If the “national car” is mentioned after 60 and after 70, the first thought in most minds is certainly harry。
As one of the country's first main vehicles into the family, the ownership of a harry in the 1990s was the dream of many families, and the price of a charlie car at the time was as high as $90,000, it was still popular。
However, it's not the same as before! In june this year, harry sold his best car n7 at zero. At the same time, as with the downfall of the n7, one summer (000927, sz) performance faced continued losses during the first half of the year。
According to a half-yearly performance forecast for 2017, the net profits attributed to shareholders in listed companies in the first half of the year were a loss of $715 million ~ $665 million, compared to $519 million during the same period last year。
This means that for six months, harry has “swallowed” seven small targets。
The main reason for the company's losses, however, was that one of the companies attributed it to the “product structure”. In his half-yearly performance forecast, one of the surprises, harry, said:
“as product restructuring has not yet been completed, production and marketing of current products are low and profitability is weak. In addition, there has been a decrease in the shareholding and return on investment as a result of the transfer of 15 per cent of the company's shareholding in tianjin's toyota motors limited in 2016.”
Across shali's product structure, there are currently seven products, including nueva d60, democrat d60, democrat a70, vig v5, shali n7, shali n5 and shali n3, which, while covering suv and car types, are concentrated in price ranges of $30,000 to $60,000。
In addition, according to data from the national union of information on the motor vehicle market (hereinafter referred to as the federation), the sales of these seven models were declining almost in the first half of the year. Of these, the volume of n3 sales decreased by 100 per cent each year, the same was down by about 30 per cent in the case of n7 and n5, with the cumulative decline of 43. 3 per cent in the volume of d60 sales and 75. 7 per cent in the case of wigi sales, while only 1,238 were sold in the first half of a70。
In response, one auto-industry analyst argued that “a sari is not just a product's structural problem leading to a decline in sales, but more because of the market positioning of products and the long-standing problems of strategic planning in the market”
As the overall growth of the car market slowed down this year, the above-mentioned industry analysts indicated that it would become increasingly difficult for one of the cars to survive in the market。
In the first half of this year, the cumulative retail sales of narrow passenger vehicles amounted to 1,062,400, representing a zero growth rate of 0. 8 per cent compared to the same period last year。
The nbd car (micro-sign: nbd-auto) learned that with the “one-size-fits-all” arrow on the string, one-size-fits-all charlie had reached the point of having to change。
On the pattern of vehicles, according to a semi-annual performance forecast for 2017, in addition to the introduction of a variant of d60, new models such as a50 cars, cx65 vehicles across borders, a-grade electric vehicles and a-grade suvs will be introduced in the future to continuously optimize the product structure and adapt to market demand。
“sharley, a steamer, will then be listed in several new cars on a continuous basis and is currently in production preparation.” in an interview with the nbd car, wang zhiping, deputy managing director of tianjin automotive sales ltd., stated: “in order to break the previously obsolete and underselling bottlenecks, businesses are now making every effort to build brand names, and by 2020 they will have put on the market more than 10 new brands”
But the real question is, how do we survive this? How much time has been left for one summer in the overall slowdown of the market this year
The above-mentioned industry analysts have indicated that either capital operations or product planning would subject a sharley to a gas conglomerate, so that the company will change in the future and will also see what its future will be。
