Practice theory coversPress interviewsEach field contains a wealth of knowledge points and techniques. This is not only a high frequency test point, but also a bridge between theory and practice, helping candidates to build solid professional skills and insight into a sensitive industry。
However, a review of substantive theory is not easy. Its difficulty lies in two main aspects: its breadth, its breadth and the need for systematic learning and extensive reading by candidates; and its high depth, which requires not only knowing what it is, but also understanding why and being able to be analysed in relation to specific cases。
The mudoo practical team compiled a manual for practical theory stenographs covering six core areas of public relations: interviewing, writing, editing, commenting, planning and advertising, and refined 222 mandatory knowledge points, totalling 207 pages. Here, we take the first part of the “interview” as an example to help you look at the intellectual composition of the manual. (the complete version is available at the end of the text, and you can print a copy of it, remember it efficiently, and respond easily to the summer study difficulties
Point 1 - definition of journalism
(1) press interviews are research and research activities in which journalists are aware of objective factual or subjective knowledge。
(2) press interviews are the use of investigative and research activities in journalism。
Consider point 2 - features of the press interview
(1) differentiation of purpose; (2) limitation of time; (3) suddenness of project; (4) breadth required; (5) comprehensiveness of knowledge; (6) hardship of activity。
Consider 3 - the connection between press interviews and news writing
From the point of view of news practice, the relationship between the two is both closely interrelated and sequential, and is reflected in four areas: 1. It is reflected in the procedure of the activity; 2. It is reflected in the intrinsic link of the activity; 3. It is reflected in the nature of the activity; and 4. It is reflected in the counter-effect of writing to interview。
Point 1 - functions and principles of journalism
1. The function of journalism: transmission of information, public monitoring and advancement of social development
Principles of journalism: authenticity, accuracy, accountability, due diligence, objectivity
Point 2 - basic features of the interview
Follow-up on new facts。
2. Ensuring that the news is true: interviews are solid and not written with certainty。
3. The moment is under pressure of prescription。
Conflict and balance between “fast” and the truth and depth of the news。
5. Need to go deep。
6. There is a need to go to the scene to ask the person who knows and, as far as possible, to be an authoritative person and to record the interview in a timely and complete manner。
Consider point 3 - steps in the interview
1. Access to news trails
2. Identification of selected topics for the coverage
3. Interview planning and preparation
4. Contact interviews
5. Building a climate of harmony
6. Questions
7. Observation
8. Closure of interviews
Point 4 - classification of interviews
1. Formalized press interviews, mainly in the following ten categories
(1) individual visits (2) encounters (3) live observation (4) participation in meetings (5) crouch (6) access (7) rewriting (8) questionnaire (9) telephone interview (10) web interview。
Step 5 - standards of conduct for interviews
1. Performance of non-normative press interviews
(1) misuse of covert interviews (2) inquiries (3) forced interviews (4) lead clients in interviews
Point 1 - definition of journalist
Journalists are those dedicated to news agencies, newspapers, radio stations, television stations and so on, covering news and communications。
Point 2 - professional qualifications of journalists
1. A sense of justice, social responsibility and compassion
2. Courage and perseverance
3. The spirit of challenge based on the facts
Knowledge reserves and learning capacities
Maintaining in-depth reflection
6. Capacity to collaborate
7. Professional skills。
3 - new capacity of journalists in the new media age
1. Business qualities for journalists in the internet age
The use of web-based technology for press interviews is an essential requirement for journalists in the web age, and learning to report on news in a multimedia manner is a necessary trend in the development of journalists in the web age。
(1) interactive writing
(2) linked background writing
(3) more-to-do writing dissemination
(4) writing with multiple sensory experiences
(5) writing wherever and whenever
(6) relative freedom of writing
Point 4 - the demand for journalistic authenticity
1. Manifestations of false news
(1) it is totally untrue. This distortion is reflected in the fact that news coverage is completely out of step with the facts (“light news”: the entertainment, visualization and softening of news, etc.)。
(2) partly false. This means that some of the facts reported in the news are true, but some of them are not true (inconvenient time; inconsistent location; inconsistent facts related to the person; fabrication of specific facts; inaccurate analysis of the facts)。
I don't know
A total of 207 pages of the rereading manual covered 6 large blocks and 222 substantive theoretical points. 90 per cent of the practical theory synopsis manualNew studiesThe needs of institutions are examined in practice. Students are given free access to a print version of the PDF, which is used during summer holidays。
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