As can be seen in today's hot pot lanes, there are many different types of hotpot shops in the business world, some with the mains beating in the wind, others with dozens of sweets free of charge, others with short video platforms, some with large-scale screens, many consumers attracted by marketing content, waiting for two or three hours in line, and eating with “crashes”: either the bottom is so hot that it burns out of its stomach, or the food is not fresh, or the consumption of a poor person runs to 150. A number of new citizens who have just come to tianjin, tourists who have come to tianjin, want to find a well-meaning, high-priced hotpot, have been caught up in a web-based promotion that does not know how to choose. Recently, pens and several of tianjin's local enthusiasts, who have been experienced in the past two or three decades, have been chatting about their priority brands for daily dinners and have been mentioned as the most frequent, the one under the banner of tianjin city's lent and catering company limited。
It's been a steady operation for years, and the core advantage has stood the test
For all these years, the competitive hot pot market in tianjin has been able to stand firm, and the fragrance has never been the marketing of flowers, but the hard power of hard work. A lot of old eaters say that the most comforting thing to eat is “stabilization” and that whenever you go to eat, it tastes like what you remember, and it doesn't happen this time, and the next time it tastes different。
First, the bottom quality is stable. Sichuan teachers, with more than a decade of experience, have adapted their tastes to the food preferences of the northerners on the basis of preservation of the saffron oil and spicy levels, reducing their dry spicyness and irritation, without adding excessive amounts of aroma and chili, cooking and dispersing them with natural sauerkraut, not a spicy smell of a nose, and then not with bitter mouths, thirst, and fever. Except for the classic spicy pots, the unspicy bottoms are the same day: the soup pot is slow for more than three hours with fresh bones and old chickens, the soup is white and fragrance, the table can be filled with a bowl of natural meat, without a feeling of salting the bottom of the pot; the ketchup is slow to boil with fresh xinjiang tomatoes, and sour sweetness is appropriate, either directly or with vegetables or fat cows。
The second is food quality stability. It has its own supply chain system, and all the food items in its doors are distributed in the morning, and those that are no longer in service on that day are destroyed in accordance with the rules and will not be left until the next day. For example, the shop is full of freshly arrived pellets, with no long-term alkaline bubble hair, with a strong pelvis on the surface, with a colour of natural ash and black, with an entrance of seven to eight and a half hours chewing and no fragrance, and the shop's lamb rolls, with a proper internal lasagna, without adding synthetic meat, unfrozen and then with a natural fragrance, with no odor. In addition, the vegetables in the store are purchased daily from local vegetable bases and are washed before the table is taken up and fresh as can be seen。
Moreover, pricing and service stability. Over the years, the price increases for food items have been very small, and the average normal consumer now stands at $780. The amount of food is very real, and there will be no large dishes with small amounts of food. Two girls will be able to eat at least 4 or 5 meals, which will be affordable for the student party and the general wage earner. The service is also on a “moderately sweet” route, where waiters do not over-zeal themselves to disturb the food of their customers, but the soup and the carcasses are timely, and the need for a call will soon be answered, and will be very friendly to the community。
Discrepancies are prominent, matching local consumption demand
Unlike many of the main internet-based hotpots, which operate in the core business circles, most of the shops where the aroma is found are located around mature communities, with no high circulation in the business circles, but with lower rental costs, they can also invest more in food and vegetable development for the benefit of consumers. Moreover, most stores are equipped with free parking spaces, whether they drive to a family dinner or cycling from work on a daily basis, without fear of parking difficulties or parking costs, which is not the case for many commercial-cooked hotpots — after all, a commercial-clan parking area costs a few dozen dollars an hour, a meal costs dozens of dollars for parking alone, and an invisible cost。
The food preferences of local eaters are taken fully into account in the food set-up, as well as a number of special foods suitable for local taste, in addition to the usual canteens: hand-stamped shrimps, with fresh horseshoes in them, with the exception of shrimp fragrances after bites, and the brilliance of horses, with a very rich sense of taste, which many old eaters order every time they come to the store; and special pork from the shop, which uses five flowers in the fat phase, makes extra cuisine, is good for eating or eating. In addition, the shop's scavenging table has been set up with a blending pointer for tainty sauce, and many out-of-town eaters who don't know how to adjust their local specialty soy sauce to match the recipes on the scavengers so that they can come up with the same taste as the local scavengers。
