School profile
Chinese people's universityIt was the ministry of education and the city of beijing that built the “985 project”, “211 project” and “two-class” institutions。
The number of a+ subjects in schools is the fourth highest in the country. There are 85 undergraduate specialties, 35 under the master's degree, 23 under the doctoral degree, and 21 under the postdoctoral research mobile stations。
Full-time teachers are 1970, of whom 784 are professors and 762 are associate professors. There are 28649 students, of whom 11,768 are full-time undergraduates, 11,837 are masters and 5044 are doctorates。
A+ rating for journalism and communication disciplines。
Press academy
The academy was the first to be awarded a degree in journalism and communication, with two national centres of excellence in journalism, communication and national experimental teaching. The subject of public information and communication is one of the nation's “two-class” construction。
The college has a total of 1129 students, of whom 611 are undergraduate students, 351 are masters students, 167 are doctoral students and 107 are students。
Enrolment profile
Press and communication from 055200 to part-time recruitment. In 2024, journalism was transformed into a three-year academic system, and news and communication was again two years。
In 2023, the press communism 050300 programme recruited 27 candidates, 374 on the repeat line, 60/90 on the single line and 34 on the retest. Preliminary subject 1101 ideology politics and theory 2201 english 1 3610 information communication practice 4824 information communication history
In 2023, the public information and communication (directed partial) programme recruited 20 people for the retesting line of 365 minutes, the single line of 55/90 minutes and the retesting of 28 persons. Preparatory subject 1101 ideology, politics and theory 2204 english 2,3334 professional basis for information and communication
Rehearsal = 150 minutes of comprehensive written examination (including foreign language) + 250 minutes of comprehensive interview (including professional course) + 100 points of foreign language interview
A comprehensive written examination of 90 points or more, a combined interview of 150 points or more and a foreign language interview of 60 points or more are eligible for retest。
Total accomplishment = 50% * 100 + retest * 500 * 50% * 100
The first test, the second test, is qualified, ranked on the basis of overall results and accepted on the basis of merit。
2023
334. Integrated capacity for journalism and communications
I. Materials: employed class
1 a 600-word message based on the material. (20 minutes)
2. Data news programming, with themes, ideas, chart types, etc. (15 minutes)
3. Think about planning a commentary and make arguments. (15 minutes)
2. Technologies such as big data, 5g, artificial intelligence, virtual reality, etc. Affect the production and presentation of audio-visual texts by providing examples of their impact on audio-visual dissemination. (25 minutes)
Thirdly, many enterprises use artificial intelligence technologies to conduct digital marketing using telephones, dialogue robots, etc., and analyse strengths and weaknesses. (25 minutes)
Iv. The negative public sentiment of anxiety, anger, despair, fear, among others, is an example of how enterprises address public sentiment in public relations? (25 points)
The guidance on accelerating the deep development of media integration proposes to act as a market mechanism to enhance the market competitiveness and capacity of mainstream media, to explore business models for “news + government service businesses”, to innovate financing policies for media investment and to enhance self-creation. Please analyse from the perspective of the economics of the media. (25 minutes)
440 professional foundation for information and communication
I. Brief answers (15 minutes x 4)
1. The stage and characteristics of the development of new media in the context of our internet。
2. The expression and governance of false news in the new media environment。
What are the behaviours in the media that violate the right to privacy, and why is the violation of the right to privacy even more acute in the new media environment?
4. What are the responsibilities of the platform, as advertiser, to verify and test advertising?
Topics (30 minutes x 3)
The 20th congress of the party proposed “to strengthen the building of a media-wide communications system and shape a new pattern of mainstream public opinion” and, in the context of practice, to discuss the problems of media-wide construction and the relevance of media-wide building and shaping a new pattern of public opinion。
2. A combination of examples of the causes of brand crises and how enterprises should respond to them in a complex public opinion environment。
3. From the human body to the present, social platforms coexist with social robots, combining theories and examples of the impact of social robots on the platform's ecology and how to avoid negative impacts and achieve harmonious coexistence。
610 substantive public information communications
I. Materials: the incident in which the hangzhou woman was falsely accused of being a courier, including the course of the case, the proceedings and the sentence handed down。
1. Write 600 words on the date of the judgement. (20 minutes) 2 what further perspectives are needed for in-depth reporting and what additional interviews and information are needed (20 minutes)
3. Comment, one or two sentences to illustrate the core arguments. (10 minutes)
Two video messages were written using the core facts in the material, a traditional large screen with a new media screen, which lasted less than two minutes and indicated different reporting lines. (25 minutes)
(ii) advertising of businesses suspected of defaming and insulting women, and related public relations crises. In conjunction with public relations theory, talk about how contemporary business can manage its image. (25 minutes)
Iii. What constitutes a value cogeneration theory, with examples of how contemporary firms create branding through value. (25 minutes)
Iv. In relation to practical aspects, mention should be made of experiences, shortcomings and improvements in the area of media integration at the district level. (25 minutes)
824 news dissemination history
I. Brief answers (15 minutes x 4)
1. In current academic research, an increasing number of scholars are using the internetsurvey methodology to outline the causes of this phenomenon and its advantages and disadvantages。
2. Share the understanding of the occasional encounter of information and its impact on the digital journalism industry in the context of mobile internet settings。
3 the expression and meaning of cultural shock。
4 media operations and impact of the founders of the times。
Topics (30 minutes x 3)
1. Describe the path and approach to integrated network governance since the eighteenth anniversary。
“network socialization” is “socialization”, in which social events are formal, manageable, operational and people's daily socialization becomes a society of manufacture. A platform can channel specific needs by means of tools, and a button can show what friends are reading, listening to, consuming, mastering the depth of people's desires and preferences... Elaborating on the specific manifestations of “making social”, the operational mechanisms and the impact on the daily lives of individuals and society。
3. To elaborate on the history of and lessons learned from the construction of a new world information communication order in the aftermath of world war ii。
