Artificial intelligence, sweeping the internet in 2023。
First, chatgpt triggered a worldwide debate in which leading technology companies and large companies were involved and the ai concept unit took off. Digital technology is beyond imagination and raises a number of concerns, as chatgpt, the god of buffett, thinks, is remarkable but uncertain about the benefits for humanity, and the bold musker signed an open letter calling for “a moratorium on training more powerful artificial intelligence systems than gps-4 for at least six months”。
The wave has not stopped, with the generation of images and beautiful women on platforms such as tremors, quick hands and little red books, which at one time triggered a discussion about the possibility of losing jobs in the internet, and the use of a beautiful woman as a host for millions of people to enter the studio and start cashing。
We'll use the ai as host and anchor
These beautiful anchors, who are not so different from the real person, are in a good position to be sent with a mechanical voice to introduce the products of the live studio, and from time to time interact with the question from the screen, "is the anchor real?"
“these ai anchors can even deliver the goods 24 hours a day.” a company that sells ai anchors tells the electrician online that they can do it with the ai anchor and the real person “one-on-one” and they can respond in real time to the live-cast questions and “sunset” between the cash and live。
A number of vendors selling related services have been able to sell software and services for a minimum of us$ 299 a month and a maximum of us$ 50,000 a year under the banners “new winds after chatgpt” and “90 per cent of the live anchor is unemployed”。
On the one hand, the media reports a collective reduction in wages on the part of broadcasters and on the other hand, companies that sell related services have indicated that ai hosts are able to deliver 24-hour live broadcasts, bringing new increases and possibilities to businesses。
The doubt as to whether artificial intelligence will replace the real person appears in the minds of the operators who live on the air, but looking closely at these ai anchors, the images are not sophisticated, the word machine, “almost the skins speak the same way”。
Ai anchors are not yet a substitute for real-life anchors, and it is still unknown whether a merchant can make a leap in sales through ai anchors, but this group of anchors of chatgpt and ai concepts has already made a lot of money for “sellers”。
Ai anchor, 24-hour sunset
At two o'clock in the morning, the hostess is still online。
When the user enters the live booth, this beautiful anchor reacts by reading out the user's name with a slightly mechanical voice, and then introducing the commodity: "oh, it's very easy to read the link."
With the exception of green screens and a slightly rigid movement expression, there is no difference between hair, dress and real person, and the identity of the anchor is not indicated on the air. Only if users are curious to ask “is the anchor a real person”, the host will answer: “the anchor is ai.”
This group of ai anchors is mainly present in the local community newsrooms, where they sell various kinds of foods, liquor groups, and occasionally in the department stores's cut-out commercials, but the applications are more uniform, mostly in the form of simple lectures, with few items, except local community purchases, which are department goods and fast-forwards。
Virtual anchor is no longer a new concept。
Ayayi, two years ago, in a small red book, yyayi, a national phenomenon-like virtual anchor, with numerous large factories and brands in place to smoke powder with a very different style of virtual anchor. However, the virtual anchors rarely appear in live booths, more often in the form of graphics and short videos。
Now the ai anchor goes straight into the live booth, the live chats evolve, and the platform sensitive words are actively circumvented. In the vibrating booth, the aai anchor said, “the baby who comes in can look at the booths” and “now only 9. 9 meters”, while in the expressing booth, the ai anchor added a little bit of old iron, saying, “welcome to the newly arrived treasures and focus on the path.”。
Ai anchor, "the foreigners work for you."
It's a little rough, but it's a lot of business. A vendor selling related services indicated that there were dozens of live dealers and accounts using their company's technology, and that they used ai technology for overseas scenes, broadcast on tiktok and available in english。
Journalists were contacted by a company selling the ai host system, which stated that they could achieve “stop 24 hours” and that it would be more efficient to make live broadcasts, “the pv (browsage) of the single-day radio booth brought by the ai anchor is at a minimum of hundreds and up to 780,000, and the daily average of more than 10,000, which is certainly better than not available”。
However, further observation shows that the ai anchor is more like a background board in its practical application, and that the merchants using ai anchors are similar to couriers and do not form their own supply chains, but simply act as candidates. The ai anchor responds to questions from the live broadcast, introducing some commodities and preferences, but the rhetoric is always over and over again, and consumers need to communicate with hand-held customers if they want to know more about write-off, logistics and after-sale issues。
All over the internet, ai "seller"
Searching for “ai anchors” on platforms such as dithered sound, fast hands, video numbers and a number of electrician platforms, several hundred accounts for the sale of related services can be found, and some service providers have set up live booths to sell services directly under the banners “ai” and “chatgpt”。
The process of purchasing services is also not complex and can be accessed by consulting the relevant vendors to determine the demand and image of ai anchors and by the company offering a recommended programme to purchase them。
Selling "ai anchor" at video and little red book
Different businesses correspond to different models and prices, with some selling their products through software packaged in large shell plants and others helping users to build ai anchors through self-developed software。
A personal service provider indicated to the electrician online that only $299 was required for its own software, and that the immediate expression software was a shelled digital person software, and that the live interfacing function had been achieved two to three years ago, “it takes tens of thousands a month, but i sell the entire package for 299 dollars, and then the software requires you to be able to work with the conference crew”。
