On the occasion of the advent of “3. 15”, the bank of china, under the guidance of the people's bank's department of zhongqing camp management and the chongqing superintendency of insurance, actively launched a series of promotional activities on “financial consumers' rights day and the consumers' rights protection education and awareness week”. In the course of this period, in order to strengthen the financial security of the elderly population and the sense of rational investment, the bank has organized special awareness-raising campaigns for the elderly。
Financial literacy “community courses”. In recent days, a number of chinese banks in chongqing city have established a mechanism to link up with the surrounding communities, organizing working groups to travel to the community on an irregular basis and to disseminate financial information among the elderly. During the event, staff members went to community centres to inform the elderly about the prevention of telecommunications fraud and illegal collection of funds, in conjunction with the theme of the event, helping the elderly to become more risk-aware, effectively identify illegal financial activities and secure the “money bag”. At the same time, the relatives of children of some of the elderly are invited to participate in lectures to reach out to the relatives of the children of the elderly group who are at risk of confusion and deception, so that the relatives of the children can also help the elderly to prevent financial risks。
Financial knowledge “web point course”. More recently, the bank of china, in its branch office in chongqing, invited older clients to come to the internet site and give lectures on financial literacy. In response to the financial investment concerns and needs of older clients, staff provide financial literacy to older clients around safety, flexibility and profitability, helping older clients focus on financial security, directing them to “no-go” “no-go” investments, preventing the risk of illegal fund-raising and protecting account funds。
Senior clients are invited to enter the web site to conduct financial literacy lectures. A map of the chinese branch of chongqing city
Financial literacy “linking lessons”. China bank chongqing city branch has also continued to build a network of specialty centres for silver-soldiers to serve the elderly with dedication, quality, professionalism and ease. The theme of “financial safety and health” is closely followed by the staff, which, on the one hand, unites the community police stations to spread knowledge of telecommunications fraud prevention and rational investment among the elderly and, on the other hand, joins community health centres to teach the elderly about hygiene. In addition, the senior population described the process of changing cards for the expiration of the financial function of social security, the popularization of the “big print” set-up of mobile banks, the use of daily functions, etc., to help the senior population bridge the digital divide and share the digital age。
The head of the china bank's zhongqing municipal branch said that good consumer protection was a concrete expression of the “people-centred” approach to development in the banking sector. The bank would continue to enrich the form of financial information dissemination and give attention to the needs of specific groups, such as the elderly, young people and remote poor, with a view to improving the quality of financial information and education and promoting consumer protection. Bank of china, chongqing city branch
(signed): qin jie, liu jung-in
