Domestically, strawberry talks about danton and danton strawberry talks about east harbor. This small town, known as “china's strawberry first county”, is located in an internationally recognized fruit-growing gold belt at 40° n, where sea winds and cold and humid mountain forests intersect, together with micro-acid palm-front land, provide unique conditions for strawberry growth。
Dandong agricultural co. Ltd. Is the largest strawberry grower and sales company in east port and is known as the “top-tip” in strawberry. Recently, the sky is clear. In the wind of the sea, journalists came to the company's kibbutz farm with a mass chinese team of thousands of miles of filming, crammed into a shed covering 210 hectares and visited the aaa-class strawberries farm, which this year was awarded a “liao ning prize”。
From planting to selling to growing
When it comes to the history of dealing with strawberries, the general manager of the farm, tsui sang, smiles on his face: "it's long when it's gnawed."
In the 1990s, xu started planting strawberries with the surrounding farmers for several years, with their production, quality and size not stable, turning into a strawberry trade, bringing together the strawberries of the farming family, and buying them together for wholesale distribution. A few more years later, he found that some high-end strawberries could be sold at better prices, but that they were based only on decentralized farming, with varying standards, even less uniform management, and that the quality of the strawberries acquired could not be guaranteed。
It's just that i'm going to have to "go down" my way. “we decided not to re-sell, but instead to focus on planting, creating higher-end strawberries that are more standard and responsive to market demand.” suh jun's thoughts went back a decade ago, “in 2013, i started running a farm and started planting land. After some five years of planting, the problem of ground-planted varieties has gradually become apparent, with insufficient light, considerable regulatory difficulties, a low degree of decay on the side of the ground, a lack of even colours and a lack of quality, with sales entering the bottlenecks as markets develop.”
In 2018, xu guang changed the method of planting the ground to a high shelf. In this way, strawberry light is more even, color is better, quality is easier to control. At the same time, strawberries are hung in the air and are healthier and not contaminated on the ground。
“we now grow more than 20 hectares, producing about 750,000 kg to 1 million kg a year, and increasing our annual sales from $5 million in 2013 to over $200 million last year.” suh qiang smiled, saying, “this size is in the head
Full chain control and traceability
"doing the top strawberries in the country," this is seo jun's location for the company. In order to achieve this goal, enterprises firmly hold the planting chain in their own hands.” in addition to the use of sheds and taller plantations to control light heat, many measures have been taken to harmonize planting standards and to ensure that the fruits are of the same quality.” xu jun said。
In 2018, investments of millions of yuan were made to introduce a fully automated integrated water fertilizer management facility. Based on strawberry growth, the front end of the system will follow the setup, with a modest addition of trace elements to the water, where water and fat are matched and transported together to each of the whole farm. The seedlings not only reduce the human cost of fertilization and watering, but also enable each strawberry seedling to absorb the same nutrients, ultimately standardizing strawberry taste and nutrient content。
Speaking of consumer misgivings about strawberry pesticide residues, xu pointed to a wood box-like device in the middle of the ring, and said, "what do you think it is? It's around 3:00 p. M., and if you come in by 2:00 in the sun, the shed is full of bees. And if you're worried about agricultural disability, you can just see if it's bee pollination in the shed." xu jun explained: “bees have high environmental requirements, but bees cannot survive when they have some pesticides.” indeed, journalists found several bees in strawberries that had not returned to their nest。
According to xu, in order to ensure food safety, strawberries are tested daily and in each batch, with a monthly check-up conducted by the relevant department to ensure that problem strawberries are not found in the workshop。
In addition to the planting chain, quality is also controlled in the sorting and logistics chain. The farm divides the sorting between primary and primary selection. Before entering the workshop, a number of deformations, bad fruit, pathological fruit, small fruit, green fruit are picked out; the precipice is in the workshop, where the maturity, size, etc. Of the strawberries are selected in accordance with the requirements of the client。
From the field to the factory, every link is monitored on a real-time basis on the farm to ensure that the whole process of strawberry production is effectively controlled。
Better standards than industry
At the beginning of this year, xu went on to sign up after hearing from the market regulator that the liaoning provincial government had stepped up its efforts to build a "liao ning qui". In accordance with the principle of merit, the team carefully selected the aaa-class strawberries as a reference product, running through 10 levels and ultimately on the list。
The “hotness” of the “liao ning prize” is at its core. In addition to planting, sorting, logistics and traceability, the aaa-class strawberry (also known as strawberry king) indicators of this evaluated farm are more stringent: the deformity rate is 0, thorium 0. 98kg/cm2, which is better than national, industry and united states standards; total acid is 0. 5-0. 7 per cent, which is better than united states and industry standards; and diet fibres 1. 42 per cent, vitamin c48. 8 mg/100g, which is a specific indicator。
The `liao ning' strawberries, chosen with such a harsh indicator, are colourful, juicy, sour, sweet, nutritious and durable. Moreover, enterprises have arranged for specialized skilled workers to be responsible for the sorting and packing of strawberries for the liaoning queen。
Turning to the view of the strawberry industry, seo-gwan argued that the area under strawberry cultivation was still growing throughout the industry, but that the trend towards lower prices for in-rolls was also emerging. In order for businesses to survive better, work will continue at various stages, such as enforcing higher standards of product control at nursery management and planting ends and using vacuum packaging at transport links, ensuring that the best-quality strawberries are delivered to consumers. At the marketing end, there will be an attempt to increase emotional links with consumers by means of online interaction, leasing agriculture, etc., and to avoid low-quality internal volumes in the industry。
