On march 20, the launch of the international happy day public service action “one hour to work early” and china's ten happiness business list, co-organized by the chinese economic weekly, the chinese institute of economic studies and the network of excellence, opened in beijing international hotel. Including chen joon hong, member of the national political consultative council and former deputy editor-in-chief of the people's daily news, chen's counsellor and chief editor of the chinese economic journal, and mikko puustinen, cultural counsellor at the embassy of finland in china. Luminggu, press officer at the danish embassy, and the president of the sunshine media group, the sunshine cultural foundation and the ambassador for the right and right of the sofa, yang lan, all attended and spoke freely about happiness in the form of a sharon。
It is worth mentioning that this launch has replaced the traditional conference seats with a couch, and that the right and right couchs will be set up in a living room style, reflecting in every detail the warm home that shapes the couch, and echoing its innovative philosophy of building a living room。
(photo on the scene of the launch ceremony)
The chinese and foreign guests gathered to launch the international day of happiness
On the occasion of the launch, members of the national political consultative council, chen joon-hon, the state council counsellor and all-round student, the president and editor-in-chief of the chinese economic weekly magazine, huang huakun, the chairman of the left and right sofas, and chen xiaoqiao, president of beijing xian cultural communications ltd. Jointly launched the international day of happiness “one hour early off work”, calling on enterprises to value the well-being of their employees, and calling on people in the workplace to value family support。
(international day of happiness, launch of the “one hour early off” public service campaign)
In the ensuing happiness salon, the participants sat together, from their own point of view and position, and provided an in-depth analysis of the current situation in the workplace at home and abroad, as well as an examination of the reasons for the current lack of happiness and a constructive view of how to promote it。
♪ we're here ♪
A survey of workplace happiness, previously launched by the organizers, was also made public at the event, at which the director of media of the network of excellence, zheng zhang, personally read the report of a study of workplace well-being in which thousands of people participated, and the results of the “ten happy enterprises in china” project, in which tens of thousands of white-collar workers responded. The number of votes obtained in the following order is as follows: ali baba, national electricity, apples, chinese construction, 100 degrees, china food group, china chamber of commerce and industry, hua zheng, qing and china petrochemical. Three internet companies, two high-tech companies, four companies, one bank, and internet technology companies have become the mainstream of happy businesses。
In the name of happiness, the sofa is integrated and marketed for subversion. Gain
Early in march this year, the right-and-right couch co-published a book on the power of happiness, which shared and explored the experience of building happy businesses. From the publication of the book of happiness to the “one hour early off” public service initiative on international happy day on march 20, the performance of the right-and-right cultural marketing has become a model for the whole home industry. In particular, through the combination of o2o-based promotion and offline promotion, the integration of hard-line, h5 pages, viral videos, new media topics, cross-brand cooperation across industries, and the influence of the sofa in a rich form of media and diverse means of communication, the welfare benefits are firmly in the minds of consumers. Microblogging platform “3• the coverage of the topic “one hour in the early hours of work” has already crossed the billion mark, reaching more than 7. 2 million participants。
On the basis of exploration and efforts in the promotion of the culture of happiness, huang huakun, president of the wing sofa, was awarded the award for the outstanding contribution of the cultural happiness of chinese enterprises. Huang huaquin calls for more companies to focus on working well-being, to exercise corporate responsibility and to promote positive social well-being。
(president huang huakun of the left and right sofa was awarded the award for outstanding contribution to the cultural happiness of chinese enterprises)
Differential marketing leads to new trends in the home industry
The successful observance of this international day of happiness is also very far-reaching for the whole household sector. As home-based brands, the right-and-right couch brings its own brand culture well with its audience, communicates with consumers with a “happiness view” that belongs exclusively to the right-and-right couch, and builds bridges to consumers' hearts and minds with its own personality and culture, bringing new changes to marketing thinking across the household。
It is well known that in an era of cultural consumption in modern human beings, consumers increasingly emphasize the spiritual satisfaction that products bring to individuals when they choose their products. Therefore, there is an urgent need for enterprises to shift traditional marketing thinking to find the right cultural niches for their products as a breakthrough to integrate cultural perspectives into the whole process of marketing action and to convey brand cultural values to consumers. Our home-based manufacturing industry is currently in a transition phase, with the right and right couch taking the lead in providing a new idea for other brands through such a wonderful cultural marketing drama, using marketing thinking changes in the home-based sector, and leading home-based industries to transform their trade brands into popular brands。
Responsible editor: zhang dei
