On 6 february, the press office of the state council held a routine briefing on state council policy. At the meeting, autumn, head of the sports and economics department of the national sports directorate, indicated that the national sports directorate would focus on the problem of closure of difficult points and release the potential for economic development as soon as possible。
“..Policy supportIt will provide key guidance and guarantees for economic development.” in an interview with a journalist in the daily securities journal, the bank of sioux business fellows stated that the race economy was highly inclusive, dynamic and experiential, stimulating consumption and infusing sustained dynamism into economic growth. Policy-level measures such as simplified clearance, financial support, etc. Can effectively break down the economic hurdles of the race。
The pull effect is increasing
As a new point of growth in consumption, the pull effect of sporting events has become more pronounced in recent years. From the "village super" to the "zhejiang city basketball league" (zhejiang city), local consumption was driven by events such as the mandarin brigade, and efforts were made to convert the "flow" of events into economic increments。
In an interview with the daily securities journal, the beijing institute for reform and development special fellow, hee-min, analysed that the event was highly oriented and highly concentrated, that it brought together large-scale flows of people in a short period of time, and that, at the same time, the chain of consumption of the event was expanding to cover the full cycle of “pre-training-mid-sight-post-sport tourism” and could drive associated consumption。
In 2025, for example, zheba conducted a total of 452 related events, 1. 63 million live, 4. 47 million “second focus” events, 510 million live webcasts and more than $3. 1 billion directly leading to the consumption of zheba。
On a broader scale, the data show that the directorate general of national sports has conducted pilot competition-led consumption monitoring in hebei, fujian and sichuan, seven locations, with a total of 1947 events monitored in 2025, leading to a total of 43,128 million yuan in consumption and a total of 22,151,000 yuan in consumption。
According to one husband, competitions can be directed towards ticketing, neighbouring goods and on-site service consumption, and will be extended to areas such as tourism, transportation, accommodation, catering, etc., with a significant scaling up of consumption. In the long run, competitions can also stimulate popular participation and promote derived consumption such as sports equipment, training, etc。
The race economy is booming
In the broader context of expanding domestic demand and boosting consumption, policies have increased their efforts to unleash the economic potential of the races and to promote their flourishing。
The work programme for accelerating new growth points for fostering the consumption of services, issued by the office of the state council on 29 january, states in the field of development of kinetic energy in the field of developing potential, “to increase the supply of quality events, encourage the introduction of a series of outstanding sporting events abroad, support local mass sporting events”, “to accelerate the marketing and commercialization of priority events and promote the consumption of events”。
At the aforementioned state council policy routine briefing session, autumn stated that the national sports directorate was leading the development of an economic document that would integrate the design and drive the economyQuality developmentI don't know。
Hee-min tan said that integration activities such as “travel with the game” would lead consumers to a new consumption pattern of “go to a city for a race” and continue to expand consumption time and space boundaries. In addition, streamlining the approval process, optimizing the security management policy, increasing the capacity of the science-approved premises, increasing the number of marketable votes, and effectively breaking the “certification difficulties and small capacity” bottlenecks。
At the local level, since this year, there has been explicit support for economic development in guizhou, henan and zhejiang。
For example, in 2026, the report of the guizhou provincial government reported on the introduction of a series of high-quality sports events at home and abroad, the holding of young people's sports “summer and summer games”, and the conduct of mass sports events such as the “guyuzhou village super” football league. (c) accelerate the development of the race economy and foster a group of high-quality players in the production of sports equipment, the operation of competitions, the retail sale of goods, exhibition training, professional clubs, etc。
On 22 january, henan province held a province-wide sports workshop in 2026, which, in the deployment of a provincial sports focus in 2026, proposed the organization of traditional brand competitions such as the “ten villages and 1000 villages” farmers' basketball game and the “three hills and mounts” climb-up conference, and the advancement of the provincial “sports and games” in less than 30 places。
There is a need to develop professional skills, strengthen market regulation and ensure healthy and sustainable growth。
Hee-min tani believes that, in terms of top-level design, a special document should be put in place as soon as possible to set up a multi-level rating system to guide the normative development of the race economy. Local communities should deepen the integration of scenes, create immersion-based consumption scenarios, promote deeper integration among cultural and commercial brigades and achieve “a race and a city” through policy synergies。
