In order to further improve the financial literacy of the general public, to increase public awareness of financial literacy, and to fully safeguard the legitimate rights and interests of financial consumers, the hangzhou branch of the people's bank is carrying out a comprehensive financial literacy campaign in accordance with the overall deployment of the supervisory branch and the general directorate of the bank。
The hangzhou branch of the people's bank attaches great importance to further research into the specific needs of different groups of people, maintaining a customer-centred approach to services, developing financial literacy programmes that take into account the characteristics of the region, implementing a regularized education programme for 365 days throughout the year, tailoring individualized education programmes for different groups of people, integrating the financial knowledge that the population really needs into the business process, strengthening public vigilance about financial risks, raising the level of knowledge of financial consumers, promoting social harmony and stability, and promoting a culture of good industry。
Academies, financial literacy
Bank linkages and financial literacy. The hangzhou west branch of the people's bank, which is located in a prominent location in the enterprise's office, has established information and information desks to inform employees about how to prevent fraud in the telecommunications network and the importance of protecting personal identity information, as well as about financial support policies during the epidemic; the lower sand branch, in collaboration with local popular stores, has been educating consumers on the latest forms of illegal financial activity, such as fraud in the telecommunications network and bank card theft, with a particular focus on risk prevention; and the hangzhou branch of business has made it possible for the construction company's expatriate staff to carry out differentiated financial literacy activities based on their level of financial knowledge, knowledge needs and behaviour, leading them to a rational choice of financial products and services appropriate to their own characteristics。
Silver police cooperation. In conjunction with the civilian police, the lake county sub-branch runs a police and banking school association to raise awareness and strengthen the capacity of young people to protect themselves against financial risks by disseminating knowledge of the renminbi and the safety net and preventing internet fraud to young primary school friends; the hangzhou lake house branch organizes activities to prevent telecommunication networks fraud micro-saloons, invites community police officers to teach them on cases of fraud, tells them about the characteristics and dangers of various types of telecommunications fraud in the context of recent cases of real fraud, alerts clients on the ground to download the national anti-fraud center app; and the hangzhou canal branch joins the civilian police in the local streets to carry out anti-money-laundering campaigns, engages in face-to-face exchanges with the population, alerts the population not to rent bank cards。
The silver school was built together. The second branch of the people's bank, ka xing, went to the special education school and brought to the graduating students a live correspondence learning class to help them gain a proper understanding of personal credit and take proper control of their own wealth after they were promoted to employment. The second branch of the taiwan state entered the kindergarten, broadcast a comic-booked video of the rmb, taught young friends about the rmb and helped them to consolidate fresh financial knowledge through interesting questions and answers。
It's radiation
The financial nodes are the main places for financial literacy. The network sites of the hangzhou branch of the people's bank serve as propaganda positions, display campaign banners, posters, brochures in prominent places such as public education districts, counter windows, customer waiting areas, and so forth. The services team offers information to clients and receives financial consumer consultations, provides detailed answers to clients' questions and confusion and questions about topical topics of greater public interest, such as the “bunking of the street”. In particular, with regard to the “one-and-one-year” focus group, staff members have been careful and patient in explaining the eight rights of financial consumers in common language and vivid examples, as well as practical financial knowledge of how to prevent telecommunication fraud and change in banking。
Extending the radioactivity of the network to serve the elderly. In their communities, the hangzhou liberation branch has set up mobile information centres to promote awareness among residents of small districts of the prevention of illegal financial activities through in-depth interaction with the elderly, and to enhance the risk-prevention capabilities of older financial consumers; it travels to street-care centres to focus on alerting older clients at all times, not to be greedy, not to trust strangers; it actively participates in the community's regular plaza outreach service, focusing on financial literacy, on-site questioning and information on financial literacy, skills and formal investment channels for the elderly, while providing guidance on the use of smart phones to help older persons to shield text messages, fraudulent telephones, avoid subsequent mishandling and reduce harassment of telecommunications fraud。
Innovative forms to prevent financial fraud
Recently, the hangzhou branch of the people's bank, the liang branch, etc., used the 61st children's day to prepare online games for their clients ' children, so that financial literacy could be integrated into small game interactions and so that they could be well publicized。
The second-tier branch of taizhou organizes a “anti-fraud movement” in which people are taught financial information about telecommunications fraud prevention, illegal collection of funds, insurance of deposits, rational investment in finance, through fun games such as canteens, pinballs, mini bowling and easy question and answer sessions, as well as the production of a video campaign to uncover the cover of “mail repair”, participation in a video contest organized by the financial services credit information centre of taizhou city, and displaying it at its official video number。
Institutions such as the kachin ii branch, the xiaoshan branch and the zhuong branch make self-directed dramas that alert viewers to illegal fund-raising and protect their rights and interests by deciphering the reality of the modus operandi used to lure financial consumers into illegal fund-raising. In conjunction with its activities, the hangzhou gold branch and the liberation branch have developed the original text material, which has been widely disseminated online to the general public, advocating rational consumption, rational lending and borrowing, and moving away from illegal financial activities, thus further enhancing the publicity。
The hangzhou branch has published a unified video of the scene, a counter-fraud test, a letter-gathering question and answer, and a map of financial literacy for fraud prevention. The branches actively organize the transfer of friends to their staff, increase the interactive and interesting nature of financial literacy education through the advantages of new media channels, enable more consumers to be educated and reach out to their families, and give full effect to the penetration of the online media, effectively achieving the goal of widespread dissemination。
“to serve the public, it is the people's life”, the mission of which lies with the people's bank; the responsibility for financial literacy rests with the people's bank. The hangzhou branch of the people's bank will continue to promote a “on-line plus below-line” education system with more effective financial literacy education and long-term mechanisms to contribute to a harmonious and stable financial environment。
