Thirty years ago, in 1988, at a time when the country's reform and opening up had deepened, the news and publishing industry had grown rapidly, and a newspaper known as “the newspaper in the newspaper” had been created, a newspaper that was a precursor to today's china news and the china news and telegraph and was now just a tuesday newspaper with four editions; 30 years later, the country had entered the new era of china's socialism, and the news and radio industry had a golden period of development, and that year's news and publishing agency had grown into a chinese news agency with two newspapersMedia groupI don't know。
Looking back at the 30 years, we've always been with the times, we've always been with reform, we've always been with each other, we've always been with each other, we've always been with each other, we've been with each other, we've been with each other, we've been with each otherIndustry mediaReforming developmentNew chapter. The chinese news and broadcasting institute has been awarded the fifty-first labour prize of the general directorate for the press and broadcasting of china for three consecutive terms, and the china press and publishing media group has been awarded the same titles as the civilization unit of the general directorate for the press and publishing of china and the civilization unit of the central organ. The development of china's news and broadcasting telegraph has not only become a microcosm of china's reform and development achievements in the press, but has also been a strong testimony to the growth and prosperity of the print and broadcast industry。
Looking back at the 30 years of development, we have several aspects of our experience reporting to and sharing with our readers -
Keep your head on the move
Over the past 30 years, the media groups, which have been in circulation since the beginning of the press, have changed from business to state-owned cultural enterprises, and have, in any event, kept in mind their responsibilities as important positions in the dissemination of ideas and culture, firmly guided by the right public opinion, closely focused on the work of the party and the national development bureau, the central units of the directorate-general and the development of the reform of the industry. They have become the most important media outlets in the field of public information and the mass media. They have gained greater visibility, influence, leadership and credibility, and have been able to provide a powerful channel and service for the reform and development of the industry. This, in turn, has benefited more from sound guidance, strong support and unmitigated care from all sectors, both central and industrial。
Once, at the 10th anniversary symposium of the newspaper, at the critical moment of the general transformation of the newspaper, on the page of the newspaper reporting on the national press's “go-and-go” campaign, and in the highlights of daily industry reform and development, the central leaders' comrades repeatedly gave instructions, encouragement and support to the newspaper's coverage。
It should also be recalled that in the 30 years since its creation, the newspaper has been the subject of three different periods, as a result of changes in state institutions, and has been the subject of strong guidance and support from party groups. The head of the party group in charge has on several occasions led the relevant department to the group's field research, directed its work, and given great care and encouragement to the group's work
A statement containing positive indications of concern, a warm and accompanied discussion scene, has greatly enhanced the group's confidence in its reform-oriented approach and has given it a tremendous impetus to its continued struggle to achieve development, allowing the group to move in the right direction and to make a landmark turn again and again: in 2001, the newspaper was renamed china press and publication; in may 2011, the chinese press and publications media group was launched; and in july 2015, the chinese news and publications journal was renamed china news and press telegraph. Each turn of turn the name of the group became more loud and the original heart of the position was stronger。
Service, show the news
Since its inception, china's press and publishing telegraph, a professional newspaper covering the wide-broadcasting industry, has been working in the service of the good party and the national development bureau and the general directorate, focusing on the hot spots of industrial reform and development and on meeting the needs of readers in the industry, as its fundamental purpose. It has transmitted the relevant policy and policies to the central authorities in a timely manner. It has transmitted the work of the directorate-general and the spirit of documentation. It has been able to map the dynamics of industrial reform and development. It has been able to learn more about the changing needs of the cultural market。
We are not absent from major historical events. The return of hong kong in 1997, the great floods of yangtze in 1998, the wenchuan earthquake in 2008, the beijing olympic games in 2014, the party press opinion work symposium in 2016, as well as the national congress of successive parties, the two national conferences, the international book fair and china's main guest events ... Our journalists, both domestic and international, both within and outside the industry, are involved, go into the field and record the moment of history from our unique perspective. Our unique coverage from an industry perspective, as reported by the 19th party last year, was fully recognized by the china registry。
The process of industrial reform, in which we are engaged. China's news and cable was born in the hot years of reform and opening up, and we are in the midst of a period of deepening reform, in which we have made the hard spots of industry reform and development an important part of our coverage. A major series of stories has been launched, such as the book book series, the reshuffling of the newspaper no. 1 for illegal publication, the elimination of false news, access to county-level radio and television stations, the search for war veterans, etc.; the chinese publication of the government award, frankfurt book fair, china's guest country, beijing book orders, the national book fair, beijing international book fair, the reform of the cultural system, and the follow-up of major activities in the agricultural sector such as building houses and reading for all; and the discovery of major national features such as kim jinglin, ma'aimin, huang tao and zhao zhang。
We're doing this year. “entering the press group to feel change and development”, “care for the quality of publications”, “looking for the most american and young chinese”, “commanding the spirit of long march”, “golden to the base” (the park), since 2011, for seven consecutive years, the group has organized a major grass-roots event each year, with the participation of top-group leaders and next-tier editors, to the nation, and to look for fresh news. In order to complete these stories, journalists have worked day and night to reach more and more people. Over the past seven years, our footprint has spread across 25 provinces (districts and municipalities) of the country, with over 150 grass-roots content, nearly 500 stories, a more robust workforce and a much changed culture, with more readable and infectious coverage。
Over the past 30 years, the field of our coverage has expanded, and the work that we have written has sank. It has won a series of honours, including the china news prize, the china chinese press prize and the national political consultative council, and has received full recognition from the parties concerned, demonstrating its power. The dissemination of these works through multiple platforms, such as the internet, mobile phones, app, and micro-intelligence public, has increased the ability of the media to communicate。
Transition upgrading towards multifaceted development
