The clouds are so far away. On 19 december, the 2026 media innovation conference of the chongqing daily press group, known as "the future of chile and the new news", was held at the chongqing media centre。
The media innovation conference of the 2026 jubilee daily press group, “the future of ji-chul media” journalist yoon poem
More than 300 people attended the congress, including the heads of more than 10 municipal departments, including the ministry of communication of the municipal council, the network office of the municipal council, the municipal national council, representatives of more than 20 districts, including the sanjiang district, the saffeng dam and banan, representatives of a large number of leading domestic enterprises, such as the tetsu group, aliyun, cyrus, and chongqing。
Enormous reform
Five breakthroughs in systemic change
The party's 20th 3rd plenum called for “the development of mechanisms and evaluation systems for media-wide production and dissemination to advance systemic change in mainstream media”。
The media innovation conference of the 2026 jubilee daily press group, “the future of ji-chul media” journalist yoon poem
At the conference, the secretary and president of the re-statement group stated that since the “1455”, the re-statement group has been struggling with and keenly reforming and has made five important breakthroughs:
Mainstream public opinion is more powerful. Highlighted in depth, mainstreamed and authoritatively, the socialist ideology of the chinese character of the new era of xi jinping continues to be directed in depth。
Content production efficiency. Over the past five years, 31 chinese press prizes have been awarded, of which 7 are first prizes。
The platform is being built in depth. Building an “intellectual communication platform” to develop a “1+3+n” media-wide communication system. Ten cases were selected for china’s deep integration of development innovations。
International communication effectiveness has increased significantly. Ongoing development of the big west international communication centre and development of the “3+x” international communication matrix。
Deepening the reforms has yielded important results. :: deepening the “news + government service business” business model, successfully hosting major events such as the yangtze civilization forum。
Eco-restructuring
Building a leading press media group
It is well established that press development has now moved from a “integration transition” to a critical phase of “ecological restructuring”. During the “fifty-five” period, the restatement group will plan to launch a series of priority projects with strategic underpinnings and developmental pull to ensure high-starter steps, high-standard start-ups and high-quality development。
The focus is on four areas of development: upgrading the whole-media production system, deepening systemic change in the mainstream media, and developing a phenomenon-level platform and excellence with national impact. Accelerate technology empowerment and build an intelligent content production and operation system centred on a return to intellectual media platforms. Promotion of the upgrading of media services and deepening of the “news + government service business” to facilitate the expansion of the media industry. (b) create a new cultural business and expand the new consumer landscape of the cultural brigade。
Embrace change
Singing the song and the strongest song
At the meeting, zhang joon, deputy minister for public information of the chongqing city council and director of the municipal press office, stated that he stood at a new starting point in the hope that the group would rebuff the opportunity and move on, maintain its position in the mainstream media, and sing the main tune of the chinese modernization and revitalization chapter. • to work together to advance systemic changes in mainstream media and to deepen reforms across the board, and to accelerate the construction of a comprehensive, three-dimensional communication pattern that is spearheaded by the chongqing daily newspaper and the new chongqing. Building on the foundation of talent to promote the development of “four talent” for journalists, editors, moderators, commentators and mainstream media “light cavalry”. Insisting on first-rate and first-class competition, building up the visibility of news from the new jubilee and upstream. In cooperation with the relevant sectors, districts and enterprises, the transition to urban service providers and governance enablers has led to the emergence of a new group of party newspapers with strong communication, leadership, influence and credibility。
To new
Showing new things in the new chongqing
It's a confluence, it's steady。
At the conference, the heads of the centre for information and culture of the media of the clouds group made a theme-sharing exercise on future trends in communication。
The chongqing daily newspaper, the western international communications centre, upstream news, upstream finance, orbital media, cultural creative clusters, re-posting logistics companies, etc. Were branded。
It was stated that the chongqing daily newspaper would be followed by a thought-led promotion project, the creation of a major news synthesizing dissemination mechanism and the establishment of the red rock newspaper, among others, to promote a new breakthrough in systemic change in the mainstream media。
The west international communications centre focused on priority projects for 2026, including the international co-production of the music documentary " the west: songs - things in china's national rumours " , the land, sea and economics forum, and the global outreach initiative "opportunidades china" 。
The media innovation conference of the 2026 jubilee daily press group, “the future of ji-chul media” journalist yoon poem
The upstream news reports the effectiveness of its industry-wide coverage, region-wide radiation, eco-structure, and landscape penetration。
Upstream finance has introduced the emerging “upstream finance” media-wide communication platform, the “pasum and country america” media-wide communication platform, and the 2026 chongqing city new spring lights caller project。
The orbit media inc. Promoted the chongqing hill highland campaign. The project is working to create a top-level sports ip that will become a deep integration of “sport + culture + tourism”。
The cultural creative cluster promoted new integration of fashion, new platforms for digital operations, new extensions to exhibition exhibitions, new models for park operation, new scenes of insulation, etc.; and re-advertised the distribution logistics company's promotion of canteen food distributions, food supply chain vendors, etc。
Embracing change, moving towards new. The reclaim group is taking on a new mission, exploring new mechanisms, embracing new changes and making a new and greater contribution to the effort to write the chinese-style modernization and celebration chapter。
