so let's show you how great american media science is
I. What do the media study
There are many cross-cutting disciplines associated with the detailed internal division of the media profession and its wide scope of research and application, as well as specific knowledge of the branches of the media profession for students to find their true interests and abilities。
Media specializations are diverse and usually applied for by students in high frequency subjects such as journalism (journalism), communication, public relations, film and television production, marketing/advertising, media research, etc。
In addition, many graduate schools offer specializations in media and cultural relations, such as media, culture and communication, culture, communication and technology。
In recent years, the rise of new media has also contributed to the emergence of certain professions, such as digital communications and media (master of digital communications & media)。
Now let's find out how many of these applications are made
01 journalism
Journalism (journalism) specializes in the collection, processing and transmission of information in theory and practice. It is divided into three categories: print, broadcast and online, respectively, newspapers, radio and television news and online news。
The aim of the journalism profession is to enable students to become professional journalists, news editors and news managers and to learn about news editors and writers, stories, news photography, layout and graphics, journalism law and policy, industry standards and ethics, research methods and news history and critical sciences。
02 communication
The united states is the birthplace of communication and therefore has a high-quality and advanced concept of communication education. Unlike some of the common disciplines under the media academy, it is a highly researched discipline, so doctoral degrees in communication are more common。
Communication studies involve exchanges between people through specific media, a basic subject, which is closely related to economics, anthropology, philosophy, psychology, linguistics and semantics。
03 film and television production
Film and television production education in the united states is well developed and has two main directions: television film theory and film and television production, including director/art director, script writing, photography/programming, late editing and special effects。
Students applying for film professions are required to provide their own collections of works (portfolio) to schools in the form of paintings, photography, graphic design, audio, video, etc. Here, the director whispered to the students who were going to apply for film, that the collection would be more popular with u. S. High schools by preparing something chinese, like a documentary. {\bord0\shad0\alphah3d}
In general, the curriculum is less systematic and more specialized than the film-making specializations and specialized film schools of the media institute。
04 public relations
Public relations, which focuses on social public relations activities and their patterns, is an emerging discipline based on communication and management, which is closely related to the media and the market。
In addition, it is a highly applied, integrated cross-cutting discipline covering sociology, philosophy, politics, economics, communication, management, marketing, ethics, psychology, etc。
The future employment of ppr students is also wide-ranging, especially in public relations companies, the market departments of large multinational enterprises, the ministries of public relations and the government and media sectors
05 marketing / advertising
Marketing/advertising (marketing/advertising) refers primarily to the use of media to achieve commercial purposes for product promotion. Learning the profession under this branch requires a combination of “marketing” in the business field concept and “design” in the art concept。
The media specializations under this branch focus on the history, theory, marketing strategy, production and management of advertising products。Employment orientationIt is also the advertising sector of the media, advertising companies, advertising and creative production, marketing planning and market analysis。
06 digital communications and media specialization
The digital media (digital communications & media) is also an interdisciplinary profession, consisting mainly of the fundamental elements of art such as fine arts, music, dance, theatre and architecture, as well as mass media such as publishing, video and web. The digital media profession in the united states was introduced earlier and the curriculum was relatively mature。
Then let's get to the post-graduate application of the american academy of media
Ii. Application required for the media of the united states highesters
Background requirements
At the undergraduate level, there is usually no specific requirement for applicants ' academic background in united states media schools
For post-graduate applicants, there are practical experience and work experience requirements, such as the columbia university press institute, which requires students to have three to five years of work experience, and, of course, many media colleges offer courses for current graduates or other applicants lacking work experience。
02 language achievement
As media professions require a large amount of text reading and writing by students, the english language requirement for applicants is relatively high, with tofu generally requiring more than 100 points, and yath at least 6. 5。
03gpa
The requirements of the gpa for postgraduate applicants are also relatively high in the case of excellent media colleges, generally over 3. 0。
04gre / gmat
Some schools may request graduate applicants to provide gre or gmat results, for specific information to be confirmed by the network of school officers。
Portfolio
Media schools are very sensitive to students ' professional creative abilities, and many require applicants to submit a collection of relevant works, and students interested in applying for media professions need to start preparing as soon as possible。
Iii. Basic recommendations
Here, we use the 2021 qs american media academy ranking list as a reference, so let's introduce the five known higher education media colleges and their master's programmes
Source: qs network, ranking at the national institute of media sciences
01 university of southern california
University of southern california
Department: annenberg school for community and journalism
Qs ranking: global 2
The university of southern california's annenberg school of journalism and communication, which was founded in 1971, is first in the united states and has the responsibility of developing excellent media personnel. It is also leading many other universities in the united states in the fields of the media, journalism, public diplomacy and public relations。
Applicationable items:
University of texas, austin
University of texas at austin
Faculty of law: moody college of community
Qs ranking: global 4
The moody institute of communication believes in diversity, talented people and their collective power to change the world through communication. The number of undergraduates and graduate students is close to 5,000, and they are committed to innovation based on mastery of advertising, communication and communication, journalism and media, public relations, radio and television films, and speech, language and hearing science。
Applicationable items:
03 stanford university
Stanford university
Department of education
Qs ranking: global 5
The communications profession at stanford university has mainly trained students in the use of quantitative and qualitative research methods to analyse the communication process, the impact of technology and the media on society, culture and psychology, and to focus on three issues: how does journalism shape political life? How does the media interact with the human mind? How have changes in media technology and practice affected cultural change over time? Students can explore these issues at multiple levels and have practical opportunities such as internships。
Applicationable items:
04 new york university
New york university
Department: arhur l. Cater journalism institute
Qs ranking: global 7
As a national top 30 school, the university of new york was listed as one of 25 new ivy leagues and a member of the american university association (aau). As of 2016, it had 36 nobel laureates (19th and 12th all over the united states) and more than 30 pulitzer winners。
Applicationable items:
Ps: the project consists of online teaching, full web studies, and no travel to the united states. Course approximately once a week, 7 - 10 p. M. Eastern time (jan zoom university)
Columbia university
Columbia university
Department: graduate school of journalism
Qs ranking: global 18
The costa press institute is not so high this time, but it is still very strong in terms of hardware, such as teacher strength, and has a fairly good reputation among students in the country, still a classic dream school in many media studies。
It is worth mentioning that the columbia university school of journalism, which only enrols in postgraduate studies, has four specializations: newspapers, radio and television, magazines, and new media. In addition, the graduate school offers double-degree courses in the fields of journalism and commerce and law。
Applicationable items:
Specific projects include: journalism & company science, journalism & internatioNal public affairs, journalism & law, journalism & business, journalism & religion, etc。
Iv. Employment position in the message
As a relatively traditional industry, the media has a long history of development in various countries. However, as technology continues to evolve, information and communication technologies have changed dramatically over the years. These changes are reflected in the creation of many branches of employment within the media sector and even in the emergence of new jobs。
01 media in the press
Career orientation: access to large, medium and small newspapers and news publishers, as well as to radio and television media. In addition, work can be done in the areas of advertising, public relations and publishing。
