1. 1 online shop opening
Online openings are a way for businesses to establish virtual shops via the internet and to use them to sell goods or services. In cybershops, consumers are not able to access commodities directly, but only through their pictures, their descriptions, their assessments, etc. Consumer orders are followed by commercial deliveries to consumers, including by mail. There are three main ways to open a shop online: the first is to open a shop on a self-help basis, i. E., to open a shop on the e-commerce platform; the second is to build a shopping site on its own, i. E. To request a domain name from the business and design a site; and the third is to combine the first two ways to open a shop。
1. 1. 1 self-service start-up
Self-service shop opening is a very mainstream way of opening a shop through a platform that provides online shop services. Such platforms include a website for dealings between individuals and individuals, such as poachers, idle fish (custo-customer, c2c) and a website for dealings between businesses and consumers, such as skycats, kyoto, sunning equivalent (busins-to-customer, b2c). The net involves both individual-to-individual transactions and business-to-consumer transactions, so it belongs to both c2c and b2c websites. Self-service shops are similar to renting a counter in a mall for the sale of goods, which is relatively simple. Most of the platforms providing such services provide self-service shop opening services, and businesses generally pay the corresponding costs to the platform。
Experience
There are many online shopping and trading platforms, and different platforms have different entry requirements for businesses. For example, there are lower requirements for the presence of businesses, either by individuals or by enterprises, and higher requirements for the presence of businesses on platforms such as skycats and kyoto, which generally require the presence of enterprises with basic information and a certain amount of security。
1. 1. 2 self-built shopping site
Self-built shopping sites are those that businesses create on their own or commission their own websites, depending on how they operate. Independent websites usually have a separate domain name, which is not dependent on other large shopping malls and is operated autonomously by businesses. Self-built shopping sites require the completion of domain name registration, space rental, web design, program development, website promotion, server maintenance, etc. Owing to its autonomous design, the website can reflect a unique design style, which is limited to the self-service opening of the platform template. Figure 1-1 shows a self-built shopping site。
Figure 1-1 some self-built shopping site
Self-built shopping sites are more difficult to run and require teams with some experience to maintain their operations. At the same time, since such websites do not depend on other platforms, while vendors are not required to pay a bond, the cost of extension and maintenance is higher and it is more difficult for new independent sites to gain consumer confidence。
1. 1. 3 combining self-help shop opening with self-built shopping sites
In addition to this, there are ways to combine the two approaches, namely not only opening a shop in a large online platform but also establishing a stand-alone website to operate. The cost of this type of input is high, but it brings together the advantages of both. New brands can build their own stand-alone websites, relying on the human face of large online platforms. Many well-known brands are now selling in this way, such as mi, which has set up a network of officials to sell goods on the network, and the opening of internet shops on platforms such as skycat and kyoto。
