Female repossessing rates range from 50 to 60%
Two-thirteen remittance discovery: female repatriation rates over 60%, rules bad game and break
“last year's two eleventh supply, $5 million, was returned to nearly $4 million, and the cost of freight insurance alone was $120,000.” the case of ms. Lee, a female electrician in guangzhou, was not an example. With the advent of the double-eleventh shopping season in 2025, the abnormally high rate of return from the electricity industry was again the focus. According to the data, the rate of women returning from regular electrician platforms is generally in the range of 50 to 60 per cent, and the number of live broadcasters is as high as 70 to 80 per cent, with a large number of refunds not being a quality problem, but rather a consumer's abuse of the “false defense” by “back-to-back” to make the two-winners laugh。
The “seven-day unjustified return” of “refunds” and other rules intended to protect consumer interests are now used by some as tools of “shears”. On second-hand platforms, there are even sellers who openly sell “zero-cost shopping materials” to teach people how to use the loopholes of the rules to “resale profits” in “new clothes, refunds”. This game, which revolves around the rules of return, is pushing traders to rescue themselves, to upgrade their platforms, to regulate their power, and to find a balance between consumer and business interests, which is a key proposition for the healthy development of the electricity industry。
From "turn back up" to "professional fleece," the loophole is drilled out
The “two-point-one-one-ten-ten-one” is no longer new, but the return of goods is more hidden and professional today. Journalists have investigated various social platforms and second-hand websites to find that some consumers' “rights defence” practices have exceeded reasonable boundaries and have evolved into unfaithful acts of malicious appropriation of business interests。
Personal “brushing”: return of new clothes with stains and wear
“becoming a wedding, wearing a plaque, sneaking back, applying for a seven-day return without reason, a perfect `white prostitute'.” on a social platform, a post sharing the `saving money secret' was praised for thousands. The journalist contacted the publisher, wang, who confessed that she bought women's clothes and makeup in bulk every year, and then returned them after a few days on the grounds that they were “unresponsive”. “in any case, it is difficult for the merchants to prove that i went through the platform in support of an unjustified return.”
This “back-to-back” behaviour has left the business community in a state of misery. Ms. Lee showed journalists a return of clothes: a dress with visible lipstick on the neck, wrinkles on the knees of a jeans, and a dress chandelier cut and re-linked. “these clothes could not be sold twice, but were treated as defective items, each with a loss of several dozen to several hundred dollars.” she revealed that during the course of last year's double 11, the store received a total of 35 per cent of the returned goods with visible wear marks, with a direct loss of more than 800,000 dollars。
Ms. Wang, who had just entered the station for less than a year, had closed down her shop because of frequent malicious returns. “one customer bought five feathers and returned all of them in six months, each with a mark on them, and the platform also decided to support the return, a small business i couldn't afford.” miss wang said. Magnificent caps
Lock your clothes
Profession “fauer”: remittance in bulk, resale for profit “business”
What's worse than a person's "brushing" is the scale operation of a professional "sweet party." in a case before the people's court of qingpo district, shanghai city, it appears that after five months, xiao ya, a woman, using her own or someone else's account number, bought a large amount of goods such as a mobile phone, computer, watch, and the like, fraudulently received a full refund by deliberately withdrawing only a package or gift, and reselling the goods for a further profit of over $130,000, leading to two years ' imprisonment, two years ' probation and a fine of $8,000 for fraud。
Another case brought before the east china court is more representative: mr. Consumer road has been on a certain electric power company platform for almost six months, issuing 106 mobile phones and initiating 77 returns, with a return rate of 72. 6 per cent. He sold 4 mobile phones on trial and, as the platform refused to file a claim for restitution of goods, the court ultimately found that his actions were contrary to the principle of good faith and rejected the entire claim。
“these professional wool parties are familiar not only with platform rules, but also with the evidence weaknesses of the business.” the head of the governance of an electrical platform told journalists that some of the wool parties would register bulk accounts, take advantage of the new users of the platform to write off the accounts after they were returned, and circumvent the platform's oversight. Moreover, teams are formed, divided into orders, receipts, refunds and resales, which form a complete black chain. Lock your clothes
In addition to the giant chandeliers, journalists noted that a beijing clothing dealer had posted on social platforms to prevent some customers from using the platform's policy to “touch on” their clothes, and had no choice but to place a visible password lock on the dress zipper。
Poster for business social platforms
Falsifying rights: fabricating quality issues, “refunds only” to “$0”
The “refund alone” function, originally intended as a fast-tracking channel to resolve problems such as consumer receipt of spoils, counterfeit goods, is now being used by some to achieve “0 dollar purchase”. A digital dealer in beijing revealed that when a buyer received a camera worth thousands of dollars, it deliberately damaged the fittings in order to apply for a “quality problem” with only a refund, a direct refund of the non-productive communication platform, and that the goods returned to the buyer had been re-contracted。
In a case before the court of gacheng in nanjing, consumer zhao zhao ordered a green half-skirt and sent back a purple non-storey commodity, the platform was automatically refunded, and zhao refused to cooperate when the seller defended his rights, and the court finally ordered zhao to pay 79 yuan, concluding that his actions constituted an improper return. “this false return of goods is difficult for the merchants to prove and costly to defend their rights, and in many cases it is self-defeating.” zhang ping, director of transport law, yingko law office, beijing, stated。
Even more alarming is the blatant sale on second-hand platforms of “sweet school materials”, which elaborates on techniques such as quality issues, forgery of courier lists, circumvention of platform tests, etc., at prices ranging from dozens to hundreds of dollars. Journalists bought a textbook which found that it contained elements such as a “refund-only talk template” “refunds transfer course” and even taught buyers how to file a complaint against a vendor for “threating consumers” to obtain platform compensation。
