At the beginning of the early spring of 2015, the shao tai group began a new campaign, joining forces with the country's custom-made liquor lead firm, and launched the group's custom-made professional brand, the nod table, in preparation for the highlight of the spring sugar club。
Online and offline
In 2014, the wine silt was sank for three years, with thin hair, and was frequently seen in the eyes of the public. In mid-june, the first china custom wine summit forum in shangri la, the country's first c2b-ordered wine website, was officially launched online, causing industry excitement, late in the year, and individualized tailoring techniques and customizations were launched to open professional research throughout the industry。
Associated individuals of the mao tai group have shown that the choice of the sauce table to work with the saloon is based not only on a sound on-line platform service base, but also on an off-line end-orientation innovation model that integrates them online and below-line, creating a new road for the mao tai group to customize its brands with its powerful technical equipment and platform。
The liquor industry has also started to customize this piece of cake, and many major enterprises have set up customized departments, but due to a combination of factors, some of these are limited to traditional group purchases and are not fully available to ordinary consumers; some of the online products that had been raging last year have also played custom games, suggesting that in the industry, customizations are being tried to take over a market。
A senior member of the mao tai group said that this time, the mao tai group would come up with a customized professional brand, the "photo table " , which would be very innovative in its model, with a full-source, web-wide end-of-service model. Wine companies transform their roles, customize their producers as end-channel serviceers, leverage power terminal channels to customize, and engage in branding project vendors with wine ginseng in “new brands, new technologies, brand-new equipment, brand-new models” to allow end-channels not only to have brand-made wine and water, but also to have customized technologies and their equipment, so that they can do their own work to complete a bottle of tailor-made demand, which allows consumers to experience custom-made wine in their own hands, to “save sauce” in their own hands and to perform very personalized customizations。
There are many examples of mergers and mergers by liquor manufacturers to establish themselves in the sector. This time, the mao tai group is also on the road to integration along the line. It is just a custom-made professional brand. After all, there is something else that means: a game of adventure, or an innovation that takes advantage of opportunities before others, to be tested in the market。
The saloons say that this time, the co-operation between the saloon and saloons is an all-grid, all-business, all-channel slush, vowing that “any wine can be personalized and anyone can customize” to the end to the ground。
It is not encouraging to see how much cooperation can be expected at this spring sugar fair, which has been customized or warmed up to make the “gold age” of the wine industry history and has made it difficult for most distributors to spend the winter。
Do you think it's possible for the dealers to see the cooperation between the sauce table and the wine bar?
This time, the shao tai group pitt stand will be customized using a full-scale import service, starting with market research on customized demand, through customized product design, customized equipment, customized technology, market promotion, after-sale services, etc., and will not only be used by the liquor company as a way to entertain itself; rather, it will allow large and small distributors to also operate a tailored product at the terminal. It is true that custom downfall terminals are customised and heavily customized to allow distributors to share custom market cakes, and, in this regard, it would be useful to motivate distributors;
According to mao tai group sources, this decision, in addition to its well-established online base and entirely new individual customized technical equipment, was made possible by the recognition of the six major benefits of end-of-service customization models: the first of which is to create new markets based on the traditional market; the second is to protect prices from harmful price competition; the third is to integrate the debris market into a large monolithic product; the fourth is to improve terminal viscosity by effectively binding terminals with custom products, technology and equipment; and the fifth is to activate existing markets and to activate traditional products; sixth is the transfer of customized marketing models from enterprises to terminals, allowing for geometric growth in sales。
The spring of a brand-new partnership between the table and the saloon will be a welcome one。
Responsible editor: zhang dei
