Que
25 new to q: 22673706; 25 great lakes q: 725780397
25 lake division q: 519061804; 25 south central q: 313292811
25 long q: 71046998; 25 lake q: 59844325
This week we're in the seventh phase of our knowledge reenactment
This week is about usJournalism
Or start with the basic concept of mandatory exams
This week's knowledge reset
Right."Media integration"relevant terminology interpretation points for learning
Let's do a simple combo
In front
Media integration has been a high-frequency consideration since its inception, and media integration has been a hot topic that has been explored and practiced by the academic community in recent years. This importance is reflected in the new study, which has been examined by almost every institution. So the explanation of the name on the board is something that you need to understand。
It's a very important high-frequency test, both in terms of noun interpretation and in terms of other short answers and discussion, and it's a cross-reference for students to sort out media integration-related nouns, so that they can be summarised and recited! Let's study together
Next
That's us
It's part of the 7th cycle of journalism
01
Media integration
Memory thinking: definitions + formulation + basic form + requirements
Media integration is the inter-media interface between the new media and other relevant factors. Media integration is narrowly and broadly defined. It is narrowly defined as a combination of different forms within the media industry and as such the formation of mega-media groups; it is broadly defined as the convergence and integration of media and other relevant elements, including media patterns, media functions, means of communication, ownership of capital, organizational structures, etc. (definitions)
In 1983, professor pool of the massachusetts institute of technology introduced the concept of “media integration” in “freedom of technology”. In his view, media integration meant a trend towards multifunctional integration among the various media. (proposed)
There are three basic forms of media integration: content integration, the production of different media forms, the formation of digital technologies across platforms and media, the use of digital terminals, and the formation of multi-level, multi-type content integration products; network integration, which mainly refers to the integration of media transmission channels; and terminal integration, which primarily refers to the integration of end-use applications of access to media products for audiences. (basic form)
In the new media environment, media integration has an important impact on media news production, and traditional media can win in an intensely competitive internet environment only if they adapt to information gathering, information production, information dissemination, and audience feedback: multiple sources of information are used to ensure the authenticity of news, visualized news presentations are used to increase the audience's perception and reach the entire media matrix. (request)
Knowledge extension
Media integration
Media integration refers to processes and trends in the gradual erosion of borders across media patterns and the gradual dominance of multifunctional composite media. In 2014, media integration officially increased to a national strategy. The year 2019 marked a year of deep and deep media integration, with significant progress in the systematic, multi-grade and reconnected construction of media integration platform positions around the overall media development trend of “all-round, holographic, full-staff, full-impact”。
At present, the country's media integration is still characterized by institutional rigidities, backwardness of ideas, unresolved problems of failure of channels and a lack of established profit patterns in integration. Media integration must therefore be based on deep integration, supported by advanced technology, content-building and human development, and accelerate the move from the “accumulation” to the “inclusion” stage, with the effective integration of media resources and factors of production and the integration of information content, technology applications, platform terminals and management tools。
Cases of media integration:
It's on the radio
The radio anchor said that the radio column was mainly in the form of a one-minute, one-minute, short-screen video, which interpreted the content of the day's news programmes and recent news stories from a personalized perspective, in an attempt to convey mainstream voices in a new way。
Joint restructuring of the poster industry group and the eastern network
The poster industry is one of the leading media groups in the country, with well-established and well-known newspapers such as liberated daily, paper, new people's night. The joint reorganization of the shanghai poster industry group and the orient network will enhance the overall public opinion orientation of the shanghai media. This joint reorganization will consolidate the production and technical resources of poster industry groups and the eastern network in the field of new media content, deepen the search for an integrated media development path, supported by “content-building as fundamental, advanced technology”, and use mainstream values to manipulate “calculations” to make mainstream voices more accessible, broader and deeper。
Soo, miku, the olympics
In addition to traditional live television broadcasts, the winter olympics are broadcast live, and new media, such as mullo videos and canon videos, are broadcast live on the web platform. In addition to official platforms, omega has given the mimu platform the right to transmit the entire game, and platforms such as telecommunication, quick-starters and others have the right to delay on-demand。
Media integration