Over the past 30 years, china has witnessed a wave of reforms and changes in cultural institutions. A wave of conversions of non-temporal newspapers led to the introduction of the chinese news agency to the market. On 8 may 2011, the newspaper was converted to the chinese press and publications media group ltd. In the face of intense market competition, what is our advantage as an industry? Where is the space for development
On the one hand, the china news and press telegraph has evolved into an 8-page, 40-page-a-week, friday-day, industry-based authoritative media, “daunted and flag-led”, which is the main business of the group, its main position and its main cause, and must be preserved; on the other hand, it is also a gold sign, with great brand value potential, which is a source of strong industry. In recent years, the group, with the guidance and support of the competent authorities and relevant departments, has continued to build on the value of the print and brand names of the press, and has achieved significant results in terms of sub-branding and extended industrial chains。
We have taken the initiative to set up a platform for industry exchanges. In november 2014, the first high-level symposium of the china press group, hosted by the group and hosted by the popular press group, was successfully held. Since then, events such as the annual press conference, the first national provincial party newspaper competition, the first china xinhua bookshops high-level symposium on the information industry for service education, the international high-level symposium on the impact of chinese journals of science and technology, and the chinese printing press conference have been successfully held. Also, such as the china press group high-level symposium, the china science and technology journal international high-level symposium, have developed brand names and are regularly held. These activities have been a direct blow to the development of the industry, which has shown a high level of thirst and has begun to highlight social and economic benefits。
We build bridges between industry and society. In april 2013, the group-led china national reading media alliance was established in wuhan, with approximately 200 media members, and began a major “book chan wanliang china” interview in april 2014. Over the past three years, nearly 20 cities and 10 provinces have passed. There are also high-end interviews with “red couch” for the general public, and hundreds of events have been held, with more prominent guests, with the help of the universal reading platform at the central and national levels. Each year, the “50 books of popular interest” contest comes to tens of millions of people voting online. These activities have become national brands for universal reading activities. Services to the state and to the development of the copyright industry have been published for five consecutive years in a special issue entitled "software in china " ; and eight consecutive years in a "media workshop on copyright-related hot spots". The mother guide reader's parent-child reading competition, launched in 2016, has also moved out of beijing to the country. In particular, 13 sessions of the national news and public information system ping-pong competition have been held, which has become a major platform for building spiritual civilization in the industrial system
These activities have been closely linked to various fields and have served the work of the directorate-general. They have brought the group closer to industry and society, extended the industrial chain of group development, expanded the space for survival and enhanced the group's industrial authority and social influence。
Looking ahead, taking on responsibilities
“to promote the deeper integration of traditional and emerging media in terms of content, channels, platforms, operations, management, etc., and to focus on creating new types of mainstream media that are diverse, sophisticated and competitive, as well as new media groups that are powerful and communication, credible and influential, creating modern communication systems that are diverse and integrated.” this is a clear request made by secretary-general xi on 18 august 2014, when he spoke about promoting the integration of traditional and emerging media
“show a flag and lead around the centre and the service, unite the people, inspire the morale, be a man of decency, gather together, clarify falsehoods and differences, connect between the two sides, and communicate the world.” this is the duty of the 48-word party's press opinion work presented by the general secretary of xi at the party's press opinion workshop on 19 february 2016。
The goal is clear, the responsibilities are clear, and we will be honoured by the great renaissance of the chinese nation. More than anything else, we must undertake our 48-word mission to move towards a modern, new media bloc by learning to follow up on the chinese socialist ideology and the 19 major spiritualities of xi's new era
Quality development is achieved in the construction of communication positions. One is to insist firmly on the “four consciousnesss”, to set political and directional barriers and to adhere to one standard for traditional and new media. To continue to serve the party and the national development agency and the system centre; to continue the “three-by-one” campaign, to carry on the “go-and-go” campaign, to move on, to capture the source of the choice, to plan for the launch of more excellent “thinking, temperature, quality” stories, high-quality and new media products, to provide more empirical ideas for the further development of the reform process and to continue to advocate and advocate for the development of industry prosperity; to speed up the building of new media for the group, building on china's wide news network and providing the two wings of the newspaper's official twitter public and microblogs and headlines, and gradually integrating traditional and new media into a new media community, based on a micro-inform matrix in the professional field, in order to provide the industry with timely and diversified media products. In 2017, our authoring front had already won many honours, such as the best player in “good journalistic storytelling”, the chinese grand press prize, and had begun with good quality development。
(d) continue to innovate branding activities in the development of industries and industries. The 30 years of development have taught us that branding is an effective way to increase group influence, leadership, communication, credibility, and a powerful player in winning market competition. It is the only way to do it. In the future, we will continue, under the guidance of the competent authorities, to undertake more news and news outreach projects, to create and innovate high-quality branding activities and better service centres, and to work more closely with industry associations and units, to build platforms for exchanges and cooperation, to develop relevant industries, to carry out a variety of promotional activities, to open up ideas, to diversify and to promote group development。
In the 30 years that we have come back, we have gained a great deal of honour and have built the brand china news and press telegraph, whose authority and influence are constantly increasing, and our circle of friends is expanding, such as a child who has grown from childhood to maturity; we look forward to the future, we will not forget the beginning, but we will rise up again, we will refuel our sleeves, we will not bear the burden of the past, we will not live up to the expectations of the new era, and we will make the brand of china press and publications media group more visible。
We also thank you for 30 years! Thank you to all levels of leadership! Thank you to your colleagues! Thank you to the group of retired comrades! Thank you to all friends who care about caring for and supporting the development of our group! I hope you will continue to support us as you have done, and we hope that we will continue to work together for the future and that tomorrow will be a better day for the china news and press media group
