A number of companies decide to make a website once they have a headshot, rush to the service provider without addressing their core needs, and end up making a “shell station” that they can't use, or overbudget, overwhelming, overloading, and delivering. In fact, by trying to figure out these six problems, we can avoid 90 per cent of the pits and spend less money。
1. What is the core purpose of the website
Do not build blind stations for “others have me,” identifying core uses: branding, online client conversion, product promotion, or customer service
The design, function and layout of the website vary from one purpose to another. For example, client-oriented websites highlight contact details, consulting forms; demonstration websites focus on brand quality, case presentation; and functional websites require customized development of proprietary modules. In the wrong direction, all subsequent inputs were wasted。
What do your target users want to see
Many enterprises are prone to “hidden” and display business profiles, honours and neglect of what users really care about。
Clients visit your website and the core wants to know what problems you can solve, product/service advantages, real cases, collaborative processes, fees. To plan content from a user perspective, visitors can be retained instead of talking to themselves。
3. What is the rational distribution of the budget
Instead of focusing solely on the construction offer, the full budget is divided into domain names, servers, design development, seo optimization, and later maintenance。
It is easier to press for low prices: several hundred dollars of templates seem to be less expensive, and after no sale, uncoded, poorly adapted, remodelling costs more. The budget is not high, but it is spent on the core points of design, after sale, safety protection。
4. Template construction or customization
It's the most difficult issue, but the choice is simple:
Msmes have a limited budget, simple needs, a formal template + minor modifications are sufficient; large and medium-sized enterprises, with brand differentiation needs, need special features (e. G. Online listings, membership systems) must be selected for development。
Preserve the “templates” approach, which appears exclusive, without recognition and does not match the brand tone of an enterprise。
5. Who maintains the line behind the website
The website is not online, but is the beginning of a long-term operation: content update, security protection, data backup, loophole repair, page optimization。
Pre-determined: part-time employment of internal staff, recruitment of specialists or placement with a service provider? A website that is not maintained will soon become a slow-loading, obsolete “dead stop” with no value at all。
6. What are the delivery acceptance criteria
Premature and service providers agree on clear acceptance and acceptance standards to avoid later decoupling: including computer/phone/platform fit, page loading speed, functional integrity, basic seo configuration, post-sale response time limits, free maintenance cycle。
The requirement is established in black and white, is more realistic than an oral commitment and avoids indefinite revisions at delivery。
The construction of a station has never been a mere technical task, but rather a process of reconciling business needs and user needs. To understand the above six issues, the service providers are able to communicate the needs with precision and avoid the industry paradigm, making a real network of officials that can be useful, useful and capable of empowering enterprises。
