The ministry of fruits and fruits has a unique score sheet: apples, monkeys and monkeys are the world's highest cropping area, cherries are the second largest in the country and grapes are the third in the country。
Appropriate temperatures and humidity, sufficient light and precipitation give a unique sense of wind and taste to shaanxi fruit. However, the area and production of fruit is stable in the first quarter of the country and, although the fruits are rich in variety, the fruits are mostly concentrated in the summer and autumn harvests. Large quantities of fruit in the winter and spring seasons are largely based on cold stocks, and local times are simply not enough to compete with the provinces, leading to the winter and spring seasons of shaanxi fruit markets being dominated by large numbers of off-sites。
How can we secure “c” on the fruit market stage? Over the last few days, journalists have gone to the market and visited the production sites in an attempt to find the “cipher” that seized the fruit market heights。
1 local goods are rare in the spring fruit market
On 12 april, people from the fruit-marketing area travelled on the road to the city's liberation. The shelf is full of rows of fruit, red strawberries, orange citrus, yellow bananas, green butter nuts, etc., and very attractive. Look carefully, there are few fruits in shaanxi。
“from february to april, shaanxi local fruits accounted for only about 10 per cent of the total sales of the box of horse fresh fruit.” the fruit purchase manager, xiangma network technology ltd., zhang weibo, said。
Zhang weibo told journalists that the spring fruits sold in the box are mainly produced in the areas of hainan, yunnan, guangxi, sichuan and chongqing, and are mainly made of mangoes, twigs, melons, bananas, lotus mists, lemons, crumbs, yunnan oranges, honeyfruits, oaks, grapes, watermelons, blueberries, sichuans and chongqings, and so on. The main local fruits are locheon's red-fried apples, rish apples, sauerkrauts, sweet melons and fruit such as strawberries and blueberries. Taken together, the largest volume of spring fruit sold in a box of horse-springs is in pre-cut cherry, blueberries, orangeapple, pineapple, melon, etc。
According to zhang weibo, as the standard of living has improved in recent years, consumer demands on the quality of fruits have grown, placing higher demands on their appearance, taste, nutrition and safety. Fruits in and out of the provinces and even abroad are gaining access to markets, and competition has become more intense. To take a seat, fruits must be of good quality and distinctive。
As a typical representative of the new retail industry, the size of the fruit sales can be seen in leopards and in the enormous challenges faced by local fruits. So, is there a difference in the distribution of local fruits in the fruit wholesale market
On 8 april, journalists came to find out about the wholesale market for the produce of zhuong, located in the xian district of mayor an. There was a store full of fruits. Ms. Liu, the shopkeeper, told reporters that after the spring festival, there was an open period for local fruits, mainly in cold stocks such as apples and monkeys. At present, citrus fruits and apples are more widely sold out of all fruit varieties in the shop, with apples being sold mainly by the red rich of lochon, while the shaan west apple is still competitive。
Zhang jian, deputy director-general of the agricultural distribution market, told journalists that the agricultural wholesale market was a retail distribution site for agricultural products in the southern part of sian city. Currently affected by the epidemic, the market sells between 30 and 40 tons of fruit per day, mainly apples, bananas, rakes, watermelons and strawberries. Of these, the main local fruits are apples, pears and strawberries。
In this market, apples are sold about 10 tons per day, mainly in lochuan, and there are others from gansu, coppercheon, poo-chicken, etc. The price of “90 fruit” (an apple 90 mm in diameter) is in the range of $8 to $9 per kilogram. In mid-april, the sale of strawberries peaked at around 5 tons per day. Strawberries are mainly located in the xian municipality's urban areas and in zhou-chou, bluefield counties, etc. The price varies by quality from $10 to $16 per kilogram. In addition, the price of puddles ranges from $6 to $6. 5 per kilogram. Zhou-chou and mei-chu have low stocks of monkeys and sold them soon thereafter. This year's cherries are somewhat later than they were on the market in previous years, but cherries production is on the rise over the years, making it a major force in the market for cherries。
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Prior to the spring festival, foreign visitors booked all the cherries produced in the smart greenhouses of u kishami village, the former town of suyu county, at a price of $800 per kilogram. The price, like a bomb, exploded in a cherry-planting fruit farmer in sucheng county and shocked the power of modern agricultural technology。
The company built 12 new smart greenhouses and planted the cherry trees known as “a stick”. Through smart management and agricultural technology, cherry maturity is advanced to spring festivals, at a good price。
