Influenza is the most common respiratory infection among our children. The annual concentrated outbreak of childhood influenza has had a significant impact on our paediatric referral system and has given rise to widespread concern throughout society. The fact that children's immune systems are not yet mature and are relatively intense in their daily activities makes them more vulnerable to exposure to the virus and tends to develop faster and more intensely when infected. As children often play the role of “virus transmissors” in the spread of influenza and become key nodes for the spread of the virus, strengthening the prevention and control of influenza among children is both a necessary requirement to safeguard the healthy growth of children and a key measure to safeguard the public health of society。
In the winter and spring of the current year, the east sunshine has been working together to launch operation v, a public benefit programme for the prevention and treatment of the influenza of children, known as "wild influenza in the home" in all major drug chains. Since its launch in november, this public-interest campaign has rapidly taken root in various cities throughout the country, creating a “learning, influenza, child-friendly” epidemic that integrates interesting interactions with professional science in a more dynamic and caring way to reach thousands of families。
I'm going to teach you how to communicate with kopp
In the theatres of wuhan and hangzhou, etc., the east sunshine drug elaborates the influenza knowledge fair where the general and interactive influenza are shared. The event site set up an intellectual and interesting “eight doll-coach challenge” where children and parents participate in interactive games such as flu stickers, healthy endings, etc., and learn easily about influenza prevention and control, such as “what are the typical symptoms and manifestations of flu?” and “why is it easier for young children to catch flu?” many families not only reap full general knowledge of the subject but also receive health protection gifts from east sunshine. This immersion has made possible a seamless interface between health science and life scenes and the “last kilometre” of health literacy。
Cope road show, enabling end health services
In priority drug stores throughout the country, such as leung fu, gozi, kenshin and dae zhuin lin, the kopolu of operation v, the east sunshine influenza, is running. Through a combination of knowledge dissemination and interactive experiences, activities effectively address barriers to communication between brands, shops and users: the value of the east sunshine medicine in terms of professional content has raised brand awareness and trust; the pharmacy terminals have gained professional empowerment and enhanced service image and user stickiness; and the parent-child families have gained practical knowledge of health protection at home. This model has succeeded in achieving the three ends of value-sharing between brands, pharmacies and consumers, and in building a healthy health science and ecology。
Global dissemination, building a physical science network
The depth of the multiple scenes under the line is felt, and the eastern sunshine medicines also provide multi-level, in-depth content science through authoritative media such as the mothers ' net, the maestro, the baby-friendly platform and the phoenix network. At the same time, precise advertisements were broadcast in cinemas and community-based high-frequency (hf) scenes where parents and children gathered. Public service announcements for the prevention and treatment of the east sunshine influenza are expected to reach millions of target populations with the hot screening of popular pro-child films such as mad animal city 2 and avanda 3. In conjunction with community neighbourhood and television commercials, a 3d transmission network with online and offline connections and multitouch coverage was formed。
Ongoing deep tillage and child health lines
This public welfare campaign is still on fire, and the east sunshine drug has built a comprehensive system of child health protection through a multi-dimensional, accurate communication chain covering internet media, yard lines, pharmacies, communities, families, etc. Every focus on children's health, every strengthening of the health line, is a positive response to the “health china 2030” strategy。
Next, east sunshine will continue to work with all sectors of society to further develop the field of child health, so that scientific concepts of prevention and treatment can reach out to more families, so that professional health services can provide children with a strong and warm health line and contribute to building a national influenza prevention and control system。
