With the rapid increase in the incomes of chinese citizens and the escalation of the concept of child-rearing, paper diapers have become a daily necessity for infants and young children. As a result, a large number of industry and financial analysts have great confidence in the future prospects for china's paper diaper industry. It is worth noting that in this competitive competition between transnational brands and home-grown firms, it is clear that home-grown brands of paper diapers, such as shang anller, and brands such as new senses of paper diapers, are placed in high expectations by industry experts。
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“in view of the absolute number of births and the sustainable growth rate of the prevalence of use of newborns, there is no doubt that the paper-urea industry will initiate a well blowout development period.” according to industry observers, the number of women of childbearing age aged 20-29 years is currently at a peak of around 110 million, with more than 75 million children aged 0-3 years and between 17 and 21 million new births per year. In the light of market developments, even though the concept of the consumption of diapers in the developed regions of the eastern coast has become widely known, the national rate of use of diapers for infants is still less than 50 per cent. Thus, paper diapers, which are a rigid demand, are bound to offer attractive opportunities for expansion。
Between 2010 and 2017, the largest market for paper diapers in china will nearly triple, from rmb 20 billion ($3. 3 billion) to rmb 57 billion. Added to this is the fact that businesses see the market for baby diapers because the domestic market for baby diapers is profitable. The profit margin for domestic baby diapers is about 30 to 40 per cent higher than in foreign markets。
The expert said that the great temptation of profit had attracted many brands into the market for diapers, and that it was likely that the chinese brand had won a great deal because they were more aware of china's own market. He also indicated that of the more than 1,000 sizes of paper diaper brands, the most distinctive and surprising of marketing strategies and techniques was the new sense of paper diaper brand。
It is understood that the current development of market channels for paper urea is based mainly on agency and unionization, and that market blueprints are being enhanced through the management of regional, provincial and municipal proxy channels. This traditional mode of channel development has the advantage of being able to develop the entire distribution market network more quickly and to produce more quickly; it has the disadvantage that each level is divided into profits, the profit space at retail outlets is reduced, the marketing drive is insufficient and more market extension funds are needed to support development。
And the new sense of a paper-urepants proxy is a new, purified, bad, well balanced and resolved dilemma for brand-makers to develop a wider market and to give sufficient profit space to agents. According to mr. Zhang weihan, the manager for the new sense of the paper-panes market, the new feeling is that flat channels operate, making a profit on partners, helping distributors everywhere to make easy wealth dreams and win-win markets。
It is understood that, as one of the first companies in china to produce paper diapers, china has been in the forefront of sales for 10 consecutive years, with its three proxy winnings and its strong ten-fold advantage. First, there is a guarantee that money will be made, first, with a large margin of profit, bottom-up operations, instant return, and transparent agency policies; second, with a guarantee of exclusive sales, with areas divided by market capacity, and exclusive agents feeding through the whole market; and, again, with a good market order, a zero-trading order, a clear reward, a heavy fist to protect the interests of each partner, and finally, with a strong brand effect, a new sense of 20 years of deep-earthing in the women's, baby's and child's hygiene industry, with a strong brand name and credibility。
The second greatest treasure, the most reassuring product. One is the high quality of the product, the full import of international raw materials, together with a rigorous iso quality management system, which ensures excellent quality in new senses of diapers; the other is the abundance of product lines, ranging from baby diapers, sanitary towels, to female and infant towels, covering 40 subcategories in five main categories; and the third is the high capacity for product development, with a new sense of an internationalized background development team and an international laboratory with first-class equipment to ensure quality and advanced research and development capabilities。
Third rule, zero risk. First, no agency costs are required, and no membership, agency costs are charged, and trial loading, advertising material support is provided; secondly, the input threshold is low, and the initial order requires more than 20,000; and lastly, 100 per cent of the package is replaced, the product is ready to expire, and the product package is withdrawn from the market to reassure the wider distributor。
“the operation of the market for new senses of paper diapers using the rural urban encirclement strategy will help them grow rapidly and soon become a brand of industry leaders.” industry observers say that, unlike large brands, there is a new feeling that they are constantly developing grass-roots distributors at the county level, both to maintain a profit space and to manage the market, together with the quality of the product, and that the whole market distributor system is more stable, safe and healthy, and that there is considerable room for development. It is understood that the new sense is now inviting powerful dealers from all over the country to join forces to win wealth, and experts suggest that interested agents take advantage of the opportunity to enter the market early。
Responsible editor: zhang dei
