Cultivated over 150,000 acres, with an annual production value of $8 billion, greening, branding and industrialization are strong -
Wigand mustard: 140,000 farmers' “richer”
The hunan daily newspaper's full media reporter, liu yongtao, xu zibo
The correspondent, ho yo-yo
On 16 december, china welcomed the first snowfall of the winter. It's a big field of mustard. It's green under the snow。
Richmond
This year, the area under mustard mustard cultivation was over 150,000 acres, with annual production of $8 billion, all of which are at an all-time high. China has promoted the “greening, branding, industrialization” of the mustard industry, which has become a veritable “richer” for 140,000 farmers。
On 16 december, three monasteries, tae and villages, in huarong county, had a good harvest at the mustard demonstration base. Henan's daily newspaper, a full-time journalist, xu zhibo
Grow up the industry
"specific planting" is "choice to sell" and "smuggling" is done on a scale intensive planting
The three towns of huarong county, tai, and the village mustard mustard growers, yang yun, are particularly strong. His winter mustard, although not on the market until spring break, has been fully ordered at higher prices than expected。
“wind mustard acres produce nearly six tons, with high yields and high government protection prices rising to $500 per ton, and up to $650 for purchases, giving confidence to peddlers.” according to yang, the acquired business is built in the town, and it is the purchase of premium and order that addresses the concerns of large-scale farmers。
The professional cooperative of the hua juncheng farmer, led by yang xianyun, transferred 800 acres of land, generating more than 200 vegetable farmers to become rich. He worked with journalists, the benefits of the cooperative's clustering, the cost of production had been significantly reduced after its integrated management, and the surrounding villagers were moving land at about $400 per acre per year, working on the ground at over $100 per day, with each cooperative receiving a bonus per year。
The mustard, the fragrance. Mustard mustard cultivation has been in existence for more than 1,500 years. However, the economic benefits of long-term “scrambling behind-the-house” “smuggling” is not clear。
“in recent years, efforts have been made to build the province's first mustard town, to construct an industrial system of planting, production and processing, with a view to large-scale and intensive benefits.” in a presentation by the mayor of the three monasteries, hu sword, following the model of “government support + business leadership + village group participation + cooperative groups + farmers benefiting”, the agricultural family has become more active, growing over 15,000 acres of mustard and growing 10 professional farming cooperatives。
Under the leadership of the three monasteries and the two mustard industry demonstration townships in the town of emerald, huajong built 12 village demonstration bases for the cultivation of high standard mustard, and implemented “one-size planning, one-size-fits-all seedlings, one-size production, one-size-fits-all technology, one-size-fits-all acquisition” to boost mustard production throughout the county. Collecting demand for seasonal workers from growing grounds and large households and encouraging the base to prioritize the recruitment of poverty-free workers for vegetable planting, cutting, carrying and fitting. The county has a standard mustard plantation of 30,000 acres, and more than 3,000 farmers in the surrounding area are close to working。
“a mustard to make a big industry, to share dividends and to boost the development of the county economy.” the secretary-general of wah yong county, ta wei jun, explained that 1 out of every 4 workers was engaged in mustard-related industries. The transformation of the mustard industry led the county to involve farmers in the growth of the whole industrial chain, to stabilize the area, to expand the chain, to improve the quality, to establish confidence in mustard cultivation and to create a “stable” “stable” “long-term” joint farming mechanism。
Efficiency gains
Create transparent workshops and implement "machine-for-manufacturing" "digital empowerment"
As a number of companies entered the chinese mustard estate, the chinese mustard industry was transformed。
The hunan pong food company ltd. Project covers 130 acres, with a total investment of $1. 1 billion. The director of the company, shae jin river, has developed new products at the zhuong mustard research and development centre of the toyoko laboratories, which is working to create a national single champion of olive vegetable products, with an estimated annual production value of approximately $500 million。
Handwashing, disinfecting, wearing professional working clothes, and passing through several junctions, journalists come to the “transparent workshop” of the pounty food company, a busy automated production line in the mustard production area. On the big screen, the production chain is visible and the images are sent to the company's regulatory authorities in real time。
The superintendency of china has entered a large data-monitoring platform to achieve “one-screen mustard whole industry, one-stop mustard whole subject, one-yard trace mustard whole”. Consumers can view the production “live” to ensure that products are controlled and traceable from the field to the consumer table。
