Ip (intellectual property), i. E. Intellectual property, is “ownership of knowledge (property)” or “intelligence (property) ownership”. This refers to the legal exclusive rights of persons with respect to the results of their intellectual work, usually the exclusive or exclusive rights granted by the state to creators for a certain period of time. It is essentially an intangible property right and its object is an intellectual product or an intellectual product. Intellectual property rights are civil rights and are protected by state law。
In recent years, the great commercial value of ip has been manifested in the visualization of literary works, with a large number of video ip hatchings in the audience and a wave of visualization of literary works. This boom has also engulfed the sports industry, with sports ips with distinctive features such as the olympic games, china, the middle net cba, football events at all levels, basketball events, tennis pings, electric competitions, volleyball events, bicycle marathons, track and track events, fighting and racing cars. Many national and international internet enterprises, such as pptv, telecommunication and millet, have joined the sports industry, and sports ip has become a popular theme。
When it comes to sports ip, the first one is thinking about sport ip, which is not limited to this, but includes sportsmen, sports stars, sports products, etc., but sport ip, which is the core product of the sport industry, does show great commercial value in the development process of the sport industry。
Internet companies have been working hard to win over sports events. According to media reports, the 2020-2025 season renewal agreement between sports and nba on exclusive transmission rights for digital media in 2019 is expected to be $1. 5 billion in five years; the next three years of medium-to-medium copyrights for sports in 2021; the year 2017, the sports drive won all-media copyrights for events under the umbrella of the united asian contest, the 12 competitions, the asian cup, and so on; and 2016, the purchase of a $2. 7 billion-dollar super-copying right for play and sport has been granted exclusive new media transmission rights for the 2016/2017 seasons. In 2020, mikou became the top partner in the 2020 tokyo olympic games, the 2020 european cup, the 2022 beijing winter olympic games and the 2022 qatar world cup, and mikou users were able to watch the full live and on-demand content of the four top events on the migu video platform. The position of the ip in the sports industry is self-evident。
In recent years, sports events, which are the core products of the sports industry, have become a turning point for a large number of capital, internet and sports enterprises, a trend that has been driven largely by:
1. Policy support
In recent years, policies have been put in place to establish the importance of the industry in the country's development, to regulate the operation of the sports industry and to ease the restrictions on the right to relay events. The 2014 opinions on accelerating the development of the sports industry for sport consumption suggest that the future of the sports industry will introduce market-based instruments and decentralization to expand the size of the sports industry market. The china general programme for the reform and development of football in 2015 proposes innovative ways of rebroadcasting and promoting the operation of football games, exploring ways of integrating the development of traditional and new media in the field of football and increasing the income of new media markets. In 2018, the general directorate of sports developed the opinion on the further strengthening of the supervision and management of sports activities to ensure the continued healthy development of sports activities。
2. Infinite value of industry
According to the data, china's share of GDP in sports was 1 per cent in 2020, and it is expected that by 2025 china's share of GDP in sports will have doubled compared with 2020, that per capita consumption in sport will have increased by 30 per cent over the same period, and that projections of the national economy's share in sports and future trends indicate that there is considerable space for the development of the sports industry and that there is great commercial value。
3. Media technology development
Media technology has developed rapidly in recent years, with live broadcasts, 5g plus, 4k high-cleansing, immersion games, etc., basically allowing users to observe the games at any time and anywhere via internet television, mobile phone and pc. The rise in the experience of the games is also an important factor in opening up the audience to sports events。
4. Race ip identity
The ip for race is different from that for video ip, where a literary work hatches, where it is updated very quickly and where there is an independent segmentation. However, the stability of sports events is such that they can be held from one session to the next, with a longer life cycle of relative visualization of ips and the constant emergence of sports stars in clubs, which continue to be the face of events and clubs。
5. Sport culture as a trend
The country's economic growth in recent years has been accompanied by a steady rise in spiritual pursuits and rising living standards. The pursuit of sport, sport and health is becoming a trend of social pursuit, with an increasing investment in national sport consumption. According to data from the national statistical institute, after 90 per cent of the total population of the country, the population is as high as 194 million, a group whose consumption characteristics tend to meet such needs as recreation, leisure, socialization and fitness. These groups have similar consumption characteristics after 85, 90 and 95, and they have enormous consumption and purchasing potential。
What is the hidden potential of the value of sports games
1. Economic effects of fans
The sports fan economy is reflected in the entrepreneurial income generated by the relationships between fans and sports icons, sports stars, sports clubs, such as sports icons, clubs, teams that buy tickets to live games for their favorite sports icons, clubs, teams, or online fee-paying games, as well as sports stars, icons like or proxies. By discovering the culture of the fans, businesses identify the interests of the fans, satisfy their consumption needs and even create new ones, thereby transforming them into consumption and making a profit。
2. The chain reaction of commercial operations
The value of sporting events ip is not only on the money invested in the event and the ticketing, rebroadcasting of copyright output, but also through a series of commercial operations that can trigger a chain reaction. Such events stimulate consumption by viewers and stimulate growth in urban tourism, catering and accommodation. There is a huge consumer market in the perimeter products derived from the games ip, such as sports and entertainment events, star-activated or used shoes, as well as various games and idols。
3. Continuing impact of sports events
Sports event ip continues to influence. The continuity of the impact of the competition has led to the extension of the value cycle. For example, the city where the event takes place can become a fan-clave, boost tourism consumption; a sports star's shoes; copyright revenue from the continuous transmission rate of the event; and the sponsorship funding that the event attracts。
Sport events ip are at the heart of the entire sport industry and play a crucial role in its development. Although sport events are known to have great potential for development, the creation of quality sports events requires continuous exploration by sports industry practitioners, continuous stock-taking of the industry's social environment, and the identification of the most appropriate designer for sport. The development of the sports industry and the advancement of the national sports industry will be better promoted by finding appropriate models for the development of sports events and the establishment of a platform for the long-term development of sport programmes。
