At a time when the flow dividend is diminishing, low-cost recipients are no longer dependent on “budgeting”, but are returning to “bottom logic”. This paper attempts to answer a key question: why did seo and geo become the central access tool of the internet and ai era? From the search behavior to the geographical point of contact, we are redefining the path design of "user approach."。
Today's content is both a name and a reminder。
To be known as seo technology across the entire internet, mobile internet era, and to remind those who miss the low-cost flow dividend of seo, never miss geo again。
In other words, many refer to seo as a pre-eminent technical activity in the ranking of keywords, a perception that is clearly biased。
Essentially speaking, seo is not a technical category in the non-traditional sense, but rather a set of internet marketing guidelines with bottom logic。
At the heart of this set of ideas is a virtual internet ecological and textual vehicle that builds an efficient system of dialogue with the platform's rules, precision user needs, with values that go well beyond a single technical context。
I officially joined the seo field from 2010。
Looking back at career development and personal growth over the past decade or so, including the next super-individual entrepreneurship, almost all the key breakthroughs have benefited from the guidance of this concept。
Let's go further。
Personally, as i understand it, in the internet ecology, the central proposition of low-cost, sustained access to accurate clients is always centred around a “dialogue”, and seo just happens to provide a path to solve the problem。
You may wish to reflect in depth on three questions:
How can an effective dialogue be established with the platform and its influence be enhanced through the platform's media, without relying on financial inputs
How can text be used as a bridge for zero-cost precision users and leverage demand conversion
How can this medium of writing be used to deepen dialogue with the core of competencies
The answer to these questions is exactly what hides the well-established wealth logic of the internet age, and seo is the key to unlocking these logics。
The essence of the dialogue with the platform is to understand the bottom rules of the platform and to take advantage of it, not to be passive or blind。
We have to keep in mind that the core claim of all platforms is not “to give priority to those who pay better” but to “to those who can provide quality content to increase user retention rates”。
This is the bottom logic of all internet platforms operating。
It will be recalled that, at the beginning of the year, before the search engine can be optimized, we need to spend a great deal of time studying key word density, outer chain quality, etc。
These seemingly meaningless mechanical operations are, in fact, following the platform's content assessment criteria and proactive adaptation rules to gain greater exposure。
Even in the current content ecology, such as public signs, short videos, titles, the optimization of keywords and the increase in content interaction are essentially a continuation of dialogue with the platform。
As long as we understand the logic of the platform's distribution of traffic, without having to invest in the flow of money to pay for it, the flow will also proactively converge towards high-quality content, which is the most pragmatic leverage value in seo thinking。
As for talking to users, it's the essence of the seo system。
At the heart of this is the achievement of demand forecasting and precision matching。
Most users, when accessing information, will subjectively assume that they have found an article or a short video at their own initiative, but that is not the case。
The creators of these elements have already conducted multiple rounds of in-depth research on the search habits and potential claims of the target groups, based on the user needs analysis methodology of seo thinking。
For example, when you have a need for "teacher institutions are too expensive", the creators pre-empt the "teacher institutions" approach "the relationship between the costs and the profits of the training institutions" "teaching experts in fine management to learn the key words that you may search for and naturally integrate into content creation。
The feeling that you have when you see content is "just in line with my needs" is essentially that the creator, through the seo logic, set the content contact in advance on the path to your needs。
The ability to match demand with zero costs is not dependent on luck, but rather stems from user thinking in seo thinking。
As far as i'm concerned in my own super-individual entrepreneurship practice, i think it is even more critical that seo has been promoting deep personal and self-based dialogue to achieve capacity retention and upgrading。
One of the central components of the seo exercise is content creation, a process that requires creators to sharpen their minds into logical words。
Ensuring easy user understanding while meeting the platform's content identification standards。
Such a process of creativity, which thrives, can effectively transform fragmented knowledge into a system。
A number of practitioners around me from the seo field can also succeed in other areas, at the core of which is the highly transferable ability to express themselves through writing, the ability to organize logic, and the ability to adapt to different scenarios。
