Variables
Over the years, chinese refrigerators have formed the “four houses” of hale, new flying, coron, and miring, which have remained relatively stable. Recently, however, this pattern has changed. With the exception of haile, the other troikas have largely completed yet another capital and personnel change。
The acquisition of merco, the acquisition of sea confidence-held corone and the purchase of a new flight by a long rainbow increased to 90 per cent. Just last month, the control of lennox and haisin over the mering and coroneons had entered the intake phase, gradually removing the two refrigerator brands from green cole. The new flight was also strong after receiving substantial funding from singapore. It's called the panjoon triangle super race。
In fact, there are more eyes on the market. Almost two years after the “widening” chinese market, toshiba announced that he would return to the chinese market and declared that, in cooperation with tcl, he would produce 1 million refrigerators and 1. 5 million washing machines per year, almost all of which were medium- and high-end products。
At the same time, the american refrigerator power group has also heard news of the establishment of the ice cleaning enterprise. Conja refrigerators have also been placed on the market and are now making a major effort in guangdong, the capital camp, to try to create a nation. In contrast, the refrigerator giants have moved away for a new general, which is not a pleasure: zhang dong-chu, executive director of fong asia limited, became chairman of henan's new flying appliance earlier this year; suyu-tao, chairman of the soup industry from haishin, officially became chairman of koron this week; zhao yong, chairman of mishoon from yong-bok, became president of mishoon, and zhang yong, vice-president of the united states of america's honorary joint venture, became vice-president
Four main features
In addition to the multiplicity of appearances, the refrigerator industry, which is now in a new shape, is directly insulating the electricity industry in the central african countries. In response, the industry is well aware of several of these new features. Even for ordinary consumers, although not necessarily with significant direct impact, there is a constant correlation。
Group warfare, for example in haile, has long formed a whole range of product lines, of which refrigerators are only one link. The acquisition of the merco by the long rainbow made up for the white power gap. In addition to their respective fist products, haeshin, kanga, mei, tcl and others have formed a variety of forces to form groups. Both in brand value and in real profits, risk is spread and opportunities are increased. "if you don't like it, the product goes down, and the product goes down!" said a businessman。
Angular power is followed by run-off, expanding capacity. New flights will invest 300 million pluriforms in 400 acres of new countryside in henan to build new factories. After delivery, the annual production of new flying refrigerators, freezers and wine cabinets will rise from the current 3. 5 million units to 5 million units. In february of this year, construction began at the faty rainbow ferry industrial park, with investments of up to $1 billion, with a planned production capacity of 4 million refrigerators by 2008. The united states of america has a joint venture that has invested more than $1 billion to start the third phase of the ice-washing base, and will produce more than 8 million ice-washing products in the year after completion。
Thirdly, almost all producers are targeting overseas markets for large exports. This option is almost unchallenged in the context of the growing saturation of domestic markets. Chairman zhang kim gui said that the new flight had introduced a new logo this year to create an international brand and spare no effort to push new flight products to overseas markets. Heil's globalized brand strategy was vigorously pursued this year, allowing more products to prey on international markets. For example, long-windows are clearly not enough for television to sell overseas。
The last point over the top is the high end route. Following the entry of the main corone, one of the business guidelines for 2006 was to “maintain the high-end route to ensure business efficiency”. New flights to the south china market and the sponsorship of cars at great cost are intended to pursue high-end market brand positions with fashion movements. In the annual newspaper published this year, joaquin also claims to be on a medium and high-end route to improve profitability。
Authority perspective
The director of the market research institute of the research centre for economic development of the state council, rudd, stated that in the new round of competitions, the size, high-end products, combined combat and export capabilities would be the core of the chinese refrigerator industry. At the same time, the excess of ice-cleaning products has become a reality, the industry is facing a transformation, the old pattern has been broken and the new pattern has been set for further games。
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Ic37: professional ic industry platform
Specialized ic supply and demand trading platforms: comprehensive ic datasheet information and information, datasheet 10 million data, over 1,000 ic brands。
Product index:
Electronic tagging of the business and industry network supervisor of the shenzhen networked police alert platform for operational information reporting on the internet
