HowPress title
I. Methodology
In the introduction, give an overview of the main event: the main (object) + the word (verb)
Ii. Question formulation principles
Accurate. Accuracy is an essential requirement for a news story, and the title of the news must naturally be in keeping with the news fact, extracting key messages and outlining the main elements of the news。
2. Simplicity. The title of the news needs to be bloodthirsty, to strike the news facts and to reveal the core of the news。
3. Common understanding. Given the wide audience of the news, the title should be drafted in such a way as to avoid the appearance of obscure words or boring professional terms。
4. Visibility. The title of a news item should be clear, not ambiguous, not deliberately seeking the beauty of words, and not making readers feel unattainable after reading it。
IiiQuestion development techniques
1. Close to hot spots and focus on people's lives. The timeliness of news dictates that the hot spots of recent events are of interest to the audience, and it is therefore important that, in drawing up the title of the news, the attention of the audience should be kept to the hot spots, so that the audience can feel that the matter is closely related to itself in order to attract the audience's reading interest. For example, guangzhou introduced 53 measures to support the rehabilitation of services. The news is about how service industries such as catering, retailing, tourism, transport and civil aviation can recover in an orderly manner after the epidemic has stabilized, because it is about disease prevention and control as well as people's lives, so it attracts the attention of the service audience。
It is not appropriate to be too long and finely carved. Short, delicate titles tend to be more popular with readers, and if the title of a news story is as long as an article, the reader is expected to give it up before it is finished, let alone focus on the content of the news。
Use good rhetoric and attract eyeballs. “if your first sentence does not attract readers, then stop writing the second sentence.” it is precisely the title of the news that, if it does not attract the attention of the reader soon, it cannot emerge from the “news sea” of information. The use of rhetoric can breathe fresh life into the title. For example, “tropod project” is so thick that it turns out to be a fire, using the term “planting project” as a metaphor for technological innovation, and the term “flower” as a metaphor for innovation, which is both novel and easy to understand and which quickly attracts readers' eyes。
4. Adding the numbers to the list, to be clear. For example, express operations in a quarterly amount of 24. 23 billion, the focus of the news can be seen in figures at once。
Ad hoc suspense and interest. For example, what is the registration of the “right of abode”?”, a question inspired the reader's curiosity。
6. Quoting phrases or sayings is resonating. Like chemo, “being early, catching up late”, the title quotes saying that it is easy to understand and resonate with readers that the epidemic has not yet reached a time of relief and rest。
Iv. Conclusion
1. The headlines of the news should not serve to draw attention, exaggerate content or fabricate results。
2. The headline of the news should be objective and not involve personal feelings。
The headlines of the news must be strictly focused on content and cannot be separated from the text, except as the “heading party”。
The above is taken from revue monograph no. 25, 2022, by wang morning。
V. Heading appreciation
1. Family paper short and country profile
This title brings together rationalism. The review started with a book called the anti-piracy book, showing the chinese forces, the chinese spirit and the efficiency of the new coronary pneumonia epidemic. The title “domestics” and “domestics” are parallels, with home country and human love in the home book; contrasting “paper short” and “future” in reverse, showing that the words in the home book are endless. Words against war, rich and long。
2. Precision poverty reduction behind five pounds of pepper
"five pounds of pepper" is a small elephant, and "precision poverty alleviation" is a big policy. The impact of comparison, the interest of the reader in the story, and the fact that big policies fall on things well known to the reader have increased the readability of news。
New “art” in new clothes
“new” is the subject of two “new”, reflecting new changes and trends in the textile industry in the context of the changing tide of times. “new clothes” and “new `arts'”, which are different in tone from the same sound, are flat and smooth, and work well. The former refers to modern textiles, while the latter focuses on new and emerging skills, with a short seven-word tight theme, which is easy to understand and very rhyme。
The “fresh” at the tip of the tongue is a social “risk”
The title is concise and powerful and provides a vivid overview of the arguments. The “fresh” of the tongue points to the use of wild animals to satisfy the desires of the tongue; the “risk” of society refers to the resulting public health risks. The "fresh" word for "risk" is in tune to the point of view。
A whale falls. Fan
This title better reflects the scientific principle of “substantiation of matter”, in which only physical evidence is found. The contrast between “a whale” and “everything is” is impressive and inspires in-depth reflection on the relationship between human beings and nature。
The “windlight” industry looks forward to greater visibility
It happens to make the title look different by means of a two-hub, two-hub, two-sling. The former “windlight” with quotation marks refers to wind power generation and photovoltaic power generation; the latter “windlight” uses its intent to hope that these two methods of electricity generation have a great future. It's like, "the same words are different and interesting and profound."。
The world is full of sorrow
The idea of the title is derived from the ancient saying, “the fear of the first and the joy of the next”, which has not been named and has been seen by god. The title gives a precise overview of the spiritual features of fan's still-drowned character, summing up the spiritual style of a generation of aspiring men, and has served well as a pointer and outline。
Consumption is pro-poor, making the “first returner” a “returner”
The “first responder” and “returner” use the reply technique to express the core view and point directly to the substance of the issue, giving a good sense of the author's intentions。
Art education of the “pretty” of adults
Art education is at the heart of beauty, and the title is used in the words “the beauty of adults”, with the dual effect of the phrase. “fair” refers to the process of enabling, achieving and focusing on artistic education, “aesthetic”, aesthetic, aesthetic, and “aesthetic results” for the educated, which outlines the direction and objectives of artistic education. The title is short and powerful, and the spirit behind it is long。
"the clouds" are dry
The problem of water scarcity in the ningxia sea was completely resolved in pengyang county, the city of zhuang, as a sample of local studies. How is a miracle born? The title, “the cloud”, provides a clue, not only to use the image of the “big dry cloud”, but also to refer to the “water cloud” platform for addressing the problem of drinking water, which is symmetrical, syllable and poetic。
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