At 2200 hours beijing time on may 7, the special event let loose was scheduled. The event was featuring a new series of apple pencil 3 and ipad related products, which lasted for a short period of time but brought with them a lot of surprises。
Apple's last update of the ipad series was 18 months ago, the longest interval in its history. Can this ipad series of products improve on screens, sizes, etc. To the satisfaction of bitterly waiting pollen? Let's look at the product。
The ipads, from inside to from outside
The launch was opened by our familiar apple ceo cookra, who, after presenting a series of achievements on vision pro and m3 macbook air, brought us an ipad series that was renewed 18 months later。
One, ipad air: a huge edition of pro
The most visible change in ipad air is the size of the screen. The new ipad air has added a 13-inch model to raise the ipad air plate size directly to the maximum tablet computer standard in apple history, and calls it the maximum size ipad air in apple history。
The increased size of the new ipad air screen is already comparable to that of ipad pro, which can be said to provide a more affordable option for consumers with large screen needs. At the same time, the original 11-inch version of ipad air was retained from which consumers could choose their preferred screen size。
Source: apple
In terms of core configuration, two ipad air products were equipped with an apple m2 chip, which was officially launched at the wwdc 2022 conference and was first applied to 2022 13-inch macbook pro, which was finally used today, two years later. It is believed that ipad air, with its m2 chip on board, will provide users with a high-ranked flow machine experience in the same product。
In addition, the new ipad air memory 128gb starts with horizontal cameras, stereophones, supporting spatial audio, providing four colours of blue, purple, star-light, dark space ash, and 100% regenerative aluminium metal for the outer shell, supporting the master keyboard, apple pencil。
Source: apple
In terms of prices, 11 " ipad air, wifi edition: 128 gb editions sold at $4799, 256 gb editions at $5599, 512 gb editions at $7299 and 1 tb edition at $8999; cellular version + $1,000。
13 " ipad air " , wifi version: 128 gb editions sold at $6499, 256 gb editions at $7299, 512 gb editions at $899 and 1 tb version at $10699. Beehive + $1,000。
2. Initial m4 chip, ipad pro-firing
It must be a new ipad pro with stronger performances and more elaborate screens. This time ipad pro updated the versions of the 11-inch, 13-inch screen sizes。
Source: apple
The new ipad pro is not only the first ipad product using oled screens, but also the first tablet computer using a two-tiered oled chain structure. In the past, old technology was usually applied on iphone. The display of new ipad pro, colour, etc. Was further enhanced with the oled screen, full screen brightness of 1000 nt., hdr peak brightness of 1,600 nt., 1tb/2tb version of the selected nanoglass panel。
At the same time, there has been a significant improvement in the thickness of the airframe, which is 5. 3 mm and 5. 1 mm, respectively, in 11 inches and 13 inches, which are currently the most thinest apple products。
Source: apple
In addition, ipad pro launched the m4 chip directly across the m3 chip. The m4 chip is based on the new generation of gpu structures on the m3 chip and has six energy efficiency cores, with up to 50 per cent increase in cpu speed compared to m2. The m4chip10 nuclear gpu structure, which is four times faster than m2, has performed fairly well in terms of power consumption control, providing the same performance as m2 with only 50 per cent of the power。
It is worth noting that the specifications for the m4 chip in the new ipad pro are different in different storage versions, such as 256gb and 512gb versions for 8gb memory +9 nuclear cpu m4 chips (three performance cores of 6 energy efficiency) and 1tb and 2tb versions for 16gb memory +10 nuclear cpu m4 chips (four performance cores and six energy efficiency cores)。
Source: apple
The m4 chip has been placed in the high hopes of apples, with its powerful chip performance, and the m4 version of ipad pro will be better able to perform its various ai functions, and we have already witnessed the new ipad pro's excellence in the fields of painting, music, etc., as part of apple's strategy this year。
Ipad pro memory 256gb start-up, price: 11 " ipad pro, wifi version: 256gb at $899, 512gb at $10699, 1tb at $14099 and 2tb at $17499, and cellular +1700. An optional nanoglass for 1tb/2tb requires +800 dollars
13-inch ipad pro, wifi edition: 256gb at $11499, 512gb at $13199, 1tb at $16599 and 2tb at 19999; cellular at +1700. The selection of nanoglass requires +800 dollars
After a zero update in 2023, the power of apples in the tablets market declined further, and the ipad became even more difficult despite the resumption of growth in the global tablets market in the first quarter of 2024。