Integrating the media is a vehicle that makes full use of the internet, bringing together the different media, which have both common and complementary elements, in terms of human resources, content and publicity, and bringing about a new type of media that is “resource-friendly, content-inclusive, advocacy-inclusive and benefit-sharing”. Meaning
Media integration went through three stages, from the “you, me” phase, where media in all forms came together, to the “you, me, me” phase, where different media began to merge with one another, to the “you, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me. (development phase)
02
All four media
Memory thinking: definition + content + meaning
All four media means: full-time media, holographic media, full-time media and full-service media. (definitions)
These include: (i) a full-time media means that in news reports, the media can simultaneously follow, record and broadcast the entire process of news production and achieve “live state” information gathering, editing and dissemination. (2) holographic media means breaking the gap between the physical world and the digital domain at the technical scale of the media, enriching the medium product form and retrieving to the greatest possible audience the true form of the physical society. (3) full media means that the participants in the production of information are no longer limited to professional media practitioners, and the various social actors are entering social information interaction through the internet. (4) a fully effective media requires a reasonable combination of available resources to optimize transmission efficiency, communication effectiveness and media effectiveness. (inside)
Media integration is on the rise, and the presentation of “the four media” offers concrete goals and directions for the next transformation of media depth. The “four-six media” argument is a scientific judgement of the distribution patterns and public opinion ecology of the new media after their full emergence, and provides a full and profound picture of the media patterns that china is facing today. Meaning
03
Level 4 integration
Memory thinking: proposing + definitions + meaning
The fourth level of integration is an important concept set out in the opinions on accelerating the advancement of deep media integration issued by the central office of the cpc and the state council office in 2020. (proposed)
It refers to the integration of the media, driven by advanced technology, through key technologies such as 5g, big data, artificial intelligence, and in line with the principles of pooling of resources, sound structure, differentiated development and efficient synergy, to improve the integration of the media at the central, provincial, municipal and county levels. (definitions)
Integrated organizational structures adapted to the dissemination of media-wide production and production, and new processes of production, resulting in an intensive and efficient content production system and communication chain. Meaning
04
Central kitchen
Memory thinking: definition + form + characteristics
The central kitchen is a content production mechanism and digitalized mode of “one-stop planning, one-time collection, multiple generation, multiple dissemination, round-the-clock rolling, global coverage”. (definitions)
The central kitchen consists of two main sections, the news-gathering and news-editing services, and uses a single centre of information wisdom to coordinate the work of the various departments and achieve co-location. The central kitchen core remains old and old integration and integrated management. It has the advantage of integrating resources, reducing costs, diversifying presentation, real-time publishing and intellectual customization. However, there are also shortcomings in homogenization, low utilization and technical training. One of the most prominent cases of major coverage, “one-time planning of multiple, multi-distributive, round-the-clock” was the introduction of this model by the daily people's journal into the field of news dissemination, creating a unique “production” model for news. (form)
The central kitchen operation mechanism is characterized by the following: (1) re-engineering the process of “programming and production” through the creation of a “programming” network adapted to the production of the media; (2) reforming the structure of the production department to strengthen the functions of the media master studios; and (3) strengthening performance appraisals and innovative incentives. The central kitchen is a product of the integration of old and new media, an important player in the innovative development of traditional media production mechanisms and modes, and an important means by which traditional media can activate internal elements. (specifics)
Knowledge extension
“central kitchen” type
1. Aggregation
The aim is to build a media consortium through content, technology and channel sharing. In general, the media develop cooperation around content and technology, with a focus on bringing together other media and institutions to produce content, setting up platforms and distributing content to other media and institutions. For example, the “china media integration cloud” platform of the people's daily and the “yang jiang yun” of the hubei group。
2. Internal control
This means the institutional re-establishment of internal media mechanisms through the central kitchen. It is common to bring together journalists, editors, visual and technical staff from various newspapers, departments and new media outlets within the media group, and to establish a media-wide information centre for integrated management and command and control. Such as the media command centre for integration of the ljm。
05
Memory thinking: proposing + definition + functionality + strategy
In 2014, the central leadership group for comprehensive and in-depth change considered and adopted the guidance on promoting the integration of traditional and emerging media, which clearly proposes a new mainstream media. (proposed)