Trader's dilemma: high return rates squeezing profits, blocking the path of self-help long
In the face of the growing phenomenon of return, businesses find themselves in a dilemma: failing to support an unjustified return loses traffic, and support suffers from high losses. In order to survive, they had to resort to a variety of self-help measures, but with mixed results。
High cost: small and medium-sized businesses on the verge of loss
“a woman's wager is about 30%, and a return rate of more than 50% means a loss.” ms. Lee wrote a check to the press: a woman's suit with a sale price of $100, the cost of receiving, a delivery fee of $50, a delivery fee of $8, a platform commission of $5, freight insurance of $3. 00, a vendor would have to pay a round-trip delivery fee of $16, and a single loss of $74 if the goods could not be sold twice。
For small and medium-sized businesses, the high return rate is more fatal. The data show that small and medium-sized businesses in women's garments lost 45 per cent of their earnings during the two eleventh period, and 15 per cent chose to close down because they could not afford the losses. “we don't want to make a product, but rather we're squeezing the profit space in a malicious return.” ms. Wang said that before her shop closed, there was a backlog of almost $200,000 in returned goods, which had to be processed at low prices。
In addition to direct economic losses, businesses have to invest a significant amount of manpower to handle sales. “after the 11th, our customer service team worked overtime to process the return, checking hundreds of packages every day, filming evidence and responding to complaints from buyers.” according to mr. Zhang, director of the operation of a store, after-sale costs already represent 30 per cent of the cost of the operation of the shop, well above normal levels。
Self-rescue attempt: giant chandeliers are red, physical defenses are "deep through"
This year, an a4 to a3-size, hard-weighted super-channel was red in the women's electrician ring, called the "white-observant" by our friends. This capping cost increases only 0. 1 to 0. 3, but it effectively reduces the behaviour of "back-to-back" behaviour。
“the size of a giant chandelier, its hard mass, it's uncomfortable to wear, and it's obvious that consumers will not easily wear it outside.” mr. Chen, a chancer producer, told reporters that since the arrival of the product in march this year, the number of orders has risen to 40,000, especially on the eve of the eleventh anniversary. According to mr. Chen, a women's dresser in guangzhou, the return of stains on the shop dropped by 60 per cent, and the malicious return rate fell from 42 per cent to 18 per cent, following the introduction of a giant hangar。
Other defensive measures have been taken by some businesses, in addition to giant caps: the sewing of the shelving and clothing lines has made it more difficult to remove the shelving; the marking of goods in hidden areas to prevent switching; and the closing of freight insurance services to reduce the incentive for malicious refunds. These measures, however, have also been controversial, with consumers arguing that mega-channels affect the experience of trial piercing, and that suture-fixed shears are “bound sales” that infringe consumer rights。
Human rights advocacy: the business mutual aid alliance has been successful
In the face of malicious returns, the merchants began to warm themselves. In may 2024, a mutual aid union was formed by a number of electric operators and currently has more than 30,000 members. The alliance provides support to businesses exposed to malicious returns through specialized websites and microblogging, including sharing of malicious buyer information, assistance in gathering evidence and organizing class actions。
“the alliance will now arrange for the assistance of regional dealers in the collection of evidence, and will contact lawyers to provide legal aid.” mr. Zhang, one of the founders of the alliance, described the alliance's assistance to businesses in prosecuting thousands of malicious buyers and recovering millions of dollars of damages to date as a deterrent to the wool party. However, he also stated that the alliance was limited in its power and that it was still difficult to fully cover it in the face of massive and malicious returns。
Platform governance: both rule optimization and technical shocks
As a bridge between consumers and businesses, electric power platforms play a key role in the governance of returning misfits. In recent years, major platforms have upgraded rules and strengthened technical tools to try to curb malicious returns while protecting consumer interests。
Rule adjustment: fine-tuning of return criteria to limit abuse of rights
It has introduced “refund-only” policies and “refund-only” services, which mark users of frequent refunds and limit them only to the right to refund; it determines whether to approve “refund-only” or “refund-backs” depending on the type of goods, the reasons for the return; and platforms such as shivering adjust the post-sale treatment measures to the good value of the goods, the quality of the business, etc., and give more rights-based support to high-quality businesses。
“we have established a system of credit for the return of goods to users who maintain a policy of easing the normal return of goods, which will gradually reduce their post-sale interests to users who have frequent and false returns.” the head of an electrician platform indicated that the platform divided users into different credit ratings by analysing data such as the frequency, authenticity of the reasons for the return, commodity integrity, etc., that lower-grade users would need additional evidence when applying for the return, and that the only refund function for some high-risk users would be limited。
At the same time, the platform is refining the conditions applicable to “seven days of unjustified return”. Under the regulations for the enforcement of consumer protection law, consumers should not use the rules to prejudice the legitimate interests of the operator without reason for returning the goods. It was clear from the major platforms that the returned goods should be kept intact, with the plaque unopened, not worn, and without prejudice to secondary sales, or the right of the merchant to refuse to return the goods。
Technical control: ai identification of malicious acts and precision against wool parties
Technical means have become an important weapon of the platform against malicious return. Major platforms have invested resources in the development of smart identification systems, analysis of user behaviour through large data, precision identification of malicious refunds, false claims, etc。