The chinese mustard estate processing company, the newly produced mustard wrapper, has a visible 2-dimensional code and becomes the product “identity card”. Cell phones sweep from seeding to harvesting, processing and examination of mustard “identity history”。
This year, china has stepped up its efforts to improve mustard processing and brand management, to develop a complete industry standard system, to invest more in the implementation of the “cyber-to-manufacturing” technology and to create cleaner manufacturing workshops。
In the upper stages of mustard processing, order pickling is widely promoted. A pickled contract between the processing company and the main body of the standard pickled pond, with individualized customization of the sourbread semi-finished, has led to a shift from a simple “cave pickled” to a “standard pickled pond” and has promoted efficiency gains in the mustard industry。
Standard pickled ponds are dominated by concrete structures with a width of 5 m and depth of 4 m and are fully covered by digital monitoring equipment, equipped with temperature, moisture monitoring equipment and salt, nitrite detection equipment, which promotes standardized production with modern technology。
Since 2022, the county has consolidated 120 million yuan in prize funds, boosted the social capital of 350 million yuan, mobilized village collective economic organizations, professional cooperatives, growers, etc., and built 285,000 cubic metres of pickled ponds, bringing villagers into stock in the form of land transfers, reducing the cost of pickling and increasing the value added of their products. After mustard pickling, the acres earn more than 3,000 acres, approximately $1,200 more than the average crop。
The transformational innovation, the fragrance mustard, has shown strong brand influence. Zhou peng, governor of wah yong county, explained that china mustard has been chosen for the first 10 crops in hunan province, ranking 52nd on china's list of geographically marked agricultural (vegetable) brands, with a brand value of $1. 906 billion。
Strong chain
The lead shows the lead and expands the mustard plus model
The story of the king of steel selling mustard fragrance is widespread。
In august 2022, china's monument king of boon steel group invested $1. 56 billion in the ma ma's “wagalong sour” project, which built a “unmanned, digital, intelligent, transparent” mustard deep-processed intelligence plant to create an industrial system for mustard production, deep processing, large logistics, large sales, and stereo-services。
Li xinghua, chairman of the climing group, reported that the “wagalong sour” project was to open 500 robotic sour noodles throughout the country to promote the expansion of the chinese mustard chain to the catering industry. Within three years, the project's combined annual product is expected to exceed 5 billion yuan, aiming to become the “first share of chinese sour vegetables” in the capital market。
He has successfully introduced brands such as hunan union of agricultural sciences and modern agriculture limited, hunan construction investment, and kimjiang industries, and has led to the promotion of a strong mustard industry chain through mergers, alliances, stock-sharing modifications and the promotion of industry efficiency and market competitiveness。
The strong chain extension, the mustard plus model accelerates the landing effect -
Mustard + garden economy. China encourages support for villagers in the development of small gardens, small gardens, small workshops, small shops, small-scale shops, small-scale electric operators, etc., in the development of the mustard industry economy and in the resolution of financial difficulties through projects such as project tiltion, micro-credit and back-up support; technical support through initiatives such as “one-house technical mentor, opening of a farmer's classroom and developing a science and technology suburban village”; and the implementation of preferential policies such as “basket seedling, technical services, production of purchase orders, priority purchase, preferential settlement”。
The mustard plus production brigade is integrated. Promotion of the deep integration of the agricultural brigades, the construction of the national geomarked product development model garden and the green organic vegetable plantation model, based on the `speciality town + specialty park + planting base + the huaichi reservoir and water resources of the seven peaks', and the promotion of the integration of the mustard experience with the cultural tourism industry, which features tourism. It is proposed to invest 500 million yuan in agro-ecological tourism and residential development, construction and operation, leading to a sustained increase in village tourism and consumption of services。
At present, mustard mustard is accelerating the formation of new development patterns covering the entire chain of planting, pickling, processing, logistics, and travel. In 2024, the area under mustard cultivation will reach 200,000 acres, and the total production of mustard is expected to exceed 10 billion yuan。
(originally in hunan daily, 18 december 03 edition)
