1. 2 common online shop opening platform
Now that there are a large number of online shop opening platforms, some of which have built up considerable human resources and have chosen a good platform, which is very beneficial for the promotion of their own shop, a basic understanding and awareness of the mainstream online shop opening platform is needed first for online shop operators。
1. 2. 1 common e-commerce website types
Depending on the operational nature of e-commerce platforms, they can be divided into different types. For example, e-commerce can be classified as b2b, b2c, c2c, o2o, b2g and c2g 6 types by the subject of the transaction, the first 3 of which are currently the dominant e-commerce web site type。
1. B2b
B2b (business-to-business) is a business-to-business type of e-commerce, with b2b e-commerce being business-based. Through the internet, firms communicate and trade in products, information, services, etc., such as the ali baba network, which is typical of b2b e-commerce。
2. B2c
B2c (business-to-customer) is a business-to-consumer type of e-commerce, that is, a business retail mode in which enterprises sell products and services directly to consumers. B2c e-commerce is generally dominated by the retail trade on the internet, mainly through the use of the internet, such as the tokyo business city, where the internet belongs to the type of b2c e-commerce。
3. C2c
C2c (customer-to-customer) is an individual-to-individual type of electronic commerce. The c2c e-commerce platform typically provides an online online trading platform for both parties to the transaction, where the seller provides information on the goods to the trading platform, where the goods are displayed and the buyer chooses to bid for the goods it needs. It's a c2c model, for example, for hunting, filming, ebay, etc。
1. 2. 2 online shop opening platform
Operators are required to choose on the basis of actual needs, such as the suitability of individual users to open a shop on a c2c platform such as a treasure net, a tap net, a business, a c2c platform, or a b2c platform such as a kyoto and skycat。
1. Treasurenet
Founded by the ali baba group in may 2003, the network is a retail internet buying platform with a very large audience in china. In recent years, as the scale of expansion and the number of users has increased rapidly, the web has gradually evolved from its original c2c network market to a complex of electronic business models such as c2c, group purchases, distribution, auctions and so on。
The web has created a very comprehensive and well-developed online trading platform for treasure hunters, which is relatively simple and suitable for individual sellers who wish to open network shops. Figure 1-8 shows the front page of the treasure network。
Charts 1-8
2. Skycat business city
Skycat business city, formerly known as treasure market, is a comprehensive shopping site. Skycat business city, a b2c (commercial retail) e-commerce website created by the net, integrates a wide range of brandsmen and producers and provides consumers with quality services such as 100 per cent quality assurance, seven days of unprovoked return, and buybacks, among which skycat international also directly supplies domestic consumers with imported goods from overseas. Figure 1-9 shows the front page of skycat business city。
Figure 1-9: skycat business city home page
Kyodong business city
Jd. Com, china's largest self-employed power company, has a network under the umbrella of the kyoto group, which has improved soft, hardware facilities and conditions of service such as after-sale services, logistics distribution, etc., as well as b2c e-commerce sites, and must have basic conditions for access to kyoto. Figure 1-10 shows the front page of the town of kyoto。
Figure 1-10: beijingtown, front page
4. Other opening platforms
There are many platforms similar to e-commerce sites such as poaching, skycats, kyoto, etc., ebay nets, dom nets, sunnings, the united states online, etc. They are presented below。
Effort net: the effort net was created in shanghai in august 1999 and was renamed ebay fun in 2002 by an alliance with ebay and developed into a domestic online trading community. The net provides vendors not only with a platform for online start-up, but also with goods that are affordable and of many kinds。
The internet: when it is a well-known online shopping mall, it is co-financed by the leading national publisher, corvin, the united states tigers fund, the united states idg group, the cambridge group of luxembourg, and the asia entrepreneurship investment fund. When books were sold in the early stages of the network, they were gradually extended to dozens of major categories such as books, audio-visual, make-up, home, mother and child, clothing and 3c digital. In terms of logistics, the conditions are perfect when “111 full-time” is achieved in 600 municipalities throughout the country and in more than 1,200 districts。
Suning euphoria: suning euphoria is a b2c online shopping platform under the umbrella of suning yun business group inc., covering a wide range of items such as traditional household electricity, 3c electrical appliances and daily department goods, currently ranked among the top three markets in china。
U. S. Online: the u. S. State electronics online was originally the u. S. Electronics online business city. In early december 2012, the u. S. Electronics and electronics online business city and the kuba network, the two main electric power company platforms under the umbrella of the u. S. Electronics integration, were designed to achieve integrated backstage management and resource-sharing, and renamed the u. S. Online, to develop into a comprehensive, cross-product electronics shopping site for b2c operations。
1. 2. 3 type of shop in a treasure net
Treasure hunts and skycats are websites under the banner of ali baba, but the way in which they operate varies widely, depending on the nature of the business, the rate of fees, and the criteria for admission, they can be divided into market shops and malls. The business models of poaching and skycat are described below。
Market stores
Market stores are also generally known as c (c, customer) and shop c (c) is located on a treasure-hunting net. Store c is the dominant model of a treasure-hunting network, with lower fees and lower thresholds, whether corporate or individual, and requires identification to create its own shop. Since there is greater freedom of cost control and space for the operation and sale of shop c, there are a large number of individuals or companies that go to shop c. This freedom, however, has also led to vicious competitions such as praise and credibility, making it more difficult for many small sellers to gain the confidence of buyers. At the same time, there has been intense competition in store c, owing to the high number of vendors opening a market。
The c store can be divided into ordinary shops and popular shops according to its function. The usual shop is the first style of a treasure shop, with a simpler page layout and less visible and therefore gradually replaced by a treasure shop. Treasure hunting is divided into specialized and intelligent versions, with some differences in their respective functions and modules, as well as different fees。
The credit rating of store c can be divided into four stages: hearts, diamonds, blue crowns, gold crowns, and treasure hunters can make a credit evaluation of the subject of the transaction every time they trade successfully with the money on the net. The evaluations were classified as “good” “diagnostic” with a credit score for each evaluation, “good” plus a score, “medium” without a score, and “poor” with a credit rating of 20 levels, as shown in figures 1-11。
Figure 1-11 credit ratings
2. Skycat business city
Skycat mall, an online b2c shopping platform created by the treasure network, is more likely to create trust among buyers than in a market shop, but also has relatively high input. The check-in process for skycat business city is broadly divided into four stages: submission of applications, clearance, improvement of shop information and opening of shop. Skycats are admitted only to legally registered business users, not to individual business owners and non-continental chinese enterprises, and are required to provide all relevant documentation on the requirements for their presence prior to admission。
The types of shops in skycats are mainly classified as flagship stores, specialty stores and specialty stores。
Flagships: traders enter shops run by skycats under their own brand name (the trademark is r or tm), or under the exclusive authority of the right holder。
Monopoly stores: stores with authorized documents in the name of others (mark r or tm status)。
(c) specialized stores: the same shop where skycat operates two or more other persons or owns a brand (mark r or tm). Only one specialty can apply for a major business。
In skycat business city, different types of goods have different entry requirements, and businesses wishing to enter skycat require careful reading of the relevant regulations and financial statements。