In recent days, a report released by the market research institute, canarys, has shown a small 1 per cent increase in global tablet exports to 33. 7 million in the first quarter of 2024, the first time that the global tablet computer market has grown after four consecutive quarters of decline. With a large recovery, the market share of ipad declined by about 6 per cent, or 35. 6 per cent, over the same period。
It is known that in 2024, in addition to the two new ipad products that were released today, apples will release more ipad series products in order to salvage the collapse of the tablet computer market. Performance, screens and sizes may be just the beginning, and the 2024 tablet computer industry is bound to see a new breakthrough in appearance and functionality, and we will see if apples can continue to defend their position。
Apple pencil pro+mixer. Good parts are equally important
Apple's promotional material, all of which had obvious apple pencil elements, had once led to the impression that the apple pencil series of products were the focus of the special event。
Apple pencil pro, released tonight, did not disappoint you. Apple pencil pro upgrades the tactile feedback function, which can be felt when users use tactile pens to simulate vibrations and bring more real painting and writing experiences to users。
New sensors hidden on the surface of the pen add more possibilities to apple pencil pro. Users can also interact simply by pressurizing, allowing them, while performing other operations, to squeeze their gestures out of the new panel with flexibility to add shape, signature, sticker or to switch brush colours。
Source: apple
On the price side, apple pencil pro, with a national sale price of $999, will be available on 15 may, only for the new version of ipad that was updated tonight。
The previous generation, apple pencil, was published on 30 october 2018 and applies to ipad pro in 2018 and beyond, ipad air in 2020 and the latest ipad mini. The most recent update of the apple pencil series was the 2023 castration version of apple pencil (usb-c), which was located at a relatively low end, removing stress sensors, wireless chargers, etc。
Source: apple
The release of apple pencil pro will directly replace the high-end product of 2018, return the apple pencil product to the level of competition of the high-end tactile pen, improve user experience and re-introduce user groups with professional creative needs in line with the new ipad air/pro。
In addition to apple pencil pro, apple also launched the upgraded magic keyboard. This keyboard can serve as an ipad protection, with a keyboard and a small touchboard. The new magic keyboard uses more durable aluminium materials to match the ipad to provide users with greater productivity, at least not far from a real laptop in its appearance。
Apples can't open the chinese market
Throughout the special event, it became clear that, for the ipad series, ray personally felt that the two ipad products had added new chips, screen technology and some of their new features, but were only a more routine update。
In mine technology, none of the above products is sufficient to reverse the current decline of apples. The difficulties that apples face in the global tablet computer market, as mentioned above, are not just flatboard computers, but even the iphone, the core harvest of apples。
The market research agency idc published the volume of the global smartphone market in q1 in 2024, with the market share of apple q1 falling 9. 6 per cent the same year, and lost the global smartphone output title just acquired last year。
An important reason for the decline of iphone and ipad is the cold in the domestic market of apple products. As one of the largest consumer electronic markets in the world, the importance of apples is self-evident, and it is believed that apples also wish to regain the love of domestic users through new products。
Source: apple
A notable change in time was the timing of the special event, where apple was aired live at 22 p. M. Beijing time, 7 a. M. Pacific time, 7 may, almost three hours earlier than the previous launch, and ray was the first time she had not had to spend the night chasing apples. The reason for the time adjustment is not clear to us, but if the ipad business is going to be at its peak, the chinese market will have to be opened。
At the end of the launch, cook referred to the upcoming wwdc 2024 and, without any surprise, ai will be the focus of the current wwdc. Minori estimates that ios and ipados will be added to the completely new ai functionality, and that the vast majority of aipc's ai functionality is currently carried out in two broad directions: professional creativity and efficient office。
Professional creation is the advantage of ipad and apple pencil and is believed to be favoured by a number of users if it is possible to achieve easier drawings, music, etc. By combining professional models in different fields。
