The year 2025 was the year of the “1455” planning officers and the key year for laying the foundations for a good start to the “155”. In this year, the media were highlighted as anchoring the "cultural+technology" transition course, with the following:Quality developmentThe five main strategies of “party-building, reform, technological, intellectual and capital-intensive” have led to successful reforms, a surge in business dynamism, a rise in core performance, and a successful annual response to the era of integrated cultural and technological development
In 2025, the media were seen as committed to the mission of “dissemination of the party's voice and good service to the people”, so that quality services could benefit the population. The company was awarded three major awards, namely, the “national cultural network and large data construction marker award” and the “injecting micro-mechanical top box deployment award” by china's china wide network group in 2025。
The coverage of the company's cable television fibre-optic network is at the top of the country's list; it has performed well in the seven service indicators of china's wide power; it has completed the task of building the national general directorate of radio and television's pent-up mini-machine box, “two-governance” and “renewal the classic” channels with high quality, allowing the citizens of jilin to enjoy easier operations, clearer audio-visual programmes and more abundant programmes; and it has achieved a “zero occurrence” of major safety broadcasting incidents throughout the year。
The year saw the media ploughing the public market track and reshaping the logic of operations with market-oriented thinking, with nine years of new developments in the corporate public market with full-calibre revenues, creating historic growth milestones。
Moreover, as the “digital gilwood” company that built the leading company, the media have been instrumental in consolidating areas of strength, such as public security, emergency response, forest grass, medical care and the manga, and have succeeded in breaking the gap in the markets for customs and water. The year saw a steady increase in the total contracted, cash-to-account and accrual revenues of contracting enterprises, with the country's industry ranking at an all-time high and a new chapter of development with strong core competitiveness。
At the same time, a two-way, two-wheel drive of cable + iptv in the media has created a deep integration of service ecology with online service + bottom-up scenes, making smart and wide power services more accurate, warmer and more gas-friendly。
The unswerving implementation of the “technologies” strategy is one that values the clear direction of the media, and companies have many breakthroughs in the digitalization of culture and artificial intelligence. High standards for the establishment of the institute of science, technology and innovation; spearheading the construction of the “1+3+n” development architecture; the initial construction of the national cultural digital regional centre and the jilin wisdom bridging platform; forward-looking media innovation, artificial intelligence, data elements, and the four front tracks of the low-altitude economy; and the establishment of the jilin data element service centre to implement the province-wide first data asset list. The ai megamodel application was fruitful and became the first state-owned enterprise in the province of jilin to successfully complete the localization of the deepseek megamodel; the autonomous development of the “no salt mountain” cultural ai megamodel for the inner enabling corporationDigital transformationThere are a number of areas of external services, such as ecology, literature brigade and agriculture; the construction of an integrated intelligence monitoring system for the northeast panthers national park “skyland”, which enables precision identification, real-time monitoring and tracking of more than 30 wildlife, with an accuracy rate of over 90 per cent, and the relevant technical programmes being drawn on to the sichuan grand panda national park; major cultural events such as the high-intensity world heritage congress of the digital man of the brigade; and the “tacoai big model” award for the national data bureau “data elements x”. On the occasion of the twentieth anniversary of the establishment of the company, ten major digital innovations, such as healthy and responsive farmers, were launched, highlighting the strong commitment and solid action to transform the media into a technology-driven enterprise。
It is worth mentioning that, in 2025, the media gained high recognition in the capital market, with high value for money, a steady boost in investor confidence and a double leap in brand value and market reputation。
The media is well aware of the need to promote cross-border integration and win-wins in order to diversify the industrial landscape. With an open, cooperative and mutually beneficial win-win vision, we have worked together to create a new picture of cross-border integration. A new 16 media parks have been established, covering cultural creativity, digital technology and the well-being of wisdom; the film 731, produced jointly with the long shadow group, and the password in the first aigc film in china; the united jilin radio and television (jttv) has promoted the linking and marketing of public electronic screens throughout the province; and the northeast tiger national parks authority has established an international dissemination centre for northeast tiger culture to show the world the ethno-rhythmic culture of the greater megirin。
Motivating the momentum for endogenous development is also an important engine for valuing the media, with the courage and determination of companies to push ahead with reforms that will continue to deepen the reforms of the regulatory system, the business system and the “bi-african” enterprise, strengthen the capacity-building of the workforce, stimulate the entrepreneurship and dynamism of the full staff and sustain the momentum for development。
“standing at the beginning of a new development, valuing the media's strategic vision to anchor `the country's leading cultural and technological enterprises' in order to reshape the development landscape with new quality productivity and accelerate the transition from traditional cable television operators to the country's leading data services, smart radio, 5g communications operators.” the secretary-general of the media party and the chairman of the board of directors of the media party, with the help of zhang, designed the way forward for the future development of the media, stating: “in the future, the media will continue to advance the power base of the computing cloud, the application of technology, media integration, the expansion of artificial intelligence, the anchoring of strategic and emerging industries and the construction of modern industrial systems. Acting with commitment and courage, and working hard to write a new chapter on the high-quality transformational development of tele-business in the vast journey of overall renewal of jilin!”
Jilin network, china
Photo from the high-profile media
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