New mainstream media are the mainstreaming of new types of media or the upgrading of mainstream media. They are new mainstream media groups that are diverse, sophisticated, competitive, powerful, communication, credible and influential. (definitions)
The core function of the new mainstream media is to enhance the voice of mainstream media in cyberspace. This is currently the highest-level design for media transformation, and it is the ultimate goal and demand of media transformation. (function)
Such a function necessarily requires that mainstream media groups be able to build a media platform that operates on the internet and is broadly accessible to the public and society at large, bringing together a large number of users and building user sticky. Policy
Knowledge extension
Mainstream media
Mainstream media are media with a dominant social mainstream as a major audience, with serious news as a major feature, with professional philosophy and cultural self-consciousness, that safeguard and promote mainstream culture, mainstream values, are important in competing regions and have a large market share, and are socially responsible for social development. (definitions)
There are scholars who consider that the value system of mainstream media has four dimensions: mainstream information, mainstream audiences, mainstream markets, and mainstream brands. (value)
In my country, the mainstream media have been centred on party newspapers, party magazines and news channels on radio and television. In addition to shared long-term and broad-based performance, there is a distinct feature of authority in the eyes of the audience. (specifics)
Mainstream media play an irreplaceable role in promoting the mainstream values of a country and are the backbone of mainstream values. (evaluation)
06
County media integration
Memory thinking: definitions + modalities + functionality + meaning
The county-level integration media is a grass-roots integration media platform that integrates the resources of district-level radio and television, periodicals, newspapers, new media, etc., and conducts media services, party building services, government services, public services, value added services, etc. In august 2018, the national conference on the promotion of publicity, for the first time, launched the “district integration media centre”, which states that the building of the county media should be implemented as soon as possible, so as to enhance the dissemination and orientation of local media. (definitions)
The building of the county-level integration media centre is dominated by county-level radio and television stations, through the integration and development of all county-level public media resources, such as county radio and television stations, websites run by county party committees, internal newspapers, clients, micro-intelligence and microblogs. The construction of integrated media at the county level is focused on mobile-end transmission, while the mobile-end mode of transmission is mainly audio-visual, and media is typically broadcast + television + newspaper + website + client + twitter. (model)
The integration of the media at the county level will have three levels of functionality: (1) information. Promotion of local policies, publication of local messages, promotion of local images and guidance of local public opinion; (ii) open government. Attracting people from all over the county to be present and present on this large web site; (3) life services. An intellectual life service platform that integrates the media has been developed with an important goal of serving the local population. (function)
The reform of the district integration media centre is a profound transformation of the district media, which addresses such important issues as institutional reform, resource consolidation, process re-engineering, institutional innovation and communication network re-engineering, and is a comprehensive reform of the district media. The reform of the entire media system of the country will inject new energy and a solid soft foundation. Meaning
07
Platform media
Memory thinking: origin + application + nature
The platform media, also known as the platform media, in 2014, the united states social media website sulia ceo jonathan glick, published " the rise of platform media " on the science and technology investment news network, recode, presenting for the first time the concept of platform media, describing media forms that represent future integration trends, referring to the intersection of the “platform” and “media”, which is a two-way integration process between internet science and technology platforms and media: on the one hand, the platform produces content for its own platform by hiring or funding editors and authors; and, on the other hand, the media transforms content production and consumption to the platform through open content publishing platforms. Then jerome suggested: “the platform media means an entity with both the professional editorial authority of the media and the open digital content specific to the user platform”
Rather than content and dissemination on its own, such platform media create a benign, open platform with the power of rules, services and balance, and open to all content providers, service providers, large institutions and individuals, where their unique values can be exercised as they please. In china, there are micro-clinics, today's headlines, uc headlines, penguins, web-news, etc. (application)
In essence, “platform media” is essentially an open and social service platform. (substantive)
Answers and memoirs:
If the term is interpreted in a separate way, it is possible to write what it contains (the students can write on their own the basis of the small points in the different points of reference in the school's memory, and the principle of one minute of 40 words is sufficient). And we need to look at other linkages