The manager of the company, zivu, has just been so pleased that he plans to build at least 30 additional smart greenhouses with heating and air conditioning this year。
In recent years, the country's production of large cherries has quickly gone red, making them “new expensive”. It is located in the eastern part of the northern highlands, where the land is thick and the temperature varies widely and is recognized as a high-quality cherries area. Suuzhou county is based on its territorial resource endowment and proposes the goal of creating the first canton of cherry china。
In 2018, the province's first national cherry test station was set up in sucheng county, which provides a scientific and technical back-up for the development of the cherry industry by continuously promoting stock improvement, planting experiments, technical training, etc. With the support of new technologies, some fruit farmers have tried to develop cold-shed cherries, which have matured more than 20 days earlier. The price of cherries has risen by at least 50 per cent over 20 days. Smelting fruit farmers then develop greenhouses and cherries. Compared to the cold shed, the greenhouse shed, although invested significantly, was more than a month ahead of the harvest period for the cherries produced, which coincided with the cut-off period for spring fruits at a price of at least 10 times higher than the price for ordinary cherries。
In order to further advance the cherries and seize the spring festival market, sucheng county introduced a dwarf planting model and planted “a stick” cherry trees。
A “one stick” of cherry trees has a very different tree shape than the traditional cherry tree, with no canopy, and looks like a stick, with the result of flowering directly on the stick. It is characterized by the ability to plant at least 1,000 hectares per acre, as well as by the ability to plant and move easily。
The management of “one stick” cultivation is known to be relatively complex and cumbersome compared to the normal cherry tree. Put it in the basin properly until august, then move it into the freezer, take a compulsory hibernation, wait for the winter, and move it back to the shed for “awakening”, so that it grows leaves, blooms, results in an intelligent temperature-controlled environment. In this way, the cherries that it produces happen to be on the market in time for the spring festival, to grab the word “early” and sell them for a good price. This pellets of cherries, nurtured by hibernation control techniques, has been referred to as “a stick”。
With the expansion of “one stick” cultivation, the cherries of the city were transformed from an initial harvest period to four harvest periods. At present, the cherry cultivation area in sucheng county has reached 100,000 acres, with an annual production of 50,000 tons and an annual production of more than 1 billion yuan. The cherry industry has become the dominant sector for rural renewal and for generating wealth for the population。
The cultivation of the “one stick” in suzu city was a bold attempt by the west-gour farmers to advance the listing of the cherry to the spring festival. This means that even in cold winters, shaanxi has truly “time” fruits。
3 facilities agriculture puts fruit on the wrong market
As early as the end of march, cherries had not matured, and the chief secretary and head of the village committee, the zhuijiamura party, had been busy. Not only was he busy filming the video, promoting cherry on the shivering, but he also contacted older clients on twitter to prep them。
Shang kagawa village produces fruits with the fame of the mount of flower fruit. In spring, agricultural products such as cherries, golden almonds, melons and others brought joy to the harvest. It is understood that seng kagawa village has more than 200 facilities, mainly planting fruits such as peaches, almonds, cherries and dates, which can yield an average of more than $10 million per year to the local population。
“at present, our village is growing 500 acres of cherries, of which over 100 acres of the facilities are available at least half a month in advance, thus laying a good foundation for the market to be taken over.” zheng zheng wu told journalists that this is a good harvest year, with a much higher quality and production of cherries than the previous year, with an average of over 1,000 kg of acre production, and with no concern for the purchase and sale of customers。
The shed provides a base of wealth for the farmers of shang kagawa. With the power of facilities agriculture, in the spring, local fruits such as cherries, strawberries, tomatoes, etc., were brought on the market, with the capital to compete for the spring fruit market。
Journalists have noted that in many fruit shops in the city of xi'an, the fruit of the holy virgin is a significant proportion of the fruit market, becoming a “home-run flower”。
In the wholesale market for chump produce, many fruit merchants sell fruit tomatoes of red and yellow colours and black and red, which are tempting。
“the local fruit tomatoes also actively dominate the spring fruit market. Provence tomatoes, the fruit of the holy virgin, from the town of yunyang, yunyang county, sells the best. Currently, they sell 4,000 kg per day at a wholesale price of around $9 per kilogram, with retail prices ranging from $10 to $12 per kilogram。
