The information title should be the most focused and concise summary of the content of the information. A good message heading is to be short, precise, bright and vivid。
Highlight theme
Let the title shine
The title is drawn by studying the subject of information, grasping, refining and highlighting the subject matter, choosing the most important, freshest and distinctive facts。
The most important facts are studied. An information piece is of primary importance and the title captures the most important facts. For example, our city promoted the first global international standard for the electronic invoicing of block chains, our city's super-conventional drive for solid investment at the top of the front-line city, and our city's seven-seat crowns of “the country-wide two-congreage model city” by digging out the core elements and highlighting the most important achievements, progress and use them as a title “thesis”, which fully reflects the “goldness” of the message。
It's the best thing to do. Information is time-bound, and the most fresh facts are often of the greatest concern to the leadership and are good at digging and summing up. For example, the information on the new coronary virus in a district by increasing the level of testing in isolated sites provides an update on the number of new coronal cases that have been detected in the district through sewage testing at quarantine points. However, the title does not reflect the “new”, and then the title is changed to “the city-wide lead in monitoring new coronal cases of sewage in isolated sites”, with new practices being included directly in the title, in line with current priorities and with greater leadership attention。
It's a very special fact. It is characterized by the speciality of things and is often the most visible reflection of the essence of the facts. The salient features also highlight the substance and visibility of the content of the information. For example, the message " our city effectively addresses the risks of private fund-raising " does not reveal a specific approach from the title. Having studied and analysed, it was found that the classification of private institutions into “red and green” levels of supervision by risk category was distinctive, and the title was changed to “our city promotes the “red and green” classification of private institutions to regulate health development”, highlighting the bright spots of information。
Something
Let the title be "real."
The headline of the information should be consistent with its substance and reveal the central content of the information with precision。
The content. In order to be consistent with the title of the message, it must not be inconsistent with the title. It should be avoided that the title is too broad and the text is too narrow, or the title is too small and the text is more comprehensive. For example, a unit has sent a message, " prepaid consumption disorder needs attention " , entitled " prepaid consumption disorder " , with content and data based on training, hairdressing industry issues, too large to support. The focus of the information is better reflected in the subsequent change to "advance consumption disorder training in hairdressing " 。
Languages. The message title should be as simple as possible and should not be used as a slogan. For example, the message " we city is keen to move forward and make every effort to expand the space for development " summarizes how to sustain innovative approaches to pooling land for use and living up to it in the context of land resource constraints, but the title is relatively broad, concrete initiatives are lacking and practical results are less informative. This was replaced by “our city insists on making a big article on small land” for a three-year inventory of 40 square kilometres, which is both conceptual and productive。
Good language
Let the title live
For the article to be vivid, the title must be “live” and “move”. In particular, the question-based information title, which is often used in terms of “the existence of several aspects” and “the urgent need to pay attention” and “the need to fill the short board”, inevitably leads to reading fatigue, and is even more alive when it is used as a “problem” with a few rhetorical methods, as well as living mass languages, web language, etc。
Coincidence with rhetoric. With some graphic metaphors, the title can be made more attractive. For example, industrial software, as a manufacturing “brain”, has grown rapidly in recent years, but still faces low levels of technological content in products. One message, originally on the subject of " four aspects of the current industrial software industry in our city " , was too modest. After reflection, the word “soft” was replaced by the word “soft” and the title was sharpened to read “one of the “soft” of the industrial software industries that constrains the construction of industrial strong markets, not only to be faithful and more dynamic, but also to fit the word “soft” in the “software industry”. For example, the information entitled " our city solidly carries out grass-roots mass visits " , which describes the four initiatives of public information, listening to the voices of the people, asking for opinions and addressing the concerns of the people, has led to the change of the title to " our city uses the "quest and quest" working law to make it a sign of the well-being of the people " , and to make the four initiatives that serve the population more flexible and graphic。
Live in mass language. The use of mass languages makes the expression more vivid and tasteful. For example, in response to the narrow scope and low use of funds for micro-projects, the proposed title, “projects for micro-projects in the form of micro-projects in the form of “rich or unaffordable”, is a vivid illustration of the difficulty of using micro-projects in the form of “rich or unaffordable”。
Good use of online hot words. The subtle use of web-based hot words such as “showing” and “hard core” as “problems” in the heading of information enhances the taste of the title and is impressive. For example, a unit that reflects the overlighting of traffic light affects normal driving, which was originally entitled " ground-based lighting of road monitoring equipment affects the safety of motor vehicles " , and was replaced by " ground-level lighting of selected road monitoring equipment " , which vividly reflects its harmful nature and is more capable of catching human eyeballs。
The numbers
Let the title stand
The word “digital” in the title enhances the credibility and persuasiveness of the information and makes it easier for the leadership to give a “practical” and “reliability” impression of the information。
More visual. The most representative figures are reflected in the title, which provides a clear picture of key messages. For example, what is the shortfall in the information sent by one of the units, “a basic reflection of the shortcomings of the subway mother and child rooms to meet the needs of the population”? The content reflects a lack of quantity. So much less? The figures were then placed under the heading, so that the problem could be made clearer by changing the title to " the need to meet the needs of the population with less than one tenth of the mother-and-child rooms in the subway " 。
More vivid. The title is expressed in numerical terms, showing the size, extent and extent of the information, especially in the case of multiple numerical comparisons, serial use, which are complementary, mirroring each other and better reflect the expression of the information. For example, the message, " the difficulty of attacking a certain area to facilitate the dismantling of an old rehabilitation project " , has been changed, as appropriate, to " the 100 per cent dismantling of an old project in a certain area to break the 10-year impasse " , making expression more alive and showing more effective through the use of both percentage and time data。
More persuasive. Digital titles enhance the persuasiveness of information and draw the attention and attention of leaders to a particular task. For example, “the traffic congestion in a certain area is evident, with a maximum of 3. 4 km,” “study of three aspects of mental health among more than 20,000 young people in our city” and “four dilemmas” in more than 200 manufacturing enterprises reflecting the development of the internet in industry”, these types of information give a direct picture of the problem, eliciting leadership attention and contributing to the resolution of the problem, thus giving full effect to the important role played by the information officers。
