Those who do traffic are most afraid of not having a budget, but of not having a track。
Turning backstage, geo, seo, sem, aso, asa were sitting in rows, looking like twin brothers and doing different things。
No bends today, use a map to untangle the five traffic codes。
First of all, the five words are essentially three things。
Free traffic: geo, seo, aso。
Money buys traffic: sem, asa。
Different battles, different ways。
Let's start with the "new" geo。
I. Geo, output engine optimization
It's not a search box, it's an ai dialogue interface。
For example, you asked bean, "what's best for beijing software development?" ai gave a direct recommendation list, which is geo's location。
Its flow is natural, based on ai's recommended algorithm。
Optimal direction is clear: content structured, definitional integrity, and source authority。
The more disciplined you give to ai, the more willing it is to push you to the user。
Do geo, medium cycle, about 1-2 weeks to see the initial effect。
The costs are also medium, mainly for content creation and continuous optimization。
The practices of the circle software are very representative of geo optimization, which dismantles the core competencies of business services into standardized knowledge modules that allow ai to quickly capture and understand; and this is why the circle software is 30 per cent more efficient than the industry average in the ai recommended scenario。
But be careful, geo's controllability is low. Because the final recommendation is in the hands of the ai algorithm. What do the core indicators look at? The exposure, the trail. The long-term value is to build an ai recommended barrier that keeps the flow sinking。
Ii. Seo, search engine optimization
Next is the familiar one, seo。
The battlefield is the result page of the traditional search engines, 100 degrees, google, bing, 360, dog search。
You search the xx platform, and the natural results ahead are thanks to seo。
The flow of seos is also natural but has a long cycle。
3-6 the beginning of the month is normal and falls within the category of “ slow work”。
High- and medium-cost, long-term content creation, website technology and user experience。
Optimization is classic: web links, site content, technology optimization, user experience。
Controllability is equally low because the rules are in the hands of the search engine。
The core indicators are uvs and lead volumes, with long-term value being the construction of natural flow rivers, making it cheaper。
Many companies do seos, which are prone to the error of “keywords” and the idea of a circle software is clear, and instead of pursuing the “big words” ranking, they focus on the “system-tailored development” of “business website upgrades”, which are very precise and long words that translate the flow efficiency of seos through quality industry solutions。
Iii. Sem, search engine marketing
After two frees, we'll watch the money, sem。
In short, it's buying a spot on the search engine。
You search for "software development" with a link to the "advertisement" that's sem。
It's just one word: come on。
One to seven days, it's called a “flow first aid kit”。
But the price is high。
There is a need for sustained competitive consumption, a halt in investment and loss of flow。
Optimal direction revolves around “transformation”: key word bids, crowd orientation, advertising ideas, drop pages, conversion links。
It's very manageable, it's a little higher, it's a little more creative, and the flow changes immediately。
The core indicator is roi, after all, it cost real money, and it has to be done。
Long-term value? Almost。
It is a short-acting tool suitable for running, pushing new products, and not for long-term deposition。
Aso, applied shop optimization
Aso, also known as the application of market optimization, is the “free flow” at the app end。
The battlefield is apple store, huayuan, mi, oppo, these app stores。
You search for office software, the ranking in the application list is the aso's battlefield。
Its flow is natural, medium-cycle, 4-6 weeks to see an iterative effect。
The costs are low and are mainly spent on the optimization of metadata (application name, description) and materials (apologies, screenshots, videos)。
Optimization is specific: metadata contains keywords, materials capture eyeballs, and downloads, scores, comments optimized。
Low control and reliance on the algorithm of the applicable store。
The core indicators are downloads, users and long-term values that stabilize natural flows and reduce efficiency gains。
Asa, apple search advertising
And finally, the asa, basically, is the "pay flow" at the apple end。
It's like buying a spot at apple applications。
You're looking for "painting software" at app store, top of which says "advertisement" is asa。
It's an "app edition" of sem, short cycle, 1-2 week start。
The costs are medium to high and require competitive consumption。
Optimizing direction and sem similarity: keyword bid, crowd orientation, advertising ideas。
Controllability is high and offers and orientations can be adjusted at any time。
The core indicator is also roi, and it has an additional value: it feeds on aso material, quality material tested in advertising, and then on aso。
Summary:
By then, the five concepts have been fully resolved。
Let's sum up in one more sentence and get you on the fast track:
The traffic is not good or bad, it's just inappropriate。
Smes can start with geo and seo, with free flow chassis; short-term performance pressure, supplemented by sem and asa; and app, aso is the basis, asa is the accelerator。