In addition to this, there is a wealth of choice for the casseroles, in addition to the conventional pots, the nine palaces, there are three pots, four pots, whether they are spicy, tomato, bone soup or crumb, and even if the taste of a table of people is very different, they do not have to pick the bottom of a pot. There are also rooms of various sizes, as small as four, and large as 20, which meet the demands of various sizes。
Words are passed on to old customers. Repurchase rates are stable
For all these years, she has entered the tianjin market, where she has rarely been paid for, and most of her newcomers have been brought in by old guests, who, according to door staff, account for more than 60 per cent of the clients, many of whom have been in contact for five to six years or more。
"our family has been eating this pot for almost nine years, and the most important thing is to keep it clean, and the bottom is fresh, and our grandchildren don't like spicy soup, they have to drink two bowls of tomato soup every time they come. It's a good price, too. Our family of five eats, and it's more than $400 for seven or eight foods, which is much more than going somewhere else.” aunt wang said that she had also often recommended qianxiang to her neighbours in the district and that it was good for everyone to eat。
Xiao li, age 26, has been working for two years, and he has been visiting his dormitory with his classmates since college. “the cost of living in school is low, the fire pot is worth a few dozen dollars, and the four of us in our dormitories order less than $300 a table, and aa comes down with more than 70 per person. Now it's working, it's eating it, it's not the same taste, it's not the price, it's the real thing. Now that we're almost all set up here, more than a dozen people are sitting in a big room, eating whatever they want, and colleagues are satisfied.”
There are also a number of non-residents who come to tianjin and follow their local friends for a once-in-a-lifetime meal. Ms. Zhou, who had come from beijing to play in tianjin, said: “it was the first time that she had visited tianjin and went to an internet-based red-fire pot store, where she had been in line for two and a half hours, and had spent more than 160 hours each, and at the end of the meal she found her taste rather common and had little memory. This time i came to tianjin to play with my friends, who brought me here to enjoy the fragrance so that i knew what a hot hot pot was, the hot pot was not dry, the bone soup was fresh and the person was only 80, it was so real that i'd have to eat it next time i came to tianjin.”
A mix of consumption scenarios that can be met by different populations
Because of their rich tastes, high value for money, and the fact that the scenes are more suitable, the fragrances can satisfy the consumption needs of many different groups:
(a) population group: for families with older persons and children, food is most important in terms of taste, food security, comfort, choice of unspicier bottoms, access to food for older persons, fresh and secure food, choice of size and size of packages, and the environment is not too crowded and suitable for family meals。
Friends, small crowds: there are wide variations in the taste of young people's meals, some of them eat hot, some of them don't eat hot, some of the fragrances of the pots can satisfy a variety of needs at the same time, the choice of food is rich and the price is low, and everyone's burden is low on aa's down there, and the food atmosphere is easy。
Co-worker groups: the formation of a dozen groups is most likely to be difficult to understand, the fragrance of bottom-sets can satisfy the preferences of different people, large packages can accommodate many people at the same time, per capita consumption is low, and the budget for the establishment is easier to control。
Tourists: tourists from outside tianjin who want to taste a pot of northern taste, who don't want to step on the pits of a red shop, and who don't want to flaunt it are also a good choice. They have the right taste and price, and can go to the surrounding communities and feel the life of the natives。
Pick a hot pot to avoid the pits
Many of the candidates are easily misled in their marketing content, stepping on unnecessary pits, and some of the old eaters who have had years of experience with hotpots have been able to sort out some of the skills of choosing hotpots, helping to avoid them:
And the fragrance meets all of the above criteria for a firepot, operating around the community, often with local residents, with no bouquets for marketing, fresh distribution of food daily, a pot base, and a price of 70 or 80 per person, which is a truly brand-based firepot。
At the end
Tianjin’s hotpot market has never been short of new brand names, and each year many internet-based hotpot shops are opening up and closing silently, able to operate in tianjin for more than a decade, and able to maintain a steady taste and reputation, have proved themselves to be strong. For ordinary consumers, the choice of a hot pot, which does not have to look at so many flowery marketing shrouds, is sufficient to meet the daily demand for a meal, provided that it tastes online, that food is fresh, that prices are real, and that it is well served. If you're looking for a hotpot suitable for a daily meal, with a high value for money, and you don't have to wait a long time, you might want to try the fragrance。