On the evening of april 22, wang bo, president of the yuyang county cooperative, was still working on a commodity order. “we sell fruit tomatoes because they are good and popular with consumers. The fruit tomatoes are not on the market, and there are many older customers who order on twitter.” wang bo told journalists that the cooperative has been crafting fruit tomatoes as a fist product. The fruit tomatoes are diverse, tasteful and green and are favoured by consumers。
It is known that the yunlong vegetables professional cooperative in xianyang county has 30 facilities huts. The red fruit is grown in the variety of powdered beauties, gegs, busan 88, yellow fruit in the variety of first love 3 and yellow roman, fruit tomatoes in the variety of provence, delicious 610, fruit strawberries, iron leather, etc. The price of red fruit is around $10 per kilogram, the price of yellow fruit is about $14 per kilogram and the purchase price of fruit strawberry tomatoes is about $14 per kilogram. At present, cooperatives sell fruit tomatoes through electrical platforms and micro-intelligence channels, with an average of about 10,000 kilograms per day and over $100,000。
In recent years, xianyang county has devoted its efforts to creating the first county of shaanxi tomato. Under the direction of the government, many local tomato-growing professional cooperatives are constantly improving their varieties, improving their sugar and tastes by changing their sheds, water and soil, and increasing their visibility and value by increasing their marketing hours, peaks and guaranteed supplies. Early in february and late in april each year, local waters in shaanxi were in a decisive position, while fruit tomatoes were just on the market and could be sold continuously until july, providing a good opportunity to take over the market。
4 industrial restructuring has produced results in the fourth quarter of the season
Owing to natural conditions, there are few types of fruit produced in the spring of shaanxi and few high-end fruits and well-known brands. To take over the market, the shashigo industry has to work to boost efficiency and meet consumer demand for good quality and high-value fruit. Only when they grow high-quality fruit will they win the market and gain more。
The journalists learned from the provincial agricultural rural department's fruit industry that in recent years my province's "three-products-one" industry has been built to speed up the seizure of the fruit market。
It is based on market-based varieties that respond positively to the diversification of market demand and consumption concepts, insisting on combining the introduction and selection of fruit varieties, accelerating the spread of new and better varieties, optimizing the structure of varieties, improving the ratio of early and late ripening, promoting the development of differentiated varieties of fruits of different colours and tastes and securing market ownership。
Quality-based marketing, through the creation of high-quality, high-impact gardens, the integration of the promotion of green, high-quality and efficient production technologies for fruit, the expansion of the area covered by green and organic fertilizers and the increase in the commodity rate of fruit products; and the construction of a post-harvest processing centre for fruit products, the promotion of master-ordering and pre-colding of production sites, the extension of shelf periods and the establishment of a good market reputation。
Building markets through branding, accelerating the construction of a physical branding system, promoting the normative development of regional public brands, enterprise brands and product brands; forming a branding alliance for the shaolin west fruit industry, creating a brand development alliance; and strengthening brand promotion, promoting fruit electricians and increasing market ownership。
It is based on standardization that consolidates markets, actively plays a leading role in the demonstration of enterprises, strengthens green fruit certification and the creation of organic fruit production bases, and establishes standardized systems for the construction, cultivation, management, storage, packaging, transport and marketing of quality fruit adapted to modern markets。
We're up on scale. We need to keep up. On 18 may, a special summer fruit beauty contest took place in the box of masha. The provincial fruit centre, which connects representatives of nearly 30 fruit enterprises in the province with a box of horses, helps save special fruit from within the province and enters the box's seed supply system. Zedang, general manager of the xian region, said that since the xian's birth had entered, many of the swab fruit had moved across the country through the supply chain。
On that day, the third chinese cherry cloud marketing season and the specialty cherries season of the shaanxi fruit network opened. These activities have facilitated the matching of production and distribution and have expanded the distribution circle of the fruits。
Through a series of “complex fists”, the main season of local fruit in non-shuji, with improved varieties, wrong peaks on the market, branding and marketing, shaanxi is struggling to compete for fruit market heights, making it possible for people to eat local fruits in shuji in four seasons a year, with real success in four seasons in the province。
