The most important thing in life is to constantly challenge yourself, and to dare to do so is the greatest. Consumers' needs can only be met by dealing with themselves. - dong myung ju
On 1 march 2021, gwig took the lead in proposing a 10-year free-of-charge home-air conditioning package, with the first shot at the industry quality bar. This has been a further upgrading of service quality since 2005, when gwi was the first to introduce a “six-year free package of home air conditioning” policy in the industry. Not only are more comprehensive commitments and safeguards for consumers, but they also promote the upgrading of production and service standards in the domestic electricity sector and contribute to high-quality development of chinese manufacturing。

Renovation to the self, g. I. Has a higher pursuit and mission
So far, none of our companies have dared to follow our “ten-year free package” policy. It is a symbol of strength, a pursuit of quality, and a result of the strength of the sword. - dong myung ju
In may of this year, the 2022 china electrical services industry insight report (hereinafter referred to as the report) noted that the demand for household electricity has shifted from easy to specialized and intelligent, as the consumer perception matures and the pursuit of quality of life is refined. This also means that the role of domestic electric power enterprises in the consumer market is changing from one level to another — from former producers to servicers and supervisors。
Today, when consumption of electrical appliances at home gradually moves into intellectualization, the appearance, performance, value for money is already the “bottom line” for the products selected by the users, and the quality of services after sale becomes a litmus test for the performance of domestic electric enterprises. According to the report, when selecting household appliances, mobile phones and digital computer products, the most important service element for consumers is after-sale maintenance experience services, representing 74. 7 per cent. It was also driven by a shift in the market environment and consumer demand that the gwice appliance was upgraded from a “six-year free package for household air conditioning” to a “ten-year free package for household air conditioning”。
It is worth mentioning that a gac requires 8,000 mass inspectors and nearly 1,000 quality testing procedures to get out of the plant to ensure the extreme quality of the product. A 10-year free package is a commitment to users, confidence in products, accountability to markets, and, more importantly, a day-to-day hammer on quality and technology for decades, all of which are highlighted in the “china-made” “china-created” report card。
Innovation was particularly important in an era of intensely competitive change, where gwice had chosen to dissect itself with a blade-to-the-side spirit rather than drifting. With the courage and commitment of a constant self-challenging, leading the country's domestic electricity industry is “high ground”。
As of june 2022, the cumulative number of applications for foreign and domestic patents was 100030 and the number of patent authorizations was 57683. There are currently 35 international leading technologies and more than 50,000 proprietary technologies and products. It is worth noting that, since 2016, the number of patent licences for the invention of glyzes has been steady for the sixth consecutive year in the country, seventh in 2021, and only one enterprise in the domestic electricity sector has entered the top 10. The quantity and quality of patents have grown steadily, and innovation has grown in dynamism。
If we are simply dependent on others, we will always be at the end, so we should emphasize creation on the road to innovation. Even if you stand on the top of the mountain, you still have stars above your head, and innovation never ends. - dong myung ju
Rejecting word games and serving consumers well
We have introduced this 10-year package, which means that, within the time frame set by the state, enterprises will be responsible for all the services they need. Consumers no longer bear the costs of any part of the sale or quality. Ensuring that there are no quality problems in products. - dong myung ju
The difference between the word “maintenance” and the word “compensation” is in fact quite different. “maintenance” is the sole guarantee of the vendor that it will be responsible for maintenance in the event of the use of the goods, while “chartering” is the exclusive responsibility, and within 10 years the maintenance of the product will not incur other costs, except for the normal use of air conditioners due to, inter alia, improper consumer use or safekeeping。
As a leading manufacturing enterprise, gwig had a long-standing dynamic that, in addition to hard product quality, first-in-first core technology, was always driven by consumer demand. On several occasions, dong myung-ju, who is the steering man, has stated publicly that the highest standard is to satisfy consumers。
“the core of the glig brand is consumer-centred and market-oriented product development, with emphasis on responsibility, mission and responsibility.”
It is precisely with these values that the grievance has been able to emerge from intense competition in the industry, which has been at the forefront for 11 years in terms of customer satisfaction and loyalty. This stems from its decades of adherence to quality. This has always been the case with respect to the leadership of the industry。
Businesses serve the good lives of people. Understanding consumers and providing them with quality products and services is a consistent concept. Both quality management and service upgrading ultimately address the needs of consumers and create a better life for them。
“i believe that, in a spirit of challenge and innovation, our technology will change china and the world, and that it will also better meet people's needs for a better life.” dong myung joo said. The challenge arises from confidence, which inspires the challenge. It is only by constantly challenging itself that we can lead the way on the path of development created in china。