This core ability to settle by writing is an intangible asset that really belongs to the individual and is not lost by changes in the external environment。
And the most significant advantage of seo is its cross-cyclical properties。
It is currently the only content operating logic running through the internet, mobile internet, and a full development cycle。
From the early years of pc-end web search, to the later years of cell phone content referral, to the present era of various types of ap-flowing, content carriers continue to evolve, but the core logic behind them remains unchanged。
The core logic is to allow valuable content to reach needy users。
It is on the basis of this constant logic that the seo is an ecological infrastructure of the internet, and as long as users have a demand for information, the seo idea has practical value。
Now that we're in the ai era, not only will the underlying idea of seo not be out of date, but it will also be further upgraded to geo。
In terms of industry trends, future geo practitioners are expected to emerge initially from seo practitioners。
This is not by chance, but is determined by the logic of the two。
The core logic of geo is essentially its origin。
Both user demand for pre-judgmental capabilities and content-value matching thinking are the basis for geo operations。
Without these core competencies in seo thinking, it's almost impossible to do good geo。
There may still be some who are unaware of the strategic importance of geo, and it is important to highlight here:
The current phase of geo development is very similar to the initial phase of seo 15 years ago and is in the critical window period before the dividend erupted。
Fifteen years ago, some people were keen to capture the search flow dividend from seo, and there was rapid development
Others see it simply as a little bit of a keyword that works too slowly, and ultimately leaves much to be desired by watching others make breakthroughs through traffic advantages。
Today, the size of the user base of the large language model of ai is constantly expanding, and user access habits are gradually moving from proactive search to ai questions and answers。
Once such a complete migration of user behaviour is completed, and if you want to enter the geo area, you miss the best opportunity and face a very high competitive threshold。
You can recall the shift in the marketing industry, where 15 years ago, traditional marketing methods such as sms, newspaper advertisements, and car broadcasting occupied a dominant position in the market。
However, with the fundamental shift in user access habits, most of these once popular marketing practices have moved away from the mainstream stage and have even disappeared。
This case demonstrates well that time developments can drive changes in the flow logic。
Individuals or enterprises that are unable to keep up with trends are bound to be eliminated from the market。
In the ai era, geo was at the heart of the shift in the flow logic, ignoring the enormous development risks that this trend would face。
And there's a key recognition that the super-individual study of bang iichi needs to be reminded:
In the age of the ai large language model, the competitive advantage of textual content is far greater than that of short video content。
This conclusion is not subjective, but is determined by the core operating mechanisms of the big language model。
The large language model has three core components, of which “speech” is the basis upon which it generates quality answers。
Ai's answers to user questions are essentially based on analysis and output from a language library based on the mass of high-quality graphic content behind them。
Without the support of high-quality language, the accuracy and depth of ai answers will be significantly compromised。
Short video content, although intuitive and easy to disseminate, has low information density and loose logical structures that make it difficult for ai systems to break into standardable terminologies。
On the contrary, a logical and solid text can be a central repository for ai answers to user questions, providing critical support for the high quality of ai outputs。
The key to taking the initiative in the ai ecology, both at the current stage and in the long-term development of the future, lies in the sustainability of quality language creation。
Those who can build a stable high-quality graphic output capacity can take the lead in the content competition of the ai era, as determined by the operational laws of the ai ecology。
Every text you've created now has the potential to become the core material to be used by ai in answering user-related questions in the future。
This is tantamount to pre-empting the critical path of ai flows and laying the foundation for subsequent value transformation。
Therefore, seo must not be viewed in the light of outdated technology, which is essentially a wealth-thinking system with long-term practical value that can cross different times of internet development。
For the general population, if value realization in the internet is to be achieved at low cost
The idea of seo is one of the best options for businesses to find the most stable and efficient leverage for flows。
Now that the wave of the ai era has arrived, it is more important to capture the new dividends of geo. The idea of seo is being upgraded and fully applied。
Opportunities have always been time-bound, and if the seo dividend was missed 15 years ago, the current geo window needs to be more firmly grasped to avoid another missed development opportunity from the era