This type of ai anchor, more like a new bottle of old wine, sells two years ago to the users of the popular ai concept to get into the live booth。
Some studios and companies have indicated that they have research and development capabilities and that the services provided are more diverse: in addition to the provision of different ai anchor templates, the donation of equipment such as mainframe, live screens and one year of sale, live chats are taught, alternative operating services are provided and software is updated monthly。
Some companies can also provide customized services, providing a few minutes of video and photo access by the user, recapturing an "image 90 per cent" of the ai anchor and producing an ai anchor action template that can be used during the live broadcast, combined with an intelligent voice interactive system, which can be customized and put into operation in 3-7 days。
A lot of platforms are selling products
These companies, known as autonomous r & d, would also be more expensive: if it is not necessary to customize the image of the anchor, the fee is 2500-3500 a month and the annual fee is even cheaper at 5980-9980. If it is to be customized, it will cost an additional $20,000-35,000 per year. One company also indicated that it provided a full set of ai anchor programmes, equipment and alternative operating services without customizing the anchor fees of $6,000 and $30,000 a year, while requiring 50 per cent of the user's benefit from live broadcasts。
A number of service providers are selling their services simultaneously. “a number of companies can do it, and it can be done anywhere, but it may not be possible to do it, depending on whether it works or not.” some service providers themselves do live operations, and ai anchors are more of a tool to leverage and work with businesses, and operating on their behalf is the business that follows up more profitable. “look at our accounts, which used to be a gmv (platform transaction) of 50,000 a day, we now fill the gap in the absence of the live anchor with the ai anchor, with a one-day gmv of 60,000 to 70,000 dollars.”。
In introducing the goods, the service provider also compares the ai anchor with the real anchor, resulting in the user's order: “a live team of 3-4 people is paid $20,000 a month and $240,000 a year, and an ai anchor can take over a team of up to $30,000 a year, saving $200,000”。
A number of back-office data were also shown as success stories on the company's live and account home pages, with the ai anchor talking on the live radio and the account back-office data rising。
I'm not going to be li jiaqi
Many of the service providers concerned referred to ai anchors as “new winds of 2023 live” and, in the course of the campaign, brought on board the beautiful women who had been created by artificial intelligence “chatgpt” and road ai, all over the internet。
But looking at a lot of live booths, it turns out that the ai anchor and artificial intelligence are not much of a relationship。
In the live booth, the action of the aai anchor is in fact circular, and the live talk is the voice that was programmed in advance, and it does not reflect much "smartness" except for the immediate capture of the word answers to the live interview. In customizing the image of the anchor, the relevant studios and companies require that the video provided by the client be followed by the required action, and the selected customized anchor product is also used for circular action in the video。
In addition to the heat of ai's artificial intelligence, some companies have introduced the services with a rather illuminating message, calling the ai anchor a battered worker who does not get tired, does not resign, and “relays future trends instead of regular anchors”。
At present, however, it seems difficult for ai anchors to replace them。
On the one hand, the viewer of the live booths using the ai anchor shows that the vast majority of them are local life packs, some of which are department stores and fast-forwards, which are essentially standard items, and are recommended by the relevant service providers for local life group buyers and fast-forecasters。
In the non-sample areas of clothing, makeup, etc., the ai anchor does not eat aroma. The delivery of the specimens needs only to be clear about the functionality of the product, but in the non-proscript area, the viewers prefer to learn about the use of the product during the live broadcast, see the visual effects, listen to the anchor and explain the details, which cannot be achieved by the ai anchor。
On the other hand, there is no substitute for ai for the human set-up and ip capabilities built by the live anchor。
Li jia qi is the one with the lipstick, dong woo hui is the one with the knowledge, and tvb is the one with the "old hong kong star", and has developed different styles of delivery. Li jia qi’s words “all the girls” are enough to mobilize the mood of the live broadcast, to allow countless women to buy and buy, and the knowledge of dong qi zhong qian dynasty is to make a lot of friends feel that they are in school, and tvb’s quiang language plus hong kong drama features, and to bring the audience back to childhood。
"ai anchor plus live broadcast behind the scene"
But now the ai anchor is no different in terms of people, it's just a live support tool, it's not an ip, and it's hard to mobilize audience sentiment. A businessman who had purchased the ai anchor service indicated that, because the ai anchor interacted badly, the user did not retain the effect and the voice of the voice did not give much natural flow。
In order to interact, some businesses using ai anchors have also used a real-person combination of ai anchors, with real-time interactive presentations behind the scenes, and ai main broadcast mirrors to mouth styles, but the cost of manpower increases。
From the platform's perspective, there are also risks to ai anchors。
The official short video of the vibrating means that the tape will be found to be irregular
Although a number of service providers have indicated that ai anchors will not be restricted, the daily experience of the live streaming of the video shows indicates that the platform is well managed, accounts are restricted or points are withheld and, to some extent, ai anchors are packaged and live. “although there is no provision for the live broadcast of ai, it may be managed by the frequent presence of ai anchors”。
The platform’s supervision is not known when it will be possible for businesses to reduce their efficiency gains through ai anchors, but many of the “solders” who sell the services are the ones who make a steady gain in the heat of ai anchors。
The cover is from cyberangel